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Jed Belaguas

Jed Belaguas | Digital Marketing | NYC

Work History

Aug 2016Present

Digital Marketing Specialist

Target Marketing Digital

Clients: Maciej Kranz of Cisco, Robert Cialdini, Leon Logothetis, Isaac Lidsky, Dan Roam, Andy Molinsky, Jeff Degraff

  • Consult and aid clients in content creation, graphics design, copywriting, campaign strategy, and marketing best practices
  • Update, maintain, and optimize clients’ online properties: website, blog, Amazon Author Page, Goodreads profile, etc.
  • Contribute to and manage all content calendars focusing on key themes and campaigns for clients
  • Create and execute email marketing campaigns on for clients with Campaign Monitor, Constant Contact, and Mailchimp
  • Assist with building targeted media pipelines and influencer lists for digital publicity campaigns and outreach activities
  • Assist in media research for publicity and outreach campaigns to journalists and influencers
  • Work closely with the agency team to develop social media campaigns that align with project strategies. This includes: Facebook, Twitter, Instagram and LinkedIn sponsored campaigns, sweepstakes, giveaways and other social promotions
Sep 2015Aug 2016

Social Media and Technology Manager

Priests for Life

Brands: Priests for Life, Father Frank Pavone, Janet Morana, Silent No More Awareness Campaign, Rachel's Vineyard, Alveda King and Civil Rights for the Unborn, Sacerdotes Por La Vida, Fr. Stephen Imbarrato, and Stand True Pro-Life Outreach

  • Draft and copywrite the following procedure documents for administrative use: social media best practice, social media advertising, social media daily procedure
  • Consult each individual pastoral team member on social media best practices
  • Manage strategy, copywriting, and content for the following platforms: Facebook, Twitter, Instagram, Linkedin, Pinterest, Tumblr, SoundCloud, and YouTube
  • Manage all social media advertising campaigns, generating ads at less than $0.05 per click
  • Curate audio, video, and graphic content across all social media platforms and organize content into online playlists and albums
  • Manage daily blog content on Wordpress for FrFranksBlog.com, circulating editorials, reflections, and op- eds written by Frank Pavone
  • Manage weekly travel emails, detailing and promoting travels and speaking engagements for our Pastoral Team members using a custom-built email marketing tool
  • Record and edit 4 to 10 professional videos per week to upload for Facebook and YouTube using iMovie
  • Travel monthly for meetings, speaking engagements, and conferences all across the United States
Apr 2014Mar 2016

Mobilization Lead

Kaya Collaborative

Fundraising accomplishments:

  • 2016 fundraising for Operations: $13,000+ over two weeks from donations and promotions.
  • 2015 Summer Fellows Fundraising: $11,000+ over one month from donations and promotions
  • 2014 Summer Fellows Fundraising: $4,800+ over one month from donations and promotions

Responsibilities: 

  • Copy write social media posts, initiatives and campaigns with BufferApp, growing our Facebook audience by over 300% since 2014 and responsible for driving 30% of web traffic from social channels
  • Manage MailChimp newsletter content, generating 40% average open rate per campaign
  • Collaborate with design team for website management and writers for blog content
  • Responsible for coordinating and assisting in crowdfunding campaigns
  • Conduct press outreach for organizational announcements
  • Develop marketing strategy and calendar for summer fellowship program
May 2012Aug 2015

Communications Team Member, Social Media and Web Development

Unipro - Pilipino American Unity for Progress

Fundraising accomplishments:

  • 2015 UniPro Summit: $5,000 over two months from ticket sales and donations
  • 2014 UniPro Summit: $3,300 over two months from ticket sales and donations
  • 2015 Progress Pioneer Awards Gala: $2,000 over one month from ticket sales and donations

Responsibilities:

  • Rebuild both main and blog sites, create wire-frames and maintain site files and copy with Wordpress CMS (unipronow.org and unipronow.org/blog)
  • Community manage social channels on Facebook, Twitter, and Instagram, growing Facebook and Twitter Audiences by over 100% since 2013
  • Pushed Facebook engagement rates to 10% during tenure and impressions for Twitter statuses at an average 400 publicly per tweet
  • Copy write and manage email marketing campaigns on MailChimp, generating 25% open rate and 3% click rate on average over a 10 month period
  • Utilize SEO tools and widgets for website and blog to increase pages per session and session duration
  • Manage and coordinate UniPro Community Calendar
May 2014Apr 2015

Marketing Coordinator

YouGov
  • Receive, edit, and upload copy material from organization editors and writersfor BrandIndex
  • Analyze social media accounts and conduct reporting with Facebook Insights, Twitter Insights, and FollowerWonk
  • Copy write Facebook statuses and schedule press outreach tweets via Bufferapp
  • Oversee all US PR mentions and conduct daily media reports with MeltWater Buzz Track website traffic, referrals and content with Google Analytics
  • Utilize Adobe inDesign for weekly reporting on web and social media analytics, Microsoft Excel for metrics reports and Photoshop for image editing
Aug 2013May 2014

Marketing Assistant

YourTalentAgents.com
  • Consult with CEO and Marketing Director to develop marketing campaigns through social media, sponsorships, local events, and media buying
  • Use Hootsuite to oversee Facebook, Twitter, Linkedin, and Google+ platforms Track click rate and manage email lists and content with MailChimp
  • Track website traffic, referrals, and sign-ups with Google Analytics and collaborate with front-end developers for SEO strategies
Aug 2013Jan 2014

Social Media Manager

EatStreet
  • Utilize SpoutSocial to author on-campus events, food specials, and customer engagement on Facebook and Twitter
  • Generate between 100-900 engaged users and 100-13, 000 viewed from both paid and organic posts on Facebook from an over 2, 500 follower base
  • Head and manage Pittsburgh Twitter campaign, increasing amount of followers by over 160%, increasing engagement to 8% and influence to 80% at its peak during tenure
  • Liaison with local restaurants, student organizations, and non-profits for collaboration and sponsorships

Skills

Social Media Skills
  • Social Media Management: Hootsuite, SproutSocial, Buffer, TweetDeck
  • Social Listening Tools: Sysomos, Quintly, SproutSocial, Mintel, Facebook Insights, Twitter Insights, Hashtagify
  • Social Media Platforms: Facebook, Twitter, Instagram, Linkedin, Google+, YouTube, SoundCloud
Content Management and Development
  • Email Marketing Tools: MailChimp, Constant Contact, Campaign Monitor
  • Website CMS: WordPress, Joomla, Weebly, Wix, Concrete5, YouGov Cumulus
  • Adobe: Dreamweaver, Indesign, Photoshop, Flash
  • Video Editing: iMovie, Final Cut Pro, Windows Movie Maker
  • Audio Editing: Soundforge
Other Technical Skills
  • Advertising Software: Twitter Ads, Facebook advertisements, Facebook Power Editor, Google AdWords
  • PR Software: Meltwater Buzz, Gorkana
  • Languages: Proficient in HTML, Basic understanding of MySQL, PHP, Java
  • CRM: Salesforce, Oracle, Lotus Notes, NetSuite

Education

20102014

B.A., Communication, History

University of Pittsburgh