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Broad Digital Marketing Expertise from over five years of experience with many facets of Advertising and Publishing. Accomplished at building demand generation campaigns and new publishing properties from the ground up with organic, viral and paid strategies. 

Work experience

Jun 2012Present


RDR Digital INC

I operate RDR Digital INC, an online content marketing company.  We currently specialize in online publishing in the automotive and travel space. 

Major Projects: Truck Viral Videos

  • Launched in Fall 2014, we exploded by focusing solely on videos and content around diesel trucks.
  • We grew to several million pageviews a month, with over 175,000 fans on Facebook, with growing popularity on other social networks.
  • Our most popular post has over 75,000 Shares on Facebook.
  • Consistently tracked and optimized for the Facebook Edgefeed algorithm to ensure excellent organic reach and viral performance.
  • Optimized ad placement and performance for most major Native ad networks including working with Taboola, Revcontent, and more.
  • Continues to grow fanbase through cost effective Facebook advertising on mobile and native placements. - Travel Related Slideshows

  • Launched in Spring 2015, built specifically for long slideshows related to travel content
  • Currently has over 3 million pageviews a month.
  • Traffic is generated from multiple native networks and having "clickbait" titles
  • Built "mobile first" for excellent performance on all devices during slideshows -  Lead Generation for Scrap Metal and Junk Cars

  • Launched Summer 2012, we partnered with a Brooklyn based junk car broker to grow his business into a nationwide digital car buying machine.
  • Grew from buying 10 cars a day in 2012 to several hundred cars a day during peak periods.  Call center expanded from 3 agents to over 45 agents to handle call volume.
  • Customers generated from PPC, SEO, Display media buying with multiple brands to appeal to different consumers and geographic areas.
  • Acquired by Datalot, INC in Spring 2014.

Sep 2009May 2012


Radar Leads Interactive LLC

Radar Leads Interactive  was a small Affiliate marketing team of 3 people.  We generated hundreds of thousand of leads and new customers in multiple verticals including online dating, ringtones and health and beauty.  

Key Points:

  • Helped Zoosk launch their affiliate marketing program and generated their  first 100,000 active users on Facebook.
  • One of the first large affiliates on Facebook Advertising platform, spending hundreds of thousands to generate leads in online dating.
  • Worked with all major carriers to generate new customers for their ringtone recurring subscription programs.  Customers were generated through media buys both direct and RTB based.
  • Wrote guides to basics of affiliate marketing that were distributed by EWA Affiliate Network and are still used and referenced today.


  • Cutting Edge knowledge of Native advertising networks and performance/content marketing on those platforms.
  • Advanced working knowledge of Facebook Paid marketing techniques currently working in Summer 2015 including Look A like Audiences, Website Custom Audiences and Retargetting to bring CPA's to rock bottom levels
  • Can work with most major Facebook PMD's including AdEspresso, Qwaya, Smartly and more.
  • Tracking and Conversion Rate optimization using Google Analytics, Google Tag Manager, etc.
  • Able to scale social fanbases quickly and cost effectively
  • All around knowledge and experience with most facets of digital marketing including media buying, PPC, SEO, Social Advertising, Data Feed Optimization
  • Managed an international team of programmers, designers and writers across Europe and North America. Effective at getting excellent performance from outsourced workers.
  • Can acquire and scale new lead generation programs across digital marketing channels


Sep 2007May 2010

Communication Studies

University of Minnesota, B.A.


  • Digital Marketing Minnesota:  Board Members
  • SLC | SEM Member (2011-2013)