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Work experience

2005Present

Communications Consultant

Global Media Strategy

Develop and implement corporate-level communications and product public relations, executive communications, training, issues, and financial communications, as well as government and community relations. Several engagements led to full-time, in-house communications leadership positions. Selected assignments include:

  • Silicon Valley Association of Startup Entrepreneurs (SVASE) – Communications Director (2008 – Present)

Currently facilitating ongoing SVASE member and joint-VC/partner traditional and social communications programs focused on increased partner and membership development. Raised the profile of SVASE and 30 member startups in Silicon Valley and national markets, gaining exposure in the San Jose Mercury News, San Francisco Chronicle, ABC TV News, CNBC, and Fox TV News, and articles on CNN and VentureBeat blogs. Working with many of Silicon Valley’s top Venture Capitalists and deal makers.

  • OptiSolar – Director, Corporate Communications (2007 – 2008)   

       Began as a consultant and was later brought in-house to create solar start-up OptiSolar’s communications department. Launched and led the company’s communications outreach strategy, public relations, employee, crisis, and intranet-web communications. OptiSolar ran out of funding.

  • Drove local/community, regional, national business, and clean tech trade-focused communications for introduction through joint OptiSolar-PG&E announcement of the world’s largest photovoltaic (PV) solar farm. Received positive response from customers, government officials, and community, as well as significant local/national print, greentech, online, blogger, and broadcast-TV media coverage including BusinessWeek, Fortune Magazine, The New York Times, and NBC-TV.
  • Directed the company’s branding and web communications. Completely re-strategized and re-designed website to be more reflective of the dramatic growth of the company.
  • Positioned OpitSolar’s PV solar farms in the Canadian marketplace as the largest solar effort in Canada; gained early support, reputation, and goodwill among critical local communities and government decision makers.
  • McGrath/Power – Senior Vice President (2006)

Worked with security and mobile clients of McGrath/Power. Led analyst communications and public relations for one of the firm’s largest clients, ActivIdentity, a global leader in strong authentication, credential management, and security. Significantly increased media coverage and acceptance for the re-positioned company and its CEO.

2005Present

Vice President, Corporate Communications

Oracle Corporation

Drove worldwide corporate communications for Oracle and its top executives.Responsible for the company’s corporate and product public relations, analyst relations, competitive intelligence, and employee communications. Oversaw multi-million dollar global budget and over 200 employees.Represented Oracle as the company’s primary media spokesperson.Reported directly to the President.

Headed the Communications Transition Team that, upon announcement of Oracle-PeopleSoft merger, drove worldwide communication of the final merger, addressing such issues as impact on corporate position and reputation, financial results, competitive strategies, customer retention and loyalty, and employee focus within the new organization.

Led corporate communications in the positioning and integration of key acquisitions including retail tech leader Retek, and security leader Oblix.

19972004

Director, Worldwide Media Relations

Applied Materials

Directed corporate-level strategy and implementation of print, broadcast and online media programs throughout the world for Applied Materials, its CEO, and senior management.Drove company messaging, positioning, financial communications, and strategic announcements with corporate marketing, product divisions, investor relations,government affairs, legal, and executive management. Served as primary media spokesperson and crisis communications team leader.

Built Applied Materials’ Corporate Media Relations department and its broadcast group into a powerful global communications team that regularly generated positive visibility reaching investors, customers, government decision makers and employees throughout the United States, China, Europe, Japan, Taiwan, and Southeast Asia, resulting in:

-Over 300 positive major print business features in the above global markets showcasing the company’s leadership, global position and financial strength.

-Greater than 150 major financial network broadcast interviews – incorporating creative branding – highlighting strategic announcements and introductions, financial results, and industry leadership.

-Consistent corporate reputation-focused coverage: i.e. Jim Morgan named one of Business Week’s top CEOs.Applied Materials was selected as Fortune Magazine “Great Places to Work,” five times.

-First time feature coverage of Applied Materials and its technology’s impact on everyday lives in Newsweek, Time, U.S. News & World Report, and USA Today, increasing general reader and retail investor awareness of the company’s value.

Directed the company’s branding collaboration with partners such as  Fortune Magazine and NASDAQ, resulting in:

-A series of investor-focused global media and advertising branding programs, highlighted by 2002 CEO Visionaries TV campaign with Applied CEO Jim Morgan, Michael Dell (Dell) and Jim Sinegal (Costco).

-Several Fortune Global Forum & APEC CEO Forum campaigns showcasing Applied’s strength throughout Asia.

Facilitated executive transition external communications for long-standing CEO James Morgan changeover to Mike Splinter.

19961997

Public Relations Manager

Informix Software

Managed product public relations for Informix core markets, tools and data warehousing, which represented the majority of the company's revenue. Facilitated development of product positioning messages for ongoing product communications efforts.Supported public outreach for launch initiatives, trade shows, speaking engagements and ongoing visibility.Managed internal resources and public relations agency activities to support these activities.

