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Jeff Perkins

Senior Product Manager | SEO & Growth Consultant

Work History

Oct 2014Jul 2015

Senior Product Manager

Boost Media
Senior Product Manager| Drive the product roadmap and the entire product line life cycle from strategic planning to tactical activities for Boost Media's A/B testing Software as a Service and creative marketplace Specify market requirements for current and future products by conducting market research supported by ongoing visits to customers, partners and other intelligence tools Develop and implement a company-wide go-to-market plan, and work with all departments to execute Deliver rapid prototypes and turn prototypes into productized applications Define detailed requirements, work closely with designers and developers through designs, make tactical decisions to come up with innovative applications for complex problems Act as key product expert, evangelist and advocate for initiatives and projects
Nov 2011Oct 2014

Senior Product Manager-Acquisition & Optimization

Acquisition & Optimization| Rocket
Senior Product Manager- Lawyer Leveraged data to discover patterns in order to build features and create user experiences that optimize customer acquisition, engagement and retention at scale Drove the vision and execution of Rocket Lawyer's customer acquisition and optimization strategy Defined strategy for integrating metrics-based decision-making into all business lines Partnered with engineers and designers to ideate, prioritize and deliver great customer experiences Pitched new product initiatives to senior management for approval and resource allocation Defined team Objectives and Key Results(OKRs) and mentor Associate Product Managers Created and implemented agile frameworks and processes to ensure that testing is fast, simple, and scalable
Aug 2009Nov 2011

Senior Product Manager

Eventful
Senior Product Manager-SEO & Acquisition| Increased organic search traffic for concerts, sports and theatre events 115% year over year Implemented organic search best practices across a large-scale events Website including site architecture, keyword research, internal and external link strategies, microformat markup, onsite content and link optimization Optimized traffic to landing pages with highest conversion rates and performed user acquisition optimization Created revenue projections for project prioritization and made trade-offs between functionality, resources and milestones Tracked the performance of SEO efforts and clearly communicated the results throughout the organization
Feb 2009Aug 2009

Senior Product Manager

Sephora
Senior Product Manager-SEO(contract)|
Nov 2007May 2008

Director of Product Management

Eventful
Director of Product Management | Tonic Optimized the user experience for the GreenDimes Website resulting in a 200% improvement in conversion rates Led new website functionality, drafted clear and concise requirements documentation, use cases, user flows and wireframes in support of the optimal customer experience Collaborated closely with internal and offshore Engineering, Business Development, Marketing, and Customer Support Built and prioritized product roadmap, as well as crafting go-to-market strategies and product positioning
Nov 2005Nov 2007

Product Manager

Principle| Ambient Ventures, Inc
Product Manager(contract)| I/PRO Corporation February 2005-May 2005
May 2005Nov 2005

Product Marketing Manager

Adteractive
Product Marketing Manager| Optimized website performance by analyzing site metrics and developing strategies and tactics to improve performance Used predictive modeling and analysis of historical performance by segment to continually optimize results Executed market and competitive analysis, customer segmentation and needs analysis Evangelized product through to sales and business development to support sales strategy and improve overall product economics
May 2003Feb 2005

Product Manager

Esurance
Product Manager- Achieved a #1 ranking for having" the most usable site" and" the best customer experience" Balanced user experience with the need to gather accurate underwriting information and comply with insurance regulations Defined user interface, developed website content, performed user acceptance testing, bug prioritization and resolution Developed effective site improvements and assessed results using site production metrics, user surveys, customer feedback, usability tests, secondary research and competitive trends Documented features and processes, created back-end tools and trained customer support staff
May 2002May 2003

Product Marketing Manager

Principle| Ambient Ventures, Inc
Product Marketing Manager| Ignition Mortgage Technology
Mar 2000Oct 2001

Product Manager

Escrow(Tradenable)
Product Manager| i
Oct 1998Mar 2000

Product Marketing Analyst

Risk Management Solutions
Product Marketing Analyst|

Education

1999

Certificate

University of California
1994

B.A

University of Arizona