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Summary

Highly creative and experienced business professional, I add value through a comprehensive knowledge of small business operations including: Web Design, eCommerce, SEO, Marketing, Finance & Accounting, Customer Service, Inventory Management, Operational Organization, Public Relations, Social Media/Communications, and Graphic Design.  Self-directed and Customer focused.

Work experience

Jan 2013Present

Web Design, Digital Marketing & Photography

Web Brand Genie

Design and develop internet branding strategies for business owners. Researched industry, competition, and business goals to ensure usability and business success.

  • Website Design and Development using Wordpress and Big Commerce.
  • Utilized SEO best practices and Content Strategy to promote Google page rank. 
  • Designed and developed effective Lead Generation Email Marketing Campaigns building brand awareness and increasing sales to both new and existing customers. 
  • Produced custom Graphic Banners, Posters, Brochures, and marketing Postcards. 
  • Product and professional digital photographer for both businesses and individuals.
Sep 2006Jan 2014

eCommerce Design, Marketing, Brand Manager

All Moms Go To Heaven

In the fall of 2006 I launched All Moms Go To Heaven.com, an online retail eCommerce store that provided a one-stop shop for gifts and nominations for moms who deserve a little appreciation and recognition. I intended to fill a niche that has been overlooked and to create a symbol that is recognized worldwide as the brand that honors all moms, each and every day.

  • Directed the launch and of a new brand and an eCommerce site using Big Commerce eCommerce software, and Amazon.com Merchant Store, Google shopping
  • Designed new gift product  collection, sourced manufacturing vendors
  • Championed eCommerce site marketing initiatives to garner new traffic, grow sales and increase conversions through SEO, email marketing, landing pages, site merchandising, and online distribution channels
  • Developed digital marketing campaigns via SEO, newsletter, Blog, and Social Media 
  • Served as a highly cross-functional leader across internal and external groups to ensure the successful execution of all e-commerce related projects including managing product launch calendar, pricing new products, order management, managing promotions, overseeing returns and writing new copy and content for blog and website updates
  • Managed all aspects of online and eCommerce site-specific promotional campaigns including customer service management, monitoring performance analytics, maintaining inventory levels and creating new web collateral including emails, landing pages, photography, press releases, Blog posts, and copy
  • Responsible for managing P&L, sales forecasting and creating budgetary guidelines to ensure the success and payback of all strategic marketing and sales initiatives 
  • Initiated and formed strong strategic relationships with key Media contacts leading to the featured articles both online and in print publications
  • Designed brochures, catalogs, and branding collateral
  • Managed all aspects as a Trade Show exhibitor at the Atlanta Apparel Mart
Jan 2008Jan 2010

Sharepoint Developer/International Trade

Solutia Inc.

Long Term contractor position assisting International Trade Department Managers for a major international specialty chemical company.

  • Initiated solution to address the US Customs new Importer Security Filing/10+2 ruling by building SharePoint Database Website for Import supply chain documentation and reporting, used internationally both internally and externally.
  • Maintain Ocean Freight Route Rates and Ocean Freight Contact Database for international use both internally and externally.
  • Authored training manuals for the Import Manager position/data specialist position, and Import SharePoint website used internationally by Solutia CSR’s.
  • Provided Administrative Assistance to 5 International Trade Managers.
Jan 2000Apr 2006

Interior Designer

Jean Johnson Designs

Interior Design enhancing home interiors, selling design services and creative solutions. Featured in St. Louis Homes and Lifestyle Magazine for high-end Faux Finish designs.

  • Provided Interior Design services to homeowners in the exclusive neighborhoods in St. Louis, Chesterfield, and Wildwood. Services included Interior Makeovers, simple redecorating, kitchen renovations, and high-end Faux Finish design and application.
Jun 1993Dec 1996

Accounts Payable Manager

Scott Properties

Accounts Payable Manager for a diversified business group.

Mar 1989Jun 1993

Customer Service Rep

Weissman's Designs for Dance

Customer Service Specialist for a leading international manufacturer. Trained new customer service employees.

Education

Jan 2008Present

Web Design, Adobe CC, Photography

ONLINE TRAINING

Continuing Education Online
Lynda.com
CreativeLive.com
CodeAcadedmy.com
HubSpot Academy

20042004

Master Faux Finish Artist

Faux Finish Institute of Denver
Jan 1988Jan 1989

Computer Programming Certificate

Control Data Institute

AWARDS & RECOGNITION

Creative Awards & Recognition - All Moms Go To Heaven Startup

Interior Design Recognition

  • Print Media - St. Louis Homes & Lifestyle Magazine - Interior Design Feature - June 2005

Skills

Wordpress Web Design
eCommerce
HTML, CSS, PHP
SEO
Photoshop
Digital Marketing
Photography
Microsoft Excel
Google Analytics
Project Management
Email Marketing
GRAPHIC DESIGN

Portfolio