19841996

Agency Experience

Supervised staff, budgets, and account development for global, tech-specialized and issues-based public relations agencies.Drove high impact corporate and product media relations programs for startups and major corporations spanning consumer and high technology to professional services.

Led strategy, account management, and execution of media and industry analyst relations at Miller/Shandwick Technologies and Neale-May & Partners for clients including: Allaire (internet design startup), Conner (tape, storage), Ernst & Young Management Consulting, Max Strat (supercomputer storage), NCD Systems (networking), and Oak Technology (graphics chips). Managed media relations for Burson-Marsteller’s second largest west coast client, Chevron.

Founded and operated Jeff Lettes Associates, a marketing, communications, advertising, government, and public relations firm in Washington, D.C.; sold company after six years of profitable operations to The Kamber Group, the nation’s largest independent public affairs firm; retained as Vice President – New Business Marketing for two years.

Education

Accredited in Public Relations (APR)

Public Relations Society of America (PRSA)

Bachelor of Business Administration (BBA)

George Washington University

Resume & References

Recognition & Awards

Startup Seed Fund

Startup Communications

Sample Skills

  • Traditional & Social Media
  • Analyst, Financial & Media Relations
  • Executive Communications
  • Influencer Communications
  • Government & Community Relations
  • Communications Coaching
  • Brand, Print & Web Communications
  • Broadcast & Event Production
  • Crisis Communications & Issues Management 

Industry Expertise

  • Clean Tech/Renewable
  • Consumer Electronics
  • Education
  • Energy
  • Entertainment
  • Internet/Web 2.0
  • Professional Services
  • Retail/Consumer
  • Semiconductors/Semi Equipment
  • Software/Security
  • Virtualization

Affiliations

Board of Directors

  • Public Relations Society of America (PRSA) of Silicon Valley (2002 – 2006)
  • Second Harvest Food Bank of Santa Clara and San Mateo (2000 – 2004)
  • Public Relations Society of America (PRSA) of Wash, D.C. (1985 – 1988)

Other Affiliations

  • Social Media Club – San Francisco, CA, Member (2009 – Present)
  • Tech Museum of Innovation, Silicon Valley, Advisor, Communications,(2004 – 2005)

Professional Endorsements

"I’ve known Jeff since he ran worldwide public relations-communications at Applied Materials, which I covered as the primary analyst for Needham & Company. Jeff’s knowledge, insight, and drive added significant value to Applied Material’s communications with investors and the overall marketplace.

Any company looking to translate their story and leadership to the global market would be well served to have him on their communications team,"  Robert Maire, President, Semiconductor Advisors, LLC, former Managing Director, Needham & Co.

 “Jeff was a valuable member of our ActivIdentity communications team and has become a trusted advisor with whom I thoroughly enjoy working. 

"His deep understanding of the technology, the security space, management and bottom-line aspects of business, combined with his communications expertise and out-of-the box thinking make Jeff exceptionally effective when working with the analysts, media, customers and other influencers that can make or break a business,”   Jason Hart, Chief  Executive Officer at idOnDemand, former CEO ActiveIdentity

“Jeff is extremely insightful and has worked with SVASE to bring our recognition to a whole new level. The Silicon Valley-savvy business knowledge and ability to work across influencers that he brings to the table has translated into incredible value for SVASE..." 

"Jeff raised the profile of SVASE and 30 member startups dramatically within Silicon Valley and nationally, resulting in more exposure in the press, on television and on blogs in the past 6 months that the organization has had in the past 14 years," Chris Gill, President & CEO, Silicon Valley Association of Startup Entrepreneurs (SVASE)

“Jeff is unfailingly helpful in providing timely information about his clients and has always been quick to respond to request for access to executives."

"He manages to stay in touch often about his clients without being a pest, not least because he knows the media landscape and pitches stories appropriate to the publication,” Rob Hof, Silicon Valley bureau chief, Business Week, Writer/Editor/Blogger at RobHof.com

Summary

Corporate Communications /            Startup Communications, Fortune 500 Power

Executive, Corporate & Influencer Communications: Tech savvy, creative, business-focused corporate communications executive with strong network and track record driving CEO-level executive, corporate, product, financial, analyst, government and influencer communications for startup through Fortune 500 companies.

High-Impact Integrated Strategic Communications Campaigns: Extensive experience and results driving integrated internal-external and branding communications campaigns from concept to global implementation using print, video-broadcast, online, internal, web, and social media strategies.

Broad Industry Experience: Clean tech/renewable energy, consumer-retail, enterprise  software and security, Internet/Web 2.0, e-learning, entertainment, hardware, mobile, professional services, semiconductor, and storage industries.

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Resume (pdf below)