Jee Sipper


Dynamic leader with a history of success in delivering web products focused on the user experience. Currently leads the product/design teams of the largest membership organization in the world responsible for all online products including mobile. Proven ability to build, motivate, and coach high performing cross-functional teams including UX/designers, developers, product managers and QA.

A passionate believer in delivering world class products through highly collaborative and iterative development. Has driven every stage of the product development process from end to end for numerous successful product launches in an agile environment.

Work History

Work History
Jun 2010 - Present

Director of Product Design

  • Define and manage ongoing product roadmap including all features and functionality for web and mobile products.
  • Set product schedules through the development lifecycle and translate the needs of users, members and partners to strategies.
  • Drive product initiatives for the site using agile development methods; ensure timely delivery within budget; and foster effective cross-functional communication and collaboration. 
  • Prioritize and drive product requirements and future enhancements in close collaboration with editorial, engineering, operations, and business units.
  • Work with AARP leaders and management team to define the overall mission, vision and goals of all web projects.
  • Managed the launch of AARP mobile adaptation site and AARP mobile applications reaching 10M pageviews in 6 months.
  • Develop cost estimates and manage budgets throughout the AARP product development cycle from planning to production, vendor selection, and maintenance.
  • Manage QA processes and resources to ensure that any and all system defects are identified, tracked, and resolved in a timely manner.
  • Oversee the development of usability test plans and manage the executing of user research and test activities. Implement recommendations for improvements based on broad knowledge of user feedback from Usability Tests.
  • Established product training processes and deliverables, including schedules, course outlines and materials, and feedback solicitation activities.
Jan 2007 - May 2010

Sr. Product Manager

  • Lead web strategy development and manage all aspects of product lifecycle from conception to deployment for Social Networking platform; manage project scope, deliverables, and timeframes for each stage of design, development, test, and deployment of Social Networking capabilities.
  • Manage multiple Web 2.0 projects from requirements acquisition, outline creation, user flow representation, wireframe development, and acceptance criteria definition; manage team of Web Developers for all stages of development.
  • Manage AARP web production team -- developers, design team, QA resources -- to deliver high quality projects on time and budget; manage resource allocation, define tasks, and implement project using Scrum development methodology.
  • Create wireframe prototypes or storyboards to track, analyze proposed web page concepts; collaborate in development of AARP information architecture, visual design, style guide, taxonomy, and usability test plan; formulate Web Reporting Strategy.
  • Manage relationship between AARP business owners and stakeholders, and technical teams to address needs of all groups on ongoing basis.
  • Set project scope and risk management strategies; identify project risks and issues; manage risk mitigation and issue resolution activities to minimize the impact to project plan.
May 2000 - Dec 2006

Web Producer

Council of Better Business Bureaus, Inc.
  • Key leader in the development of CBBB's overall web/online strategy.
  • Lead in the design, development and management of registration system of all CBBB web sites. Maintain and update all domains owned by the organization; comprised of pages with static and dynamic content; all pages rich in content and graphics.
  • Manage primary BBBOnLine products: Reliability Seal and Privacy Seal Programs; serving over 40,000 participating web sites.
  • Manage CBBB web site/online marketing projects.
  • Work with CBBB senior management, program directors, and web team to define the overall vision and implementation details of all CBBB web sites, including content and function of web projects. Implement recommendations for improvements based on broad knowledge of CBBB Communications strategy and overall mission, vision, and goals.
  • Conduct traffic analysis, monitor and report on effectiveness of CBBB web sites.
  • Work with IT staff to determine hardware and software requirements, and support purchasing decisions
  • Manage web content style and standards. Ensure that CBBB web sites function as designed and are consistent with the organization's visual image. Advise content administrators to ensure content quality, timeliness, and adherence to style guidelines.
Feb 1998 - May 2000

Website Manager

Trade Compass, Inc. and Global Information Network, LLC
  • Designed and managed Trade Compass subscription based web site with 51 web products and services serving eCommerce, Logistics, B2B, and B2C sites.
  • Designed and managed daily and monthly e-newsletters published in XML and delivered to subscribers via e-mail in ASCII and HTML formats.
  • Designed and managed database driven B2B and B2C Portal web sites with search engines and other member tools.
  • Created B2B Advertising Network web site to manage Affiliates' Advertising Campaigns.
  • Defined product branding and company pricing structure with a range of subscriber service plans.
  • Set up and managed Trade Compass Affiliate Programs - Strategic Partner Program, Affiliate Partner Program, and Independent Software Vendor Program. 


1995 - 1997


George Mason University
1991 - 1994


Chulalungkorn University


Mar 2007 - Present

Certified Scrum Master

Feb 2009 - Present

Pragmatic Marketing Certified