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Professional Experience

Dec 2016Present

Interim VP HR and Chief Strategist

Besedo, Stockholm

Main responsibilities & Key achievements:

Interim VP HR: 

  • Formulated the strategy for HR, starting with transforming HR to be data-driven (people analytics), utilising recruitment marketing tactics and implementing the role of HRBP in the Delivery division 
  • Updated the bonus system for agents within the Delivery to support the  division's objectives
  • Formulated and implemented a career ladder for agents within the Delivery to secure higher retention 
  • Created buy-in with the management team to allocate budget for the formulation of our employee value proposition. Project leader for the Employer branding project
  • Overall responsible for piloting the new on-boarding process, with focus on the content and experience as well as  automation

Performance enablement: 

  • Formulate a process for Driving change deliberately towards our strategic goals, from strategy formulation to execution. Process is implemented in all divisions and centers. Guest speaker on "Objectives and Key Results" for
  • Design and facilitate workshops for management team and divisional strategy planning
  • Updated the process for performance appraisals

Business development: 

  • Conduct primary and secondary research investigations to evaluate the potential of the Sharing Economy sector as driver of growth
  • Translate findings and analyses into a framework to facilitate decision making on how and where to enter this market
  • Provide the sales team with contacts within Sharing economy. Solution designer for all sharing economy related prospects
  • Collaborate with R&D teams to ensure that product development is consistent with market insights


  • Project leader for our new "Corporate brand platform" following the merger with the company ioSquare. Brand purpose, promise, values, foundations and new visual identity. 
  • Project leader for the post-merger integration


Dec 2015Dec 2016

Chief Product Officer/Transformation manager

Besedo, Stockholm

Main responsibilities & Key achievements: 

  • Following a re-organization, responsible to build the Innovation & Development division (talent attraction and recruitment)  with a strong product team as well as growing the development team 
  • Qualitative analysis of the competition, leading to identify the most critical risk: lack of in-house competences in term of deep learning, semantic analysis, highly accurate automation. This led to Besedo acquiring the French tech company ioSquare. 
  • Grew and stabilised the Stockholm dev team and built a dev team in Romania 
  • Implemented agile product management process with emphasis on discovery, user testing and feedback loop
  • Defining and iterating on our go-to-market and pricing
  • Oversaw the marketing launch plan for new SaaS product (Implio): product name and logo, website, persona research, tonality and messaging, event planning and execution, content building
  • First release of our SaaS product and on-boarding of our first clients: over 10 millions jobs going through Implio

 Daily collaboration with HRBP for recruitment tactics, employees development and critical capabilities fulfilment. 

December 2015June 2016

Interim Account Manager

Besedo, Stockholm

Main achievements & Key achievements:

  • Responsible for the revenue, retention and gross margin for our largest account (Yearly revenue: 6 million euros)
  • Developing relationship with the client focusing on their success
  • Contract re-negotiation: secured contract and revenue for 2 additional years
  • Up-sales: sold an additional service 
June 2014December 2015

Chief Operating Officer

Besedo, Stockholm

Main responsibilities & Key achievements:

  • Overall responsible for Besedo global operations. The operational workforce, close to 500 employees, is distributed in 5 centres, and 25+ clients
  • Set-up and implemented the "Operational Effectiveness Program", a change program leading to an increased efficiency with 30% globally and resulting in an increase of 4.2% in gross margin
  • Set-up a team to develop and improve in-house tools to increase efficiency and quality of the manual workforce (QA tool, Besedo Assisting Reviewing Tool, post-moderation tool...)
  • Coached the ops leaders for improved behaviours and results 
  • Improved the recruitment process in collaboration with HR, taking a data informed approach, utilising tests such as Cubiks and competence-based interview
  • Improved global service fulfillments KPIs from 76% to 84%

Close support to the CEO throughout Besedo's reorganisation to support a shift from services to a product focus. Beta-tested an organisational management kit with

October 2013June 2014

Resource Manager (Tactical Resource and Cost Planning)

Ericsson, Kista

Main responsibilities & Key achievements: 

  • Setting and implementing tactical headcount plans for Ericsson's global service delivery workforce (80 000 employees) to reach financial and related operational targets
  • Drive right mix between local and global delivery according to strategic program (50% offshoring program)
  • Analyse the business situation and translate into resource and competence need
  • Drive the critical capabilities project in collaboration with HR and domain experts (HR Workforce Planning)
January 2012September 2013

Global Operations Manager

Besedo, Stockholm

Main responsibilities & Key achievements: 

  • Lead, coach and develop the Service Delivery organisation: local Operations managers, Workforce Optimisation manager, Quality manager and Implementation manager 
  • Monitor and follow-up operational & financial KPIs and drive short term improvement plans when necessary as well as process improvement to reach agreed targets
  • Meet prospects and conduct discussions providing operational and industry expertise

  • Design of accurately scoped offers to solve prospects' problems and generate profitable business
  • Designed monthly client reports to emphasis the performance of our delivery and offer consultative advices to clients 

Education & Professional development


Recent continuous professional development

  • Employer branding, Universum 2018
  • Conflict transformation, 2018
  • Recruitment Marketing, Universum, 2017
  • Psychology at work, 2016
  • Strategic management certification, 2016
  • Inbound marketing certification, 2016
  • One week Product management course, 2016
  • Agile project management course, 2015
  • Transformation management training with Ericsson (handling objections, change management, create buy-in, feedbacks and coaching, negotiating), 2014
  • Brainstudio course with Ericsson (mind maps, memorisation techniques, goals settings, positive thinking, fast reading to gain efficiency in the work environment), 2014

Bachelor degree in Science and Technique of Physical and Sports Activities - Mention Education (PE Teacher) + 1 specialised year at IUFM (Academic institute for Teacher Training)

University Claude Bernard, Lyon 1