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A Bit About Myself

After dedicating six plus years of my career to master my technical competencies as a Senior Software Engineer in the high tech field, I began to become restless.While I enjoyed developing and delivering features that enhance a product’s usability and robustness, I yearned to be in a position where I could make direct revenue impact and provide more influence to a company’s strategic direction.Thus, I started my metamorphosis to transform myself from a “techie” to a business-savvy, highly analytical marketing professional with the pursuit of MBA at Darden Business School of Administration.

Following business school, I joined a unique startup-like organization under IBM Software Group Strategy, where I worked closely with senior leaders of IBM and its customers to develop and execute go-to-market strategies for IBM’s innovation enablement and cloud computing solutions.This includes creating compelling value propositions, leading several global event marketing and press campaigns and delivering marketing collateral, such as brochures, C-level presentations, and sales training materials.

I’ve found tremendous value in the strong combination of my business and technical training while continuing to advance my career in the high tech field. My earlier technical training had proven to be effective in helping me quickly grasp emerging technologies, communicate to audience of all-levels and backgrounds, and serve as a liaison between business and technical organizations.The business training enables me to identify business opportunities from emerging technology trends, develop, and execute effective marketing plans.

I believe passion, dedication for excellence and hardwork are keys to success.


An energetic, results-driven business professional with 9+ years experience in the high-tech industry, with proven track record of product marketing, public relations, project management, and software development. Successful leadership that combines business and technical experience to lead high-visibility initiatives amongst cross-functional teams. Uniquely positioned to contribute as both a marketing and product management expert with MBA in Marketing and BS in Systems Engineering.

Competencies:Strategic Planning • Product Marketing • Market Research & Analysis • Collateral Development • Leadership & Team Building • Client & Partner Relationship Management • Strong Oral & Written Communication Skills • Technical Project Management • Bilingual in English and Mandarin Chinese

Work experience

Apr 2008Jul 2008

Product Marketing Manager

  • Identified and executed against opportunities to market VMware Workstation through trade shows, internet search & media buys,email campaigns, and product trials.
  • Designed and launched multiple incentive programs to encourage trial usage and feedback of VMware Workstation 6.5 and ACE 2.5 beta offerings. Increased support request filings by 60% and collected 100+ entries to VMware Record and Replay Challenge within first month of launch.
  • Developed collateral including viral video, competitive intelligence information, data sheets, and key messaging documents to uniquely position VMware Workstation and ACE products in the marketplace.
Jul 2006Dec 2007

Marketing Strategy and Communications lead


Marketing Strategy and Communications• Developed go-to-market strategies and implemented marketing and communications tactics to penetrate and grow targeted industries for IBM’s Web 2.0-based collaborative innovation platform; Increased sales by $3M to Fortune 500 telecom companies within 9 months.

o Led multiple public relations campaigns that yielded press coverage in hundreds of media outlets worldwide, including NY Times, Reuters and Wall Street Journalo Built multi-channel market coverage model to penetrate target industries, including IBM’s CIO marketing programs, industry sales channels, and corporate marketing and communicationso Launched worldwide event-marketing campaigns to create awareness and generate demando Produced compelling marketing collateral, including customer presentations, marketing Web sites, brochures, flyers and event collateral

• Created effective marketing messages to target audience

Technical Project Management• Directed team of ~12 engineers to ensure the successful development, testing, and deployment of IBM’s cloud computing prototype within 7 months to support a joint academic initiative between IBM and Google to train future engineers with parallel-computing skills• Co-led the architectural reviews and inter-divisional negotiations to host external “Cloud” workloads on IBM’s Inter-enterprise internet infrastructure• Negotiated the contribution of IBM MapReduce Tools for Eclipse to Apache Hadoop community • Managed organization’s $3M global technical rotation program to promote successful knowledge and deep skills transfer across seven worldwide locations

Leadership Development Rotation with Vice President of IBM Software Group Strategy• Advised in 2008 strategic planning & funding activities of $20M+ budget, and executive communication of new business initiatives.• Evaluated new business partnership opportunities and business models• Represented organization to IBM & customer executives, including CEO’s

Jun 2005Aug 2005

Extreme Blue Business Development Intern


• Developed business plan for Hydra, a product that simplifies the configuration of highly available J2EE solutions deployed on scale-out systems, through reusable assets. Hydra reduces the complexity of high-availability solution delivery by 80% through replacing manual, error-prone steps with automated, asset-based tooling. Additionally, Hydra will generate $1.8 million in cost-savings over 5 years with 200 client engagements.• Handled project management tasks, such as requirements gathering, resource management, and communication to stakeholders

Nov 1999May 2004

Senior Software Engineer

webMethods, Inc.

• Led the design and development of webMethods’ next-generation architecture to provide standards-based, web-service integration with SOAP/XML/XSLT• Designed and developed parts of webMethods Developer, which is an IDE written in Java that customers use to create and execute business integration services on webMethods Integration Server• Led the internationalization efforts on flagship webMethods Developer product

Sep 1998Sep 1999

Software Engineer

CGI, Inc.

• Designed and implemented commercial-off-the-shelf federal financial management product for use by The General Services Administration, Patent and Trademark Office, and the Bureau of Alcohol, Tobacco and Firearms• Initiated, designed, and launched an online knowledge base for product development guidelines

Aug 1997Aug 1998

Jr. Software Engineer


• Developed database conversion strategies and managed real-time data conversions at customer data center, implemented with 0% unexpected downtime• Provided ad-hoc queries and reporting functionalities for customer data center; this optimized data center operators’ ability to troubleshoot digital line subscriber’s network issues with near real-time diagnostic information


Sep 2004May 2006


Participated in Study Abroad Programs:

  • Hong Kong Science and Technology University, Hong Kong, China (Sept-Dec 2005)
  • ESADE, Buenos Aires, Argentina (April 2006)

Member of Business Technology Club, National Association of Women MBA's

Sep 1993May 1997


University of Virginia - School of Engineering & Applied Science

Graduated with Higher Distinction

Member of Tau Beta Pi, Golden Key Honor Society

Sample Marketing Collateral