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Summary

Nearly 20 years of media experience including sales and operations management, business development, and executive management.

  • Success in restructuring companies across board to achieve profitability.
  • Direct reporting to Board of Directors and heavy involvement with Investment Banking community.
  • Sales management of established media brand.
  • Development of new revenue streams and evolution of brand extensions into business unit.
  • Reposition and redesign of brand including internet, content, audience development, marketing strategy, research, promotion, and public relations.
  • Key account management, revenue strategy, and planning.
  • Development of integrated media and marketing programs incorporating print, interactive, events, database, and custom media solutions.

Sales recruitment, training, development, and field management.

Work experience

EXPERIENCE

Motrixi Media Group LLC., New York, 2011-Present

President and CEO, New York, NY, 2008-Present

Head of audience targeting mobile platform.Primarily charged with selling audience targeted mobile display advertising to major agencies and brands in the US.Oversee 20 employees in 4 offices.

·Raised two rounds of funding to launch company.

·Worked with business partner to frame out all necessary technologies.

·Secured all publishers and networks to establish inventory; key partners include Nexage, Smaato, Admeld, and Google.

·Opened New York, New Jersey, Chicago, and Los Angeles offices.

·Built sales team, and work with such staff to call on major agencies and clients; clients include Razorfish, OMD, Ogilvy, Optimedia, M&C Saatchi, Warner Brothers, PepsiCo, Payless, and Ford.

·Frequent guest speaker at industry events.

Seevast Corp., New York, 2007-2011

President, Sales and Operations, New York, NY, 2008-Present

Head of data-driven ad technology company.Seevast is a holding company for Pulse 360, Syndigo Networks, and Kanoodle.Oversaw 60 employees in 4 offices.

·Spearheaded major turnaround program, moving company from heavily debt laden status with continual losses to debt free and turning profit.

·Increased revenue from $26 million to over $45 million in 2009; 2011 revenue was in excess of $50 million.

·Restructured all departments, including Sales, Marketing, and Operations (HR, Finance, and Accounting).

·Launched DSP platform and CPA ad network, and built respective staff.

·Expanded New York, Chicago, and Los Angeles offices.

·Secured and cultivated close relationships with premium publishers as result of Business Development efforts on behalf of Pulse 360; key clients included MSNBC, Weather.com, Gannett Digital, and CNN, among others.

·As part of hands-on management, maintained involvement with key national accounts by participating on various sales calls.

·Member of IB Executive Sales Committee, and Network and Exchanges Committee.

Vice President Advertising Sales, Pulse 360, New York, NY, 2007-2008

·Directed Inside Sales and built Agency Sales teams, a total of 8.

·Opened New York, Chicago, and Los Angeles offices.

·Reorganized sales infrastructure, encompassing revision of sales and marketing materials and teams.

·Drove revenue from $19 million to $26 million in one year.

·Managed 4 Client Services and Sales Support staff.

Time Inc., New York, 2003-2006

National Advertising Director, Field & Stream / Outdoor Life, New York, NY, 2005-2006

Charged with $41 million business unit of print, online, event, and radio for largest outdoor monthly publications.Led sales staff of 15 throughout 6 offices.

Print Accomplishments

·Directed sales strategies for consumer and sporting goods sales teams.

·Restructured sales operations for greater efficiencies, right-sizing staff from 20 to 15 while increasing revenue per employee and identifying cost savings.

·Implemented account database system; set up revenue projection system for sales force.

·Collaborated with editorial group to produce layout and design.

Digital Accomplishments

  • Worked with Edit staff to completely redesign Field & Stream.com and Outdoorlife.com.
  • Increased revenue from $1.5 to $5.0 million dollars within 18 months.
  • Created and developed integrated marketing programs using publication, website, custom content, and premiums/contests for incremental revenue opportunity and custom marketing programs for magazine customers and prospects.
  • Generated websites’ profitability for first time in 10 years.
  • Team’s new accounts wins included Toyota, Chevy, GM, American Express, Harley Davidson, Pfizer, Army, and Wendy’s.
East Coast Sales Manager, Field & Stream / Outdoor Life, New York, NY, 2003-2004

·Managed sales staff of 3; grew revenue 12% and pages 25% within first 9 months despite difficult market conditions.

·New account wins included Bristol Meyers, Prevacid, Brown Foreman, and Ely Lilly.

Fairchild Publications Inc., New York, 2002-2003

Publisher, Executive Technology Magazine, New York, NY, 2003

Oversaw $3 million business unit of print, online, event, licensing, and list operations for largest controlled circulation Retail Technology monthly publication.Managed P&L, sales, marketing, circulation, and operations staff of 9.

  • Communicated with CEO and executive committee detailing status of business operations, revenue, cost, and profit forecasts.
  • Restructured operations for greater efficiencies, right-sizing staff from 14 to 9 while increasing revenue per employee and identifying cost savings; increased ad page yields by 7% after first year.
  • Executed strategy to redesign magazine and web site to better position brand for broad IT and general business advertising revenue while maintaining commitment from core retail technology advertisers.
  • Launched successful brand extension of web-based and face-to-face events, generating $700K of incremental revenue and creating profit center adopted by other Fairchild Business units.
  • Launched international edition which turned profit after second issue.
National Advertising Director, Executive Technology Magazine, New York, NY, 2002

·Managed national sales team focused on selling print, internet, custom publishing, and events business.

·Created successful integrated media program combining print, custom publishing, and electronic seminars, which grew 50% within first 6 months.

·New account wins included Microsoft, Dell, HP, Oracle, SAP, Deloitte, and American Express.

Ziff Davis Media Inc., 1995-2002

Corporate Sales Director, East Coast, New York, NY, 2000-2002

·Oversaw $50 Million in Corporate Sales contracts for ZDM properties, including 14 Print titles, ZDNet, Ziff Davis Research, Custom Media, and Events Group.

·Sold, negotiated, and managed fully integrated contracts, handled all advertiser budgeting, and grew account revenue and market share; worked with ZDM properties on policy and personnel issues.

·Accounts included Dell, Gateway, Sony, CDW, NEC, Ford and their corresponding agencies.

PC Magazine, Regional Sales Manager, Central Unites States, Chicago, IL, 1998-2000

·Grew territory revenue 40% to $14 million in 18-month period.

·Territory led magazine in new business development during tenure with over 40 new account wins.

·Major accounts included Dell, Gateway, Compaq, CDW, Foote Cone Belding, and DDB Needham; new business wins included GM, Ford, Kellogg’s, Qualcomm, Ameritrade, and Agillion.com.

PC Magazine, District Sales Manager, Southwest Region, Irvine, CA, 1997-1998 Interactive Week, Midwest District Sales Manager, Chicago, IL, 1995-1996

International Data Group, 1994-1995

PC Magazine, District Sales Manager, Southwest Region, Irvine, CA, 1997-1998 Interactive Week, Midwest District Sales Manager, Chicago, IL, 1995-1996

International Data Group, 1994-1995

PC World Magazine, Midwest Account Representative, Chicago, IL

Education

BA, Speech Communication

Southern Illinois University

Southern Illinois University, BA, Speech Communication, 1993

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