Jeanne Doesburg

Work History

Work History
2013 - Present

Deputy CEO

DEUTSCHE SCHULE IZMIR
Voluntary Deputy CEO of the Board, Turkey Marketing, Communications & PR The German School Association's Board manages all the financial, economic and legal business, as well as personnel and marketing matters of this non-profit private German Embassy School to ensure long-term financial health and future student sustainability. By holding the Marketing chair, my main contributions are within strategic planning, sponsorship, Content Management System(WordPress), PR, media, PQM and lately I took over all human resources responsibilities.
2012 - 2015

Project Manager, Turkey

DEUTSCHE SCHULE IZMIR
CONSTRUCTION MANAGEMENT of own property investment Project Manager, Turkey Developed and managed own residential construction investment in Cesme, Turkey Management of the entire construction process incl. evaluating and selecting location, arranging financial measures, selecting and managing architect, builder, sub-contractors and suppliers, agreeing on designs, monitoring process, coordinating various inspections, selecting material etc.
2009 - 2012

Owner

DEUTSCHE SCHULE IZMIR
ESPRESSION by LAVAZZA Franchise Owner, Germany Acquired and launched the first Coffee Franchise of Espression by Lavazza in Germany. Execution of all daily operations of launching and running an own business, incl. managing all the financials and workforce, preparing payroll and work schedules, staff recruitment and training, ordering supplies, maintaining the quality and service standards, effective direct communication with franchisor, consumers, employees and suppliers, creating local media activities, introducing consumer loyalty programs, reducing running costs etc.
1998 - 2009

Brand Manager

BRITISH AMERICAN TOBACCO plc
2005-2009 Group Brand Manager VFM & Licensed Brands(Expat)-Germany (Total number of staff: 16/direct: 4
2003 - 2005

Head of Consumer

Consumer Dialogue BRITISH AMERICAN TOBACCO plc
Head of (Expat)-Turkey (Total number of staff: 56/direct: 2 Senior Trade Managers).
2001 - 2003

Head of Brands

CD BRITISH AMERICAN TOBACCO plc
Head of Brands N. Africa(Expat)-Egypt (Total number of staff: 20/direct:, 1 MR&I-, 1 Manager)
2000 - 2001

Brand Manager

CD BRITISH AMERICAN TOBACCO plc
Brand Manager Premium Fine Cut-France
1999 - 2000

Marketing Development Project Manager

CD BRITISH AMERICAN TOBACCO plc
Marketing Development Project Manager-UK(HQ)
1998 - 1999

Executive Lucky Strike

CD
Brand Executive Lucky Strike-Greece
1998 - 1998

Representative Graduate Trainee

TM&D
Representative Graduate Trainee)-Greece Brand Marketing Management � Full accountability of the development and execution of the strategic-, operative-and financial brand marketing plans(Egypt & Germany). � Supervised agencies' performance and management regarding annual negotiations, conceptualization of brand campaigns(ATL/BTL), media planning, innovative packaging development. � Managed and accountable for an annual brand support expenditure budget of +40m in Germany. � Built strong brands through innovative marketing strategies in established end-markets. I.e. boosted company sales by transferring Pall Mall into the 2nd largest German brand(previous 5th) through: Introducing a well defined brand strategy based on solid research(i.e. AC Nielsen, GCS), Creating and implementing a new modernized ATL/BTL campaign(increased brand/ad awareness significantly), Developing and launching innovative new products(i.e. Stix Tabak, Quix). � Identified approx. 15m unforeseen annual savings through SKU rationalization, migration and product cost efficiency by driving BAT's International Fine Cut Portfolio Strategy,. � Prepared the Market entry strategies for Kent and Lucky Strike in Algeria, Morocco and Tunis. Team Leadership/Entrepreneurship � Successfully hired, developed, inspired and led local marketing teams of brand-, marketing research-and consumer dialogue managers ensuring robust talent pipelines of FMCG start-ups in Egypt and Turkey. � Successfully prepared and launched brands in new-entry markets with new local teams leading to secured commendable market share and revenues within the first two years of launch. � Established efficient Horeca distribution channel from scratch in the main cities in Egypt and Turkey.

Education

Education

B.B.A

European University