Jeff Long

Jeff Long

Work History

Work History
Jul 2006 - Present

Creative Director/MarCom, Creative Services

Health Care Education
  • Develop and drive overall creative strategy, coordinating review with all departments; support editorial, sales and marketing groups
  • Ensure a positive brand experience, as brand liaison for all departmental projects from concept to final print/online end products; Govern brand standards, strategy, campaigns, buying/purchasing, staff, training, timelines and budgets
  • Maintain strict adherence to American Medical Association (AMA)/Continuing Medical Education (CME) certifications to ensure physicians obtain CME credit, through ACCME accredited organizations partners: Postgraduate Institute for Medicine (PIM), Medical Education Collaborative, Northwestern University Feinberg School of Medicine, AAHIVM 
  • Strategize with Executive Management/C-Level in development, problem solving and launching of CME-certified delivery systems and online content: live conference coverage, clinical animations, interactive modules, PowerPoint slidesets, Monographs, Podcasts/RSS, webcasts/webinars, Wiki/blog sites and international editions of CME content website
  • Manage print and web designers, IT developers, off-site contract freelance designers/tele-commuter employee teams within US/UK, insuring collaboration with editorial departmental teams
  • Oversee recruitment of new talent, performance appraisals, continued training/mentorship and team building, providing opportunity for career growth through ownership of projects and visibility to upper management
  • Plan and deliver branded customer interactions off-site, through event marketing, product deliverable integration
  • Develop and maintain tracking for all creative service projects, product deliverables, marketing/advertising campaigns, public relations, social marketing tactics and online metrics
  • Manage print and fulfillment vendors to ensure products are produced on time and on budget, obtaining competitive cost estimates
Jul 2005 - Jul 2006

Creative Director-Marketing/Communications

  • Creative lead for national A/E firm in newly created position; responsible for driving overall branding strategy, message, identity and national marketing campaigns at C-Level in support of company objectives
  • Implemented concept and development of integrated marketing campaigns with 30 satellite office Marketing Coordinators on all advertising, blogger and social marketing tactics/media/industry landscape analysis, online collaboration, public relations/media relations initiatives, competitive analysis, and proposal management 
  • Managed large marketing team; graphic designers, proposal managers/coordinators, IT liaison, and marketing personnel
  • Established creative direction and strategy; Responsible for all departmental projects from concept to end user, projects, staff reviews, training, scheduling staff and departmental budgets
  • Managed creative teams in developing integrated, effective advertising (banner, on-line/off-line, onsite, and co-branded) and email promotions that align with marketing strategies and campaign objectives; Collaborated with department leads in engineering, architectural, GIS, IT divisions and outside clients in the corporate and government sectors
  • Developed a cost cutting, time-saving, branded template driven method for proposal creation in support of company objectives 
  • Responsible for setting the photography schedule nationwide on architectural and engineering projects, coordinating with national photographers and business unit managers
  • Worked closely with print vendors and placement firms on staffing for increased workloads on short to long-term projects
1993 - 2005

Creative Director/Consultant/Marketing

One Creative
  • Conceptualized, developed, and designed effective advertising: creative print, web and multimedia, information/display graphics for print and digital kiosks, voice-over talent, event marketing/tradeshow exhibits, outdoor advertising, promotional collateral, direct mail/email campaigns, proposals

  • Jack in The Box Restaurant, San Diego, CA
  • Icon Design, Inc. Orlando, FL
  • MemoryWorks, Goodview, VA
  • Stein Advertising & Public Relations, Orlando, FL 
  • American Lung Association, Orlando, FL
  • Cystic Fibrosis Foundation, Orlando, FL
  • Robert Half Technology, Information Technology Specialists, Orlando, FL
  • DiSTI, Inc., GL Studio flight simulation software, Orlando, FL
  • Marriott Vacation Club, Orlando, FL
  • Smith Mountain Lake & Bedford Chambers of Commerce, Moneta/Bedford, VA
1997 - 2001

Art Director/Marketing-Senior Designer

  • Provided C-Level creative direction and execution that supported overall brand strategy for ZHA’s clients through their focus on Strategic Planning, Project Scope Definition, Owner's Representation, General Consulting and Graphic Design, while supervising graphic designers, 3-D designers, project managers, staff writers, architects, engineers and interns, for full-color magazine spreads, project deliverables, proposal preparation, multimedia projects, posters, and trade show displays; reviewed all project production schedules ensuring on-time, on-budget delivery
1987 - 1993

