Highly creative and experienced business professional, I add value through a comprehensive knowledge of small business operations including: Web Design, eCommerce, SEO, Marketing, Finance & Accounting, Customer Service, Inventory Management, Operational Organization, Public Relations, Social Media/Communications, and Graphic Design.  Self-directed and Customer focused.

Work experience

Work experience
Jan 2013 - Present

Web Design, Digital Marketing & Photography

Web Brand Genie

Design and develop internet branding strategies for business owners. Researched industry, competition, and business goals to ensure usability and business success.

  • Website Design and Development using Wordpress and Big Commerce.
  • Utilized SEO best practices and Content Strategy to promote Google page rank. 
  • Designed and developed effective Lead Generation Email Marketing Campaigns building brand awareness and increasing sales to both new and existing customers. 
  • Produced custom Graphic Banners, Posters, Brochures, and marketing Postcards. 
  • Product and professional digital photographer for both businesses and individuals.
Sep 2006 - Jan 2014

eCommerce Design, Marketing, Brand Manager

All Moms Go To Heaven

In the fall of 2006 I launched All Moms Go To, an online retail eCommerce store that provided a one-stop shop for gifts and nominations for moms who deserve a little appreciation and recognition. I intended to fill a niche that has been overlooked and to create a symbol that is recognized worldwide as the brand that honors all moms, each and every day.

  • Directed the launch and of a new brand and an eCommerce site using Big Commerce eCommerce software, and Merchant Store, Google shopping
  • Designed new gift product  collection, sourced manufacturing vendors
  • Championed eCommerce site marketing initiatives to garner new traffic, grow sales and increase conversions through SEO, email marketing, landing pages, site merchandising, and online distribution channels
  • Developed digital marketing campaigns via SEO, newsletter, Blog, and Social Media 
  • Served as a highly cross-functional leader across internal and external groups to ensure the successful execution of all e-commerce related projects including managing product launch calendar, pricing new products, order management, managing promotions, overseeing returns and writing new copy and content for blog and website updates
  • Managed all aspects of online and eCommerce site-specific promotional campaigns including customer service management, monitoring performance analytics, maintaining inventory levels and creating new web collateral including emails, landing pages, photography, press releases, Blog posts, and copy
  • Responsible for managing P&L, sales forecasting and creating budgetary guidelines to ensure the success and payback of all strategic marketing and sales initiatives 
  • Initiated and formed strong strategic relationships with key Media contacts leading to the featured articles both online and in print publications
  • Designed brochures, catalogs, and branding collateral
  • Managed all aspects as a Trade Show exhibitor at the Atlanta Apparel Mart
Jan 2008 - Jan 2010

Sharepoint Developer/International Trade

Solutia Inc.

Long Term contractor position assisting International Trade Department Managers for a major international specialty chemical company.

  • Initiated solution to address the US Customs new Importer Security Filing/10+2 ruling by building SharePoint Database Website for Import supply chain documentation and reporting, used internationally both internally and externally.
  • Maintain Ocean Freight Route Rates and Ocean Freight Contact Database for international use both internally and externally.
  • Authored training manuals for the Import Manager position/data specialist position, and Import SharePoint website used internationally by Solutia CSR’s.
  • Provided Administrative Assistance to 5 International Trade Managers.
Jan 2000 - Apr 2006

Interior Designer

Jean Johnson Designs

Interior Design enhancing home interiors, selling design services and creative solutions. Featured in St. Louis Homes and Lifestyle Magazine for high-end Faux Finish designs.

  • Provided Interior Design services to homeowners in the exclusive neighborhoods in St. Louis, Chesterfield, and Wildwood. Services included Interior Makeovers, simple redecorating, kitchen renovations, and high-end Faux Finish design and application.
Jun 1993 - Dec 1996

Accounts Payable Manager

Scott Properties

Accounts Payable Manager for a diversified business group.

Mar 1989 - Jun 1993

Customer Service Rep

Weissman's Designs for Dance

Customer Service Specialist for a leading international manufacturer. Trained new customer service employees.


Jan 2008 - Present

Web Design, Adobe CC, Photography


Continuing Education Online
HubSpot Academy

2004 - 2004

Master Faux Finish Artist

Faux Finish Institute of Denver
Jan 1988 - Jan 1989

Computer Programming Certificate

Control Data Institute


Creative Awards & Recognition - All Moms Go To Heaven Startup

Interior Design Recognition

  • Print Media - St. Louis Homes & Lifestyle Magazine - Interior Design Feature - June 2005



Wordpress Web Design





Digital Marketing


Microsoft Excel

Google Analytics

Project Management

Email Marketing