Work History

Work History
2005 - Present

Communications Consultant

Global Media Strategy

Develop and implement corporate-level communications and product public relations, executive communications, training, issues, and financial communications, as well as government and community relations. Several engagements led to full-time, in-house communications leadership positions. Selected assignments include:

  • Silicon Valley Association of Startup Entrepreneurs (SVASE) – Communications Director (2008 – Present)

Currently facilitating ongoing SVASE member and joint-VC/partner traditional and social communications programs focused on increased partner and membership development. Raised the profile of SVASE and 30 member startups in Silicon Valley and national markets, gaining exposure in the San Jose Mercury News, San Francisco Chronicle, ABC TV News, CNBC, and Fox TV News, and articles on CNN and VentureBeat blogs. Working with many of Silicon Valley’s top Venture Capitalists and deal makers.

  • OptiSolar – Director, Corporate Communications (2007 – 2008)   

       Began as a consultant and was later brought in-house to create solar start-up OptiSolar’s communications department. Launched and led the company’s communications outreach strategy, public relations, employee, crisis, and intranet-web communications. OptiSolar ran out of funding.

  • Drove local/community, regional, national business, and clean tech trade-focused communications for introduction through joint OptiSolar-PG&E announcement of the world’s largest photovoltaic (PV) solar farm. Received positive response from customers, government officials, and community, as well as significant local/national print, greentech, online, blogger, and broadcast-TV media coverage including BusinessWeek, Fortune Magazine, The New York Times, and NBC-TV.
  • Directed the company’s branding and web communications. Completely re-strategized and re-designed website to be more reflective of the dramatic growth of the company.
  • Positioned OpitSolar’s PV solar farms in the Canadian marketplace as the largest solar effort in Canada; gained early support, reputation, and goodwill among critical local communities and government decision makers.
  • McGrath/Power – Senior Vice President (2006)

Worked with security and mobile clients of McGrath/Power. Led analyst communications and public relations for one of the firm’s largest clients, ActivIdentity, a global leader in strong authentication, credential management, and security. Significantly increased media coverage and acceptance for the re-positioned company and its CEO.

2005 - Present

Vice President, Corporate Communications

Oracle Corporation

Drove worldwide corporate communications for Oracle and its top executives.Responsible for the company’s corporate and product public relations, analyst relations, competitive intelligence, and employee communications. Oversaw multi-million dollar global budget and over 200 employees.Represented Oracle as the company’s primary media spokesperson.Reported directly to the President.

Headed the Communications Transition Team that, upon announcement of Oracle-PeopleSoft merger, drove worldwide communication of the final merger, addressing such issues as impact on corporate position and reputation, financial results, competitive strategies, customer retention and loyalty, and employee focus within the new organization.

Led corporate communications in the positioning and integration of key acquisitions including retail tech leader Retek, and security leader Oblix.

1997 - 2004

Director, Worldwide Media Relations

Applied Materials

Directed corporate-level strategy and implementation of print, broadcast and online media programs throughout the world for Applied Materials, its CEO, and senior management.Drove company messaging, positioning, financial communications, and strategic announcements with corporate marketing, product divisions, investor relations,government affairs, legal, and executive management. Served as primary media spokesperson and crisis communications team leader.

Built Applied Materials’ Corporate Media Relations department and its broadcast group into a powerful global communications team that regularly generated positive visibility reaching investors, customers, government decision makers and employees throughout the United States, China, Europe, Japan, Taiwan, and Southeast Asia, resulting in:

-Over 300 positive major print business features in the above global markets showcasing the company’s leadership, global position and financial strength.

-Greater than 150 major financial network broadcast interviews – incorporating creative branding – highlighting strategic announcements and introductions, financial results, and industry leadership.

-Consistent corporate reputation-focused coverage: i.e. Jim Morgan named one of Business Week’s top CEOs.Applied Materials was selected as Fortune Magazine “Great Places to Work,” five times.

-First time feature coverage of Applied Materials and its technology’s impact on everyday lives in Newsweek, Time, U.S. News & World Report, and USA Today, increasing general reader and retail investor awareness of the company’s value.

Directed the company’s branding collaboration with partners such as  Fortune Magazine and NASDAQ, resulting in:

-A series of investor-focused global media and advertising branding programs, highlighted by 2002 CEO Visionaries TV campaign with Applied CEO Jim Morgan, Michael Dell (Dell) and Jim Sinegal (Costco).

-Several Fortune Global Forum & APEC CEO Forum campaigns showcasing Applied’s strength throughout Asia.

Facilitated executive transition external communications for long-standing CEO James Morgan changeover to Mike Splinter.

1996 - 1997

Public Relations Manager

Informix Software

Managed product public relations for Informix core markets, tools and data warehousing, which represented the majority of the company's revenue. Facilitated development of product positioning messages for ongoing product communications efforts.Supported public outreach for launch initiatives, trade shows, speaking engagements and ongoing visibility.Managed internal resources and public relations agency activities to support these activities.

1984 - 1996

Agency Experience

Supervised staff, budgets, and account development for global, tech-specialized and issues-based public relations agencies.Drove high impact corporate and product media relations programs for startups and major corporations spanning consumer and high technology to professional services.

Led strategy, account management, and execution of media and industry analyst relations at Miller/Shandwick Technologies and Neale-May & Partners for clients including: Allaire (internet design startup), Conner (tape, storage), Ernst & Young Management Consulting, Max Strat (supercomputer storage), NCD Systems (networking), and Oak Technology (graphics chips). Managed media relations for Burson-Marsteller’s second largest west coast client, Chevron.

Founded and operated Jeff Lettes Associates, a marketing, communications, advertising, government, and public relations firm in Washington, D.C.; sold company after six years of profitable operations to The Kamber Group, the nation’s largest independent public affairs firm; retained as Vice President – New Business Marketing for two years.

Education

Education

Accredited in Public Relations (APR)

Public Relations Society of America (PRSA)

Bachelor of Business Administration (BBA)

George Washington University