Graphic Design Specialist Supervisor

USAFE Joint Intelligence Center
  • Developed classified SIGINT, HUMINT, ELINT and IMINT print collateral and multimedia graphic materials for the U.S. Intelligence community stateside, Europe and Africa; provided services to the CIA, NSA, FBI, and other government intelligence agencies, and to the White House, U.S. Embassies/Air Attachés, and NATO
  • Created support materials for Counter Terrorism teams of FBI, DIA and other agencies working in Europe
  • Managed a six person team of designers, responsible for all departmental projects from concept to end user, staff reviews, training, scheduling and departmental budgets
  • Worked with reconnaissance programs - U2, SR-71 and NRO satellites platforms
  • Survived Pan AM 103/Lockerbie bombing while working on the Lebanon hostage crisis/retrieval with several agencies
  • Worked on specific operations such as [REDACTED==========================REDACTED] reporting directly to Office of Director of Central Intelligence and [REDACTED==========================REDACTED] continuity of government exercises [REDACTED==========================REDACTED] as well as [REDACTED==========================================================REDACTED] Mockingbird [REDACTED==========================REDACTED] NATO stay-behind armies/Gladio [REDACTED=====================================================REDACTED] while trying to extract hostages from Lebanon and [REDACTED==========================REDACTED] during the Cold War as [REDACTED==========================REDACTED] and Santa Claus [REDACTED===============REDACTED] receiving numerous awards and citations.




Full production: Film output/imagesetting, color-keys/matchprints, drum scanning, imagery color calibration, proofing bluelines, keylining, studio photography


Adobe Creative Suite Master Collection: InDesign, Photoshop Extended, Illustrator, Acrobat Professional, Flash Professional, Dreamweaver, Fireworks, Joomla, Drupal, Contribute, Extensis Portfolio, After Effects Professional, Premiere Pro, Encore, and Soundbooth; Final Cut Pro: Corel Draw; QuarkXPress, Publisher, SharePoint, Deltek Vision, Microsoft Project, Section 508 compliance, SEO, Web 2.0, Social Marketing Tactics, Webcasts/Webinars, Wiki/blog, Podcasts/RSS, MailChimp, Google Analytics, email campaign ROI, email marketing social media features, Facebook, YouTube, Twitter, etc., ad nausea... and whatever the new flavor of the week comes out of the digital ether.


  • Collaborated in developing and launching CME-certified delivery systems such as online drug interaction decision support tools and downloadable applications for mobile devices for physicians
  • Co-created the winning NASA master plan proposal and created the Spaceport's new graphic identity
  • Worked on Disney's retail concession development at Orlando International Airport with Yellow Shoes Creative Group
  • Created integral designs for Universal Studios legal department for key litigation concerning two of their Orlando properties, City Walk and Islands of Adventure, helping them win their suit quickly and with substantial financial compensation
  • Created multi-billion dollar winning contracts/proposals (SF330s/RFPs/RFQs/SOQs) and identity branding with my design teams for a diverse group of clients: NASA, FEMA, National Park Service, Dept. of Labor, New Jersey Dept. of Transportation, Pension Benefit Guaranty Corporation, Homeland Security, US Geological Survey, US Army Corps of Engineers, Virginia Dept. of Transportation, Orlando-Orange County Light Rail, AT&T Wireless, Washington Metropolitan Area Transit Authority, US Veterans Affairs, Federal Bureau of Prisons, University of Virginia Health System, Bechtel, Florida Dept. of Transportation, Lockheed Martin, Orlando-Orange County Expressway Authority, Northrop Grumman, US Air Force/Navy, Jack in the Box, Marriott Vacation Club, Seattle-Tacoma International Airport, Johns Hopkins University, Shands Teaching Hospital, Vancouver Convention and Exhibition Centre, Orlando Naval Training Center Redevelopment
  • Created the branding for Orlando International Airport/Greater Orlando Aviation Authority
  • Work with pharmaceutical/commercial supporters through ACCME standards in CME-certified components of our products through educational grants, e.g., Merck, Roche, Tibotec, Pfizer, Bristol-Myers Squibb, Gilead, Novartis, Genentech, Genomic Health, Abraxis BioScience, sanofi-aventis, AstraZeneca, GlaxoSmithKline, Abbott, Schering-Plough, Trimeris
  • Work with our print/fulfillment vendor who facilitates a "one stop shop" approach for our medical direct mail in one facility on database management, laser addressing, form printing and insertion operations
  • Responsible for setting the photography schedule, budget, production for firm nationwide, working with business unit managers on their architectural and engineering projects, coordinating with national photographers
  • Developed cost cutting, time-saving, branded template driven method for proposal creation in support of company objectives
  • Worked in Europe for the DoD/Intelligence industry for 6 years with a Top Secret/SCI/SBI clearance, developing classified SIGINT, HUMINT, and IMINT print collateral and multimedia graphic materials for the U.S. Intelligence community stateside, Europe and Africa; managed a design staff that provided services to the White House, CIA, NSA, NRO, DIA, FBI, other government intelligence agencies, U.S. Embassies/Air Attachés, and NATO
  • Developed fundraising brand identities for Habitat for Humanity, American Lung Association with the Harley Davidson Historic Factory Dealership and Cystic Fibrosis Foundation with Mercedes-Benz

