P&L, budget management, strategic planning, revenue forecasting
Strategic, enthusiastic marketing executive, committed to positive ROI and the development of successful teams
- Falls Church VA
Marketing and communications executive focused on for-profit revenue generation (beyond dues) from publications, products, events and services. Hands-on leadership ability with a broad-based skill set which can scale from strategic to tactical execution. Thorough knowledge in strategic planning, competitive analysis, budget management and the development of results-oriented marketing and communications plans for both B2B and B2C target audiences. Highly flexible with the ability to work seamlessly in a matrix organization including dynamic and multi-faceted international organizations. In-depth experience managing marketing programs utilizing online and native advertising, social media, mobile apps, print advertising, collateral, video, direct mail, trade shows and public relations to generate revenue and create strategic partnerships for the organization.
Promoted to Vice President Marketing and Director of Operations for REIT Magazine. Develop marketing plans and set the strategic direction for all revenue generating products and events. Manage P&L for several products including NAREIT's flagship publication Real Estate Investment Today. Utilize various content marketing strategies to reinforce and broaden the reach of NAREIT’s core communications platform.
Washington D.C. Director of Marketing & Communications
Responsible for the management of all corporate communications and marketing activities. Managed a multinational marketing program with a presence in over 20 countries for a company with a $1 billion market cap. Responsible for the development of B2B marketing plans and strategies supporting more than 250 sales representatives.
Communications responsibilities included advising CEO on talking points, acting as the chief corporate spokesperson when needed and managing the development and execution of a global communications strategy through the use of releases, press interviews and analyst briefings. Managed both agency and in-house PR teams. Additional responsibilities included: development of messaging platforms, drafted press releases, talked with journalists and media representatives, set interviews with executive management and coordinated industry and financial analyst briefings and speaking engagements.
Reston VA Vice President, Marketing North & South America-BSI, Inc.
Responsible for all marketing activity in North and South America. Marketing responsibilities included setting the strategic direction for the company, generated leads for business development and built and maintained brand awareness. Marketing activities included building and promoting BSI, Inc.’s U.S. presence as well as generating new business opportunities utilizing online ads, e-mail marketing, direct mail; advertising; trade shows; video and public relations. Additional responsibilities included serving on BSI’s acquisitions and strategic alliance team, negotiating business agreements, and creating and producing a bimonthly magazine. Managed a budget of $1.3 million and a staff of six.
Silver Spring, MD
Responsible for all promotional activity for 45 newsletters and two directories as well as the management of a staff of four marketing managers and six telemarketing sales representatives.
New York, NY
Accounts included Heublein spirits, Progresso soups, sauces and bread crumbs.
New York, NY
Started as Assistant Planner. Accounts included Northwest Airlines, Mexico Tourism, General Mills' Kix Cereal and P&G's solo detergent.
Played lacrosse on scholarship
Expertise in desktop publishing and spreadsheet computer skills for both Macintosh and IBM computers. Specific Programs include: Microsoft Word, Excel, Power Point, Microsoft Project, Quark Express, Adobe Illustrator, Adobe Photoshop.