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Marketing and communications executive focused on for-profit revenue generation (beyond dues) from publications, products, events and services.  Hands-on leadership ability with a broad-based skill set which can scale from strategic to tactical execution.  Thorough knowledge in strategic planning, competitive analysis, budget management and the development of results-oriented marketing and communications plans for both B2B and B2C target audiences. Highly flexible with the ability to work seamlessly in a matrix organization including dynamic and multi-faceted international organizations.  In-depth experience managing marketing programs utilizing online and native advertising, social media, mobile apps, print advertising, collateral, video, direct mail, trade shows and public relations to generate revenue and create strategic partnerships for the organization. 

Work History

Aug 2008Present

Vice President Marketing

National Association of Real Estate Investment Trusts

Promoted to Vice President Marketing and Director of Operations for REIT Magazine.  Develop marketing plans and set the strategic direction for all revenue generating products and events. Manage P&L for several products including NAREIT's flagship publication Real Estate Investment Today. Utilize various content marketing strategies to reinforce and broaden the reach of NAREIT’s core communications platform.


  • Successfully managed the financial recovery of the association’s flagship magazine from a $141,000 net loss in 2008 to a $60,000 profit in 2015 on advertising sales of $526,000. Implemented successful vendor changes with new product introductions resulting in 2016 projections of $191,000 net revenue.
  • Launched a global .REIT top-level domain name program that surpassed annual revenue goals within the first 90 days of launch and helped establish a stronger global identity for the REIT brand.
  • Grew event revenue by 72% over the course of seven years, increasing revenue through the recession. Set attendance records for five consecutive years for NAREIT’s biggest investor meetings.
  • Increased membership dues by 54% over seven years through more robust marketing programs including cross promotions and drip email campaigns
  • Launched a highly successful mobile app profiling member companies to investors. Developed the concept and championed it through a multi-platform launch of iOS iPhone, iPad and Android versions. The app has been downloaded more than 10,000 times and generates more than 3,000 sessions per month.
  • Developed and launched a Google AdWords program to promote our website, events and products with an initial budget of $30,000 per year. Based on successful results, the budget was increased to $136,000 per year, generating up to 15% of all website traffic (337,000 clicks and 38 million impressions).
  • Increased attendee engagement and satisfaction by launching conference apps for our major meetings. This effort also established new sponsorship revenue opportunities for these meetings.
  • Appointed to handle marketing and communications surrounding a major milestone event for the association - the 50th anniversary of REITs.  Developed unique hi-impact anniversary mailers and created a significant and memorable anniversary event by wrapping the New York Stock Exchange in banners and organizing a celebratory bell ringing event for association leadership.
Dec 2000Aug 2008

Director of Marketing & Communications


Washington D.C. Director of Marketing & Communications

Responsible for the management of all corporate communications and marketing activities. Managed a multinational marketing program with a presence in over 20 countries for a company with a $1 billion market cap.  Responsible for the development of B2B marketing plans and strategies supporting more than 250 sales representatives.  

Communications responsibilities included advising CEO on talking points, acting as the chief corporate spokesperson when needed and managing the development and execution of a global communications strategy through the use of releases, press interviews and analyst briefings.  Managed both agency and in-house PR teams.  Additional responsibilities included: development of messaging platforms, drafted press releases, talked with journalists and media representatives, set interviews with executive management and coordinated industry and financial analyst briefings and speaking engagements.


  • Managed and proactively guided company from a venture backed, pre-revenue generating company to the second largest carrier of Internet traffic in the world and publicly traded on the NASDAQ stock exchange. Built a strong multinational brand through the development of strong ties with international country managers to gather customer and prospect feedback. Used feedback to adjust external messaging and internal training as needed.
  • Managed all communications activities concerning 14 acquisitions, a reverse IPO and a secondary public offering which generated over $700 million in funding. Instrumental team member in taking company through the IPO process.  Developed and edited messaging for S1 documentation.  Worked with underwriters on road show presentation and messaging to convey to potential investors.  Handled all press activity related to the IPO and subsequently coordinated quarterly earnings calls and annual analyst days.
  • Supported a dynamic sales organization by generating new business opportunities through the development of an award winning multilingual website that significantly increased the flow of highly qualified leads into the company. Developed and wrote all collateral pieces and launched an online collateral management system to expedite response times to sales leads.
  • Managed multimillion-dollar joint marketing program with Cisco. Rolled out several national marketing campaigns across the United States.
  • Was the first person to ever secure a feature follow-up story by Forbes magazine. Also generated press coverage in Fortune, Business Week, New York Times, Wall Street Journal, Telephony, Network World, Dallas Morning News, Washington Post, Washington Business Journal, and many other newspapers, magazines and trade journals. Secured awards for company and executives including 2004 & 2005 Fastest Growing Company award in Washington Business Journal and Top CTO of the year award in Network World Magazine.
  • Supported Sales by developing concept, theme, and managed all logistics for six national sales meetings and sales incentive trips. Developed comprehensive 3-day training manual for new hires in sales, helping to reduce their ramp to productivity by 25%. Launched internal weekly newsletter for sales staff and investors, publishing 415 editions.
Nov 1995Dec 2000

Vice President, Marketing


Reston VA Vice President, Marketing North & South America-BSI, Inc.

Responsible for all marketing activity in North and South America. Marketing responsibilities included setting the strategic direction for the company, generated leads for business development and built and maintained brand awareness.  Marketing activities included building and promoting BSI, Inc.’s U.S. presence as well as generating new business opportunities utilizing online ads, e-mail marketing, direct mail; advertising; trade shows; video and public relations.  Additional responsibilities included serving on BSI’s acquisitions and strategic alliance team, negotiating business agreements, and creating and producing a bimonthly magazine.   Managed a budget of $1.3 million and a staff of six. 



  • Developed and implemented an e-commerce strategy, which resulted in the London and Singapore offices adopting the same format.
  • Successfully launched two new auditing services within the telecommunications and information security industries.
  • Created a business plan, secured funding, and successfully launched Business Standards Magazine.
  • Developed international marketing efforts for four different countries in four different languages.
  • Increased profits for publishing and training divisions which included two newsletters, 17 books, videos and software packages.
  • Managed a staff of three marketing managers.
  • Promoted to Vice President, Marketing for North & South America, BSI, Inc. from Vice President of CEEM, Inc. (CEEM was acquired by BSI)
Oct 1993Nov 1995

Senior Marketing Manager & Telemarketing Director


Silver Spring, MD

 Responsible for all promotional activity for 45 newsletters and two directories as well as the management of a staff of four marketing managers and six telemarketing sales representatives.

Sep 1992Oct 1993

Marketing Manager


 Lanham, MD

Oct 1991Sep 1992

Account Executive


New York, NY

Accounts included Heublein spirits, Progresso soups, sauces and bread crumbs.

Oct 1988Oct 1991

Media Planner


New York, NY

Started as Assistant Planner. Accounts included Northwest Airlines, Mexico Tourism, General Mills' Kix Cereal and P&G's solo detergent. 



B.A Rhetoric & Communications

University of Virginia

Played lacrosse on scholarship


Expertise in desktop publishing and spreadsheet computer skills for both Macintosh and IBM computers. Specific Programs include: Microsoft Word, Excel, Power Point, Microsoft Project, Quark Express, Adobe Illustrator, Adobe Photoshop.