Work History

Work History

Promotion/Public Service Director

Great Trails Broadcasting Corporation/WING AM

Responsibilities included working with the station’s programming and sales departments to develop, and implement station events, and on-air contests in order to increase visibility and listener market share. Coordinated with outside non-profit agencies to partner and promote their community events and fundraising efforts.

Marketing Specialist

Carlson Marketing Group/E.F. MacDonald Motivation

Responsibilities included planning, content and creative development, and execution of motivational sales campaigns, events and success measurement reportings. Collaborated with account executives, and directors to insure alignment through all program communications. Created campaign reports and multi-projector presentations for sales meetings and executive review.

Apr 1991 - Present

Executive Director

Maddox Marketing Group, Inc.

Maddox Marketing Group, Inc., is a digital marketing and online media agency that concentrates on the integration ofcontent, public relations, social media and search marketing into campaigns that deliver measurable results efficiently and effectively.

  • Responsible for the analysis, development, consensus building, and execution of strategic marketing/public relation plans, and creative platforms for client accounts.
  • Responsible for managing multiple project tactics like online competitive analysis, keyword research, blog implementation, organic optimization, link building and paid search marketing.
  • Responsible for establishing and executing agency business development plan.
  • Responsible for managing staff, outside suppliers and vendors.
  • Responsible for establishing, negotiating and adhering to client budget parameters.
  • Career category experience: Start-up/Early Stage Companies, Manufacturing/Distribution, Entertainment/Communications, Health/Human Services, Specialty Foods/Hospitality, Financial/Professional Services, Economic/Community Development, and Not-For-Profit.


Jun 2010 - Jul 2011


Full Sail University
  • Class Salutatorian, GPA 3.96
  • Selected as the recipient of the Advance Achiever Award by classmates and course directors.
  • Received Course Director Awards for Internet Marketing & Search Engine Optimization, August 2010; Business Storytelling & Brand Development, October 2010; Advanced Internet Marketing & Search Engine Optimization, November 2010; Web Design and Usability, December 2010.


Experienced, marketing professional with valuable business-to-business, and business-to-consumer marketing experience, encompassing strategic planning, research, Internet marketing, concept and creative development, media planning and buying, database /direct-marketing, public relations, sales promotion and business development; with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, business performance for clients.

Professional strengths:

  • In-depth knowledge of Internet marketing and advertising, search engine optimization, content creation, Website design and usability.
  • Working knowledge of Website and campaign analytics for identifying trends and implementing tactics for continuous improvement.
  • Possess excellent verbal and written communication skills.
  • Experienced with Google Ad Words, HTML, cascading style sheets, e-mail marketing and database management tools.
  • Ability to teach and explain the use of tools to internal and external customers.
  • Goal-oriented and ability to handle multiple tasks.
  • Attention to detail and ability to achieve set targets within deadlines.
  • Extensive knowledge and experience working in Adobe Creative Suite 5.5 (Photoshop, Illustrator, InDesign, Fireworks, Dreamweaver), iMovie, Keynote, PowerPoint, Microsoft Word, as well as online client and project management applications including Basecamp, Highrise, and PRNewswire.

Community Service

  • Member, Greater Akron Chamber of Commerce
  • Member Akron Area YMCA Triathlon Committee
  • Member Akron Area YMCA 75th Anniversary Committee
  • Chairman, Inventors Hall of Fame Induction Ceremony & Dinner
  • Chairman, Public & Media Relations, First Night Akron
  • Mayor’s Committee, Opening Day Ceremonies, Canal Park, Akron, Ohio
  • Board Member Akron Symphony Orchestra, Marketing Committee
  • Board Member Victim Assistance Program, Marketing and 25th Anniversary Committee
  • Winner of “Name the Baseball Team” contest for Akron Aeros, Cleveland Indians AA Minor League Team