Jeff Biesman brings more than 20 years of experience to YP as vice president of customer acquisition and retention marketing. Prior to joining YP, Jeff Biesman was a marketing executive at Bank of America, where he achieved a threefold increase in customer retention and $3 million in annual savings for direct marketing efforts without impacting performance. His professional background also includes executive roles at major brand retailers including Sony Pictures, Walt Disney, LA Gear, and Converse.
Concurrent to his executive responsibilities within YP, Jeff Biesman lends his skills to startups and established business owners as a consultant and mentor with The Marketing Advisors. In addition working with major brand names, he has headed marketing efforts for commerce startups such as Little Black Bag and ShoeDazzle. He continues to serve as an advisor for Tradesy, Rejoiner, and Sea Street Labs.
Jeff Biesman was educated at the University of Texas at Austin, where he received a bachelor of arts in political science and a master of education with a management concentration. He also taught at Pepperdine University’s Graziadio School of Business and Management as an adjunct professor.
- Westlake Village CA