Jean Johnson

Design and develop internet branding strategies for business owners. Researched industry, competition, and business goals to ensure usability and business success.

• Website Design and Development using Wordpress and Big Commerce.

• Utilized SEO best practices and Content Strategy to promote Google page rank. 

• Designed and developed effective Lead Generation Email Marketing Campaigns building brand awareness and increasing sales to both new and existing customers. 

• Produced custom Graphic Banners, Posters, Brochures, and marketing Postcards. 

• Product and professional digital photographer for both businesses and individuals.

In the fall of 2006 I launched All Moms Go To Heaven.com, an online retail eCommerce store that provided a one-stop shop for gifts and nominations for moms who deserve a little appreciation and recognition. I intended to fill a niche that has been overlooked and to create a symbol that is recognized worldwide as the brand that honors all moms, each and every day.

• Directed the launch and of a new brand and an eCommerce site using Big Commerce eCommerce software, and Amazon.com Merchant Store, Google shopping

• Designed new gift product  collection, sourced manufacturing vendors

• Championed eCommerce site marketing initiatives to garner new traffic, grow sales and increase conversions through SEO, email marketing, landing pages, site merchandising, and online distribution channels

• Developed digital marketing campaigns via SEO, newsletter, Blog, and Social Media 

• Served as a highly cross-functional leader across internal and external groups to ensure the successful execution of all e-commerce related projects including managing product launch calendar, pricing new products, order management, managing promotions, overseeing returns and writing new copy and content for blog and website updates

• Managed all aspects of online and eCommerce site-specific promotional campaigns including customer service management, monitoring performance analytics, maintaining inventory levels and creating new web collateral including emails, landing pages, photography, press releases, Blog posts, and copy

• Responsible for managing P&L, sales forecasting and creating budgetary guidelines to ensure the success and payback of all strategic marketing and sales initiatives 

• Initiated and formed strong strategic relationships with key Media contacts leading to the featured articles both online and in print publications

• Designed brochures, catalogs, and branding collateral

• Managed all aspects as a Trade Show exhibitor at the Atlanta Apparel Mart

Long Term contractor position assisting International Trade Department Managers for a major international specialty chemical company.

• Initiated solution to address the US Customs new Importer Security Filing/10+2 ruling by building SharePoint Database Website for Import supply chain documentation and reporting, used internationally both internally and externally.

• Maintain Ocean Freight Route Rates and Ocean Freight Contact Database for international use both internally and externally.

• Authored training manuals for the Import Manager position/data specialist position, and Import SharePoint website used internationally by Solutia CSR’s.

• Provided Administrative Assistance to 5 International Trade Managers.

Interior Design enhancing home interiors, selling design services and creative solutions. Featured in St. Louis Homes and Lifestyle Magazine for high-end Faux Finish designs.

• Provided Interior Design services to homeowners in the exclusive neighborhoods in St. Louis, Chesterfield, and Wildwood. Services included Interior Makeovers, simple redecorating, kitchen renovations, and high-end Faux Finish design and application.

Accounts Payable Manager for a diversified business group.

Customer Service Specialist for a leading international manufacturer. Trained new customer service employees.