Representative Graduate Trainee
Representative Graduate Trainee)-Greece Brand Marketing Management � Full accountability of the development and execution of the strategic-, operative-and financial brand marketing plans(Egypt & Germany). � Supervised agencies' performance and management regarding annual negotiations, conceptualization of brand campaigns(ATL/BTL), media planning, innovative packaging development. � Managed and accountable for an annual brand support expenditure budget of +40m in Germany. � Built strong brands through innovative marketing strategies in established end-markets. I.e. boosted company sales by transferring Pall Mall into the 2nd largest German brand(previous 5th) through: Introducing a well defined brand strategy based on solid research(i.e. AC Nielsen, GCS), Creating and implementing a new modernized ATL/BTL campaign(increased brand/ad awareness significantly), Developing and launching innovative new products(i.e. Stix Tabak, Quix). � Identified approx. 15m unforeseen annual savings through SKU rationalization, migration and product cost efficiency by driving BAT's International Fine Cut Portfolio Strategy,. � Prepared the Market entry strategies for Kent and Lucky Strike in Algeria, Morocco and Tunis. Team Leadership/Entrepreneurship � Successfully hired, developed, inspired and led local marketing teams of brand-, marketing research-and consumer dialogue managers ensuring robust talent pipelines of FMCG start-ups in Egypt and Turkey. � Successfully prepared and launched brands in new-entry markets with new local teams leading to secured commendable market share and revenues within the first two years of launch. � Established efficient Horeca distribution channel from scratch in the main cities in Egypt and Turkey.