Professional Societies

  • NAPP/National Association of Photoshop Professionals
  • AIGA/American Institute of Graphic Arts
  • GAG/Graphic Artists Guild
  • InDesign User Group—DC Chapter
  • Franklin Technical Society
  • Association of Fundraising Professionals
  • Aquent
  • The Creative Group

Client Successes

CorporateAT&T WirelessBechtelDisney

DewberryHarley Davidson

HOKJack in the BoxLockheed MartinMarriott Vacation ClubMercedes-BenzNorthrop GrummanOrlando Naval Training Center Redevelopment

Parsons Brinckerhoff

PBS&JUniversal Studios

URS CorpYellow Shoes Creative Group


CIADepartment of DefenseDepartment of Homeland SecurityDepartment of LaborDIAFBIFederal Bureau of PrisonsFEMAFlorida Department of TransportationNASANational Park ServiceNATONew Jersey Department of TransportationNRONSAOrlando International Airport/Greater Orlando Aviation AuthorityOrlando-Orange County Expressway AuthoritySeattle-Tacoma International AirportUS Air ForceUS ArmyUS Army Corps of EngineersUS Geological SurveyUS NavyUS Veterans AffairsVancouver Convention and Exhibition CentreVirginia Department of TransportationWashington Metropolitan Area Transit AuthorityWhite House

Health CareAbbottAbraxis BioScienceAmerican Academy of HIV MedicineAmerican Medical AssociationAstraZenecaBristol-Myers SquibbGenentechGenomic HealthGilead, NovartisGlaxoSmithKlineJohns Hopkins UniversityMedical Education CollaborativeMerckNorthwestern University Feinberg School of MedicinePfizerPostgraduate Institute for MedicineRochesanofi-aventisSchering-PloughShands Teaching HospitalTibotecTrimerisUniversity of Virginia Health SystemNot-for-ProfitAmerican Lung Association

The Atlas SocietyCystic Fibrosis Foundation

Habitat for Humanity



  • Over 20 Years of experience as a Creative Director/MarCom within disciplines of Health, Architecture/Engineering, Hospitality, Government, Financial and Non Profit institutions, leading the strategic and artistic direction of client's primary messaging channels, overseeing a team of highly skilled Information Architects, Content Specialists, Graphic Designers, Multi-Media Specialists, Proposal Managers, Public Relations Specialists, Editors and Front-End Programmers
  • Govern design direction, with complete authority for all departmental projects from concept to branding to final printing, and for departmental strategy, projects, staff, training and departmental budgets
  • Managed a 42 person marketing department consisting of Print and Web Designers, Editors, Information Architects, Communications Manager, Proposal Managers, Proposal Coordinators and Administrative Personnel
  • Responsible for strategic development and tactical implementation of medical congresses, promotional literature, media planning as well as other direct and indirect marketing campaigns
  • Directed cross-functional team members (i.e. Medical, Scientific Communications, Agency, PR, Operations, E-Business, etc.) in the development and execution of strategic and operational plans
  • Strategize with Executive Management/C-Level and Technology Director in development, problem solving and launching of CME-certified delivery systems and other online content: live conference coverage, clinical animations, interactive websites, Monographs, PowerPoint slidesets, Podcasts/RSS and webcasts/webinars, Wiki/blog sites and international editions of CME content website


1990 - 1991

Courses taken with the overseas branches of the University of Maryland and Troy State University for continued education.

Portfolio Booklets

Top Secret/SCI