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Jean Paul Hanna

Senior eCommerce Consultant, Entrepreneur, Technologist


Entrepreneurial, technologist and digital marketer with 15+ years of roll-up-your sleeves experience; resulting in a keen capability of anticipating clients’ needs, functions and directions. Solid expertise in project management and implementing enterprise-level digital commerce systems. Brings both an innate and acquired aesthetic sense; an avid eye for what will draw traffic, sell merchandise and inspire emotional connection. Sharp technological vision and business acumen used to construct strategies and solutions supported by cost-effective, high-performance applications. 

Core Competencies

  • Client Needs Analysis
  • Team Building & Management
  • Digital Marketing Strategy & Implementation
  • Business Intelligence & Big Data Analytics
  • Workflow Design & Automation
  • Inventory Management & Forecasting
  • Order Fulfillment & Logistics
  • Communication & Visual Skills
  • Systems Integration & Administration
  • Magento Solution Specialist
  • Responsive Design
  • UX Design
  • Data Modeling
  • Agile Methodology
  • Proficient in SQL, PHP, .net, VBA, XML,
    XSL, CSS, HTML, Javascript, Ajax
  • Rapid Prototyping & Programming
  • SMART Requirement Gathering

Work experience


Chief Technologist & Principal  - Multichannel retailer of health care products
  • Designed and implemented, from end-to-end, an eCommerce solution based on the Magento platform.
  • Formulated and applied a digital marketing strategy to grow the business to the $7M mark.
  • Optimized marketing cost to reach 8% cost/sale.
  • Decreased shipping cost by 20%.
  • Deployed a multichannel solution to sell on Amazon and Ebay increasing sales by 25%.
  • Redesigned the site to be responsive and increase conversion rate, resulting in a jump from 4% to 6.5%.
  • Migrated the site from Magento Community Edition to Enterprise.

Director of Product Management

Redvision Systems, Inc - National real property data solution provider 
  • Spearheaded the integration and transition team to merge two enterprise workflow systems.
  • Communicated with management and collected requirements in order improve workflow and processes.
  • Led the New York development team.

Chief Technology Officer

Real Property Technologies - Real property data solution provider 
  • Engineered and built an enterprise and workflow system that was responsible for growing the business into a $40M company resulting in a successful acquisition by Redvision Systems, Inc.
  • Created automation that reduced cost and increased margins by 10%.
  • Recruited and lead a team of 14 engineers, designers, QA and system analysts.
  • Designed and implemented a real estate tax collection PCI compliant system; collecting over $300M in payments per year.

President & Founder

The Dot Com Factory - Web design, development and marketing agency  
  • Developed The Dot Com Factory's corporate identity; enhancing the ability to compete in the marketplace with strong brand identity and awareness.
  • Built a portfolio of 100+ satisfied customers.
  • Attracted a diverse client base including manufacture's, real estate, travel, photography, ISPs and eCommerce companies.



Bachelor of Science in Marketing & Computer Information Systems

Baruch College


Feb 2009

Certified Scrum Product  Owner