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Work experience

Mar 2010Sep 2010

Marketing project manager

Triomédia

Within the Digital Signage market :

  • Management of company’s website: structure, online catalog, news, media content
  • Implementation of Google Adwords campaigns and organic referencing optimization
  • Rise in on-line traffic of 200% and in incoming client calls of 100%
  • Relationships with foreign suppliers: after-sales, technical issues, order follow-up, specific requests
  • Support to paper catalog design (technical specifications, prices, media content) and product database optimization
  • Implementation of marketing tools: market study, technology watch, sales brochures, product sheets, press relations
Jun 2008Jun 2009

Network development analyst

Volkswagen France Group

Within Development, Strategy and Network Operations Division:

  • Studies among car dealers networks: architectural standards, strategy, sales efficiency, financial performance, customer satisfaction index
  • Design and implementation of car dealer performance analysis tools
  • Design, development, and deployment of a database with the purpose of canvassing new car dealers: efficiency reporting and market information
  • Data gathering about the five brands dealers networks (Volkswagen, Skoda, Audi, SEAT, Volkswagen Utility vehicles) and reporting to the French board and the German mother company
  • Budget planning of network corporate signage maintenance
Jun 2006Jan 2007

Marketing assistant

DB6
  • Business development of backup hardware
  • Sales feedback analysis and design of sales tools: phoning script, website, database, mailing and e-mailing campaigns, sales brochures
Jul 2005Sep 2006

Study agent, Sales representative

Chamber of commerce and industry
  • Study of the retail shops network structure within Nancy's area
  • Business development of the advertising website "www.achatnancy.com", sponsored by the chamber of commerce

Languages

Education

Sep 2007Dec 2010

Master

BEM Management School
  • global education in business, including coporate finance, strategy, and strategic marketing planning
  • specialized in Business Intelligence, with a focus on IT
Sep 2009Dec 2010

Exchange semester

Yonsei University GSIS
  • Global Marketing
  • Global IT Management
  • Global Organization and Leadership
  • International Money and Finance
  • Managerial accouting
Sep 2004Jun 2007

Bachelor

ICN Business School
  • specialized in communication
  • this bachelor brought me a strong interest in sales and marketing
Jul 2004

Baccalaureat

Lycee Jeanne d'Arc (High School)

Global Management Challenge 2008

Tactical marketing

Student jobs

Informatics

Certifications

Jan 2009Jan 2011

TOEFL iBT

ETS
Mar 2008Mar 2010

TOEIC

ETS

Objective

Reach strategic positions thanks to marketing expertise and global polyvalence.

The ideal experience would be within an international and industrial company, in strategic marketing.

Interest

Sport : fitness since 2002, badminton, motorcycle

Culture : cinema, technology, photography, travels

Music: bass guitar, electric and acoustic guitar (guitarist in an amateur band)

Strategic marketing

  • Experience in conducting market studies
  • Using of technology watch tools 
  • Ability to establish market segmentations
  • Experience in competitive analysis
  • Business Intelligence attitude
  • Deep understanding of marketing-mix

Summary

Marketing specialist/analyst, 2 years of experience in both strategic and tactical marketing. Educationnal background including finance and strong knowledge of IT management.

Personnal information

Date and place of birth : November 30th 1986, Nancy, France

Nationality : French

Car and motorcycle driver’s licence