Marketing Strategy and Communications• Developed go-to-market strategies and implemented marketing and communications tactics to penetrate and grow targeted industries for IBM’s Web 2.0-based collaborative innovation platform; Increased sales by $3M to Fortune 500 telecom companies within 9 months.
o Led multiple public relations campaigns that yielded press coverage in hundreds of media outlets worldwide, including NY Times, Reuters and Wall Street Journalo Built multi-channel market coverage model to penetrate target industries, including IBM’s CIO marketing programs, industry sales channels, and corporate marketing and communicationso Launched worldwide event-marketing campaigns to create awareness and generate demando Produced compelling marketing collateral, including customer presentations, marketing Web sites, brochures, flyers and event collateral
• Created effective marketing messages to target audience
Technical Project Management• Directed team of ~12 engineers to ensure the successful development, testing, and deployment of IBM’s cloud computing prototype within 7 months to support a joint academic initiative between IBM and Google to train future engineers with parallel-computing skills• Co-led the architectural reviews and inter-divisional negotiations to host external “Cloud” workloads on IBM’s Inter-enterprise internet infrastructure• Negotiated the contribution of IBM MapReduce Tools for Eclipse to Apache Hadoop community • Managed organization’s $3M global technical rotation program to promote successful knowledge and deep skills transfer across seven worldwide locations
Leadership Development Rotation with Vice President of IBM Software Group Strategy• Advised in 2008 strategic planning & funding activities of $20M+ budget, and executive communication of new business initiatives.• Evaluated new business partnership opportunities and business models• Represented organization to IBM & customer executives, including CEO’s