Jean Marchal

Jean Marchal

Work experience

Work experience
Mar 2010 - Sep 2010

Marketing project manager


Within the Digital Signage market :

  • Management of company’s website: structure, online catalog, news, media content
  • Implementation of Google Adwords campaigns and organic referencing optimization
  • Rise in on-line traffic of 200% and in incoming client calls of 100%
  • Relationships with foreign suppliers: after-sales, technical issues, order follow-up, specific requests
  • Support to paper catalog design (technical specifications, prices, media content) and product database optimization
  • Implementation of marketing tools: market study, technology watch, sales brochures, product sheets, press relations
Jun 2008 - Jun 2009

Network development analyst

Volkswagen France Group

Within Development, Strategy and Network Operations Division:

  • Studies among car dealers networks: architectural standards, strategy, sales efficiency, financial performance, customer satisfaction index
  • Design and implementation of car dealer performance analysis tools
  • Design, development, and deployment of a database with the purpose of canvassing new car dealers: efficiency reporting and market information
  • Data gathering about the five brands dealers networks (Volkswagen, Skoda, Audi, SEAT, Volkswagen Utility vehicles) and reporting to the French board and the German mother company
  • Budget planning of network corporate signage maintenance
Jun 2006 - Jan 2007

Marketing assistant

  • Business development of backup hardware
  • Sales feedback analysis and design of sales tools: phoning script, website, database, mailing and e-mailing campaigns, sales brochures
Jul 2005 - Sep 2006

Study agent, Sales representative

Chamber of commerce and industry
  • Study of the retail shops network structure within Nancy's area
  • Business development of the advertising website "", sponsored by the chamber of commerce



Sep 2007 - Dec 2010


BEM Management School
  • global education in business, including coporate finance, strategy, and strategic marketing planning
  • specialized in Business Intelligence, with a focus on IT
Sep 2009 - Dec 2010

Exchange semester

Yonsei University GSIS
  • Global Marketing
  • Global IT Management
  • Global Organization and Leadership
  • International Money and Finance
  • Managerial accouting
Sep 2004 - Jun 2007


ICN Business School
  • specialized in communication
  • this bachelor brought me a strong interest in sales and marketing
Jul 2004


Lycee Jeanne d'Arc (High School)



Jan 2009 - Jan 2011


Mar 2008 - Mar 2010