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Skills

Content Management and Development
  • Email Marketing: Pardot, Act-On, MailChimp, Constant Contact, Campaign Monitor
  • CMS: WordPress, SquareSpace, Joomla, Weebly, Wix
  • Adobe: Dreamweaver, Photoshop, Indesign
  • Video Editing: iMovie, Final Cut Pro, Windows Movie Maker
  • Audio Editing: Soundforge
Social Media Skills
  • Content Management: Hootsuite, SproutSocial, Buffer
  • Listening Tools: Sysomos, Quintly, SproutSocial, Mintel, Facebook Insights, Twitter Insights, Hashtagify
  • Platforms: Facebook, Twitter, Instagram, Linkedin, Google+, YouTube, SoundCloud, Snapchat
Other Technical Skills
  • Advertising: Facebook Ads Manager, Twitter Ads Manager, Google Ads (Adwords, Adsense, DoubleClick) 
  • PR and Publicity Software: Meltwater, Gorkana, Cision, Muck Rack
  • Languages: HTML and CSS
  • CRM and Database: Microsoft Access, Salesforce, Oracle, Lotus Notes, NetSuite, Pipedrive

Work experience

Apr 2017Present

Digital Media Coordinator

The Doctor's Channel

Brands: The Doctor's Channel, DrCruiter.com, BestMSLs.com, AlmostDocs.com, MDea Inc.
Clients: Teva, Merck, Amgen
Agencies: Havas, AdPrime, Healix Global

  • Oversee marketing calendar of daily content for TheDoctorsChannel.com and AlmostDocs.com
  • Aid the Director of Digital Strategy and Project Management Lead on creating processes, strategy, content, promotion, and execution of all brand and client projects and campaigns
  • Document all processes, procedures, and reporting on all marketing operations with Google Docs and Microsoft Office
  • Meet and exceed goals for all CPC microsite campaigns, CME promotional activities, and content newsletter through daily email marketing management and automation with Pardot
  • Utilize $2000 budget for planning, execution, and management of all Google Adwords and Facebook Ad campaigns
  • Edit and create content (images, videos, HTML emails, gifs, and print collateral) with Adobe Creative Suite
  • Execute all social promotion for TheDoctorsChannel.com, AlmostDocs.com, and DrCruiter.com
  • Analyze all marketing activity and conversions with Google Analytics, Doubleclick, Facebook Business Insights and Pixel Tracking, and Pardot campaign performance
Aug 2016Apr 2017

Digital Marketing Specialist

Target Marketing Digital

Clients: Maciej Kranz of Cisco, Robert Cialdini, Leon Logothetis, Isaac Lidsky, Dan Roam, Andy Molinsky, Jeff Degraff

  • Consult and aid clients in email marketing, content creation, graphic design, copywriting, and campaign strategy
  • Develop, execute, and optimize regular email marketing campaigns on behalf of clients with Campaign Monitor, Constant Contact, and MailChimp
  • Oversee, project manage, and delegate digital marketing tasks to the digital marketing team
  • Ideate and build lead generation tools, widgets, and landing pages for each client's database
  • Utilize and allocate $500 - 2000 of the budget for all digital marketing activities per client
  • Contribute to and manage content calendars focusing on themes and campaigns for clients
  • Lead media research, publicity, and outreach campaigns to journalists and influencers
  • Develop ad groups and keywords for Google Adwords campaigns for search, display, and video
Sep 2015Aug 2016

Social Media and Technology Manager

Priests for Life

Brands: Priests for Life, Father Frank Pavone, Janet Morana, Silent No More Awareness, Rachel's Vineyard, Alveda King and Civil Rights for the Unborn, Sacerdotes Por La Vida, Fr. Stephen Imbarrato, Stand True Pro-Life Outreach

  • Consult each brand and branch of ministry on digital marketing best practice and campaign management
  • Manage strategy, copywriting, and content for the following digital properties platforms: Facebook, Twitter, Instagram, Linkedin, Pinterest, Tumblr, SoundCloud, YouTube, and Wordpress websites
  • Utilize and manage a budget of $200/month for Facebook advertising campaigns for audience growth, lead generation, and event promotion
  • Generate over 10,000 leads from each lead generation campaign
  • Manage weekly travel emails with Microsoft Access, detailing and promoting travels and speaking engagements for our Pastoral Team members using a custom-built email marketing tool
  • Record and edit 4 to 10 professional videos per week to upload for Facebook and YouTube using iMovie
Apr 2014Mar 2016

Mobilization Lead

Kaya Collaborative

Fundraising accomplishments:

  • 2016 fundraising for Operations: $13,000+ over two weeks from donations and promotions.
  • 2015 Summer Fellows Fundraising: $11,000+ over one month from donations and promotions
  • 2014 Summer Fellows Fundraising: $4,800+ over one month from donations and promotions

Responsibilities: 

  • Copy write social media posts, initiatives and campaigns with Buffer, growing our Facebook audience by over 300% since 2014 and responsible for driving 30% of web traffic from social channels
  • Manage MailChimp newsletter content, generating 40% average open rate per campaign
  • Collaborate with the design team for website management and writers for blog content
  • Coordinate and assist in crowdfunding campaigns on CauseVox
  • Develop marketing strategy and calendar for summer fellowship program
May 2012Aug 2015

Communications Team Member, Social Media and Web Development

Unipro - Pilipino American Unity for Progress

Fundraising accomplishments:

  • 2015 UniPro Summit: $5,000 over two months from ticket sales and donations
  • 2014 UniPro Summit: $3,300 over two months from ticket sales and donations
  • 2015 Progress Pioneer Awards Gala: $2,000 over one month from ticket sales and donations

Responsibilities:

  • Rebuild both main and blog sites, create wire-frames and maintain site files and copy with Wordpress CMS (unipronow.org and unipronow.org/blog)
  • Community manage social channels on Facebook, Twitter, and Instagram, growing Facebook and Twitter Audiences by over 100% since 2013
  • Pushed Facebook engagement rates to 10% during tenure and 400 impressions per tweet for Twitter
  • Copy write and manage email marketing campaigns on MailChimp, generating 25% open rate and 3% click rate on average over a 10 month period
May 2014Apr 2015

Marketing Coordinator

YouGov
  • Receive, edit, and upload copy material from organization editors and writers for BrandIndex
  • Analyze social media accounts and conduct reporting with Facebook Insights, Twitter Insights, and FollowerWonk
  • Copy write Facebook statuses and schedule press outreach tweets via Bufferapp
  • Oversee all US PR mentions and conduct daily media reports with MeltWater Buzz Track website traffic, referrals, and content with Google Analytics
  • Utilize Adobe InDesign for weekly reporting on the web and social media analytics, Microsoft Excel for metrics reports, and Photoshop for image editing

Education

20102014

B.A., Communication, History

University of Pittsburgh