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Skills

Social Media Skills
  • Social Media Management: Hootsuite, SproutSocial, Buffer
  • Social Listening Tools: Sysomos, Quintly, SproutSocial, Mintel, Facebook Insights, Twitter Insights, Hashtagify
  • Social Media Platforms: Facebook, Twitter, Instagram, Linkedin, Google+, YouTube, SoundCloud, Snapchat
Content Management and Development
  • Email Marketing: MailChimp, Constant Contact, Campaign Monitor
  • CMS: WordPress, SquareSpace, Joomla, Weebly, Wix, Concrete5
  • Adobe: Dreamweaver, Indesign, Photoshop, Flash
  • Video Editing: iMovie, Final Cut Pro, Windows Movie Maker
  • Audio Editing: Soundforge
Other Technical Skills
  • Advertising: Twitter Ads, Facebook Power Editor, Google AdWords
  • PR and Publicity Software: Meltwater, Gorkana, Cision, Muck Rack
  • Languages: HTML and CSS, and PHP
  • CRM and Database: Microsoft Access, Salesforce, Oracle, Lotus Notes, NetSuite, Pipedrive

Work experience

Aug 2016Present

Digital Marketing Specialist

Target Marketing Digital

Clients: Maciej Kranz of Cisco, Robert Cialdini, Leon Logothetis, Isaac Lidsky, Dan Roam, Andy Molinsky, Jeff Degraff

  • Consult and aid clients in email marketing, content creation, graphic design, copywriting, and campaign strategy
  • Develop, execute, and optimize regular email marketing campaigns on behalf of clients with Campaign Monitor, Constant Contact, and Mailchimp
  • Oversee, project manage, and delegate digital marketing tasks to digital marketing team
  • Ideate and build lead generation tools, widgets, and landing pages, and manage each client's email database 
  • Utilize and allocate $500 - 2000 of budget for all digital marketing activities per client
  • Contribute to and manage content calendars focusing on key themes and campaigns for clients
  • Lead media research, publicity, and outreach campaigns to journalists and influencers
  • Develop ad groups and keywords for Google Adwords campaigns for search, display, and video
Sep 2015Aug 2016

Social Media and Technology Manager

Priests for Life

Brands: Priests for Life, Father Frank Pavone, Janet Morana, Silent No More Awareness, Rachel's Vineyard, Alveda King and Civil Rights for the Unborn, Sacerdotes Por La Vida, Fr. Stephen Imbarrato, Stand True Pro-Life Outreach

  • Consult each brand and branch of ministry on digital marketing best practice and campaign management
  • Manage strategy, copywriting, and content for the following digital properties platforms: Facebook, Twitter, Instagram, Linkedin, Pinterest, Tumblr, SoundCloud, YouTube, and Wordpress websites
  • Utilize and manage a budget of $200/month for Facebook advertising campaigns for audience growth, lead generation, and event promotion
  • Help generate over 10,000 leads from each lead generation campaign
  • Syndicate press releases, daily reflections, and op-eds on FrFranksBlog.com
  • Manage weekly travel emails with Microsoft Access, detailing and promoting travels and speaking engagements for our Pastoral Team members using a custom-built email marketing tool
  • Record and edit 4 to 10 professional videos per week to upload for Facebook and YouTube using iMovie
Apr 2014Mar 2016

Mobilization Lead

Kaya Collaborative

Fundraising accomplishments:

  • 2016 fundraising for Operations: $13,000+ over two weeks from donations and promotions.
  • 2015 Summer Fellows Fundraising: $11,000+ over one month from donations and promotions
  • 2014 Summer Fellows Fundraising: $4,800+ over one month from donations and promotions

Responsibilities: 

  • Copy write social media posts, initiatives and campaigns with BufferApp, growing our Facebook audience by over 300% since 2014 and responsible for driving 30% of web traffic from social channels
  • Manage MailChimp newsletter content, generating 40% average open rate per campaign
  • Collaborate with design team for website management and writers for blog content
  • Coordinate and assist in crowdfunding campaigns on CauseVox
  • Conduct press outreach for organizational announcements
  • Develop marketing strategy and calendar for summer fellowship program
May 2012Aug 2015

Communications Team Member, Social Media and Web Development

Unipro - Pilipino American Unity for Progress

Fundraising accomplishments:

  • 2015 UniPro Summit: $5,000 over two months from ticket sales and donations
  • 2014 UniPro Summit: $3,300 over two months from ticket sales and donations
  • 2015 Progress Pioneer Awards Gala: $2,000 over one month from ticket sales and donations

Responsibilities:

  • Rebuild both main and blog sites, create wire-frames and maintain site files and copy with Wordpress CMS (unipronow.org and unipronow.org/blog)
  • Community manage social channels on Facebook, Twitter, and Instagram, growing Facebook and Twitter Audiences by over 100% since 2013
  • Pushed Facebook engagement rates to 10% during tenure and 400 impressions per tweet for Twitter
  • Copy write and manage email marketing campaigns on MailChimp, generating 25% open rate and 3% click rate on average over a 10 month period
  • Utilize SEO tools and widgets for website and blog to increase pages per session and session duration
May 2014Apr 2015

Marketing Coordinator

YouGov
  • Receive, edit, and upload copy material from organization editors and writers for BrandIndex
  • Analyze social media accounts and conduct reporting with Facebook Insights, Twitter Insights, and FollowerWonk
  • Copy write Facebook statuses and schedule press outreach tweets via Bufferapp
  • Oversee all US PR mentions and conduct daily media reports with MeltWater Buzz Track website traffic, referrals and content with Google Analytics
  • Utilize Adobe inDesign for weekly reporting on web and social media analytics, Microsoft Excel for metrics reports and Photoshop for image editing
Aug 2013May 2014

Marketing Assistant

YourTalentAgents.com
  • Consult with CEO and Marketing Director to develop marketing campaigns through social media, sponsorships, local events, and media buying
  • Use Hootsuite to oversee Facebook, Twitter, Linkedin, and Google+ platforms Track click rate and manage email lists and content with MailChimp
  • Track website traffic, referrals, and sign-ups with Google Analytics and collaborate with front-end developers for SEO

Education

20102014

B.A., Communication, History

University of Pittsburgh