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Work experience

Oct 2005Present

Senior Account Executive

J&L Enterprises

Responsible for increasing sales and revenue.Direct product/sales team with the achievement of maximum profitability and growth insuring company vision and goals are met. Establish territory plans and strategies to expand the product/customer base in the U.S. market.Ensure all RFQs and RFPs are completed as requested for current and new clients.Maintain continual contact with all clients in the market area to ensure high levels of satisfaction and develop future opportunities.Worked with Federal, State & local agencies and commercial entities on water, environmental and agricultural projects.


  • Increased company market share in the U.S. market by 32%
  • Increased profit margins over 200% by implementing a value added consultative sales process (Up selling and crossing to existing and new clients)
  • Built and maintained additional revenue streams increasing client base 46%
  • Grew individual business 75% over a 3-year timeframe during an economic downturn
  • Met and/or exceeded sales goals each year on both revenue and profitability
Mar 2002Nov 2005

Sales Engineer

Tilcon Connecticut Inc.

Established and maintained relationships with current and new clients.Negotiated, reviewed and executed contracts ensuring consistent high level customer satisfaction. Generated and managed products within the assigned geographic territory demonstrating a solid value to customers, suppliers and investors resulting in profitable growth.  Consultative concrete sales with average project ranging from $10 million to $100 million.Worked with Federal, State & local agencies on infrastructure, commercial, nuclear, maritime and environmental projects.

Feb 2001Mar 2002

MIT/Production Manager

The Quikrete Companies

Supervised production employees in Connecticut manufacturing facility enforcing quality standards, maintaining safety protocol, controlling inventory levels and stock status reporting, as well as inner company transfers of material.Responsible for all staffing decisions for a 25 person team.




Attained my MBA with an emphasis in Business Management.Researched business topics used in publishable works by professors, i.e. Labor Relations, Economic Feasibility Studies, Statistical Analysis and Literature Reviews.Taught undergraduate statistics classes.Active member in investment society & sportsman’s club.



University of Southern Colorado


Strategic Planning
Personnel Development
Market Research
Continuous Process Improvement
Training (Product & Personnel)
Product Marketing
Product Management
Business Development

John D. Robeda: An Introduction

Conquering Obstacles

White Papers

Professional Development Courses

NRMCA Sales Courses, NRMCA Product Design Courses, Blue Ocean Strategy Introductory Course, Capitalizing on Social Media & The Art of Promoting Synergy in Product Management, Creating a Successful CRM Program, Creating Agility in the 21st Century Organization.

Areas of Prowess (Keywords)

Strategic & Tactical Planning, Product Management, Product Life Cycle Management, Market Segmentation & Penetration, SWOT Analysis, Project Management, Brand Awareness, Market Evaluation, Product Placement, Product Pricing, Competitive Analysis, Data Analysis, Business Development, Account Management, Sales, Continuous Process Improvement, Kaizen, Product & Personnel Training, Revenue Growth,Public Relations, International Business.

Delivering Results (Summary)

Sales Strategist | Key Account Growth and Acquisition Specialist | Consultative Sales Professional | with extensive experience growing revenue and improving profitability by aggressively expanding the customer base through prospecting, cold calling, referral networks, penetrating new and emerging markets, growing existing critical accounts, and driving prospects through the sales process.I am a consummate sales professional who is results-oriented and attacks the sales role from both a strategic and tactical position. I specialize in developing and executing sales plans that identify, target and grow critical accounts, producing a greater ROI for the organization.My skills are a result of developing and nurturing high-level contacts. My relationship-building is well documented and evident through my ability to connect and close sales at every level using a top down, and bottom up sales strategy.As an astute negotiator in complex accounts and highly competitive environments, I produce win-win contracts for all parties. While applying exceptional problem solving skills, I think outside the box to effectively overcome objections and close more sales. As a team player I continue to develop strong internal working relationships with all departments within an organization including sales, marketing, customer service, technical support, product development, operations, manufacturing, and finance. These relationships have earned me the title of the go-to person for achieving results where others have failed.To find out how I can help your company drive revenue and profitability, please contact me at [email protected] your success,John D. Robeda




Key Account Growth and Acquisition, Sales Strategies, Pricing Strategies, Revenue Generation, Consultative Selling, Cross Selling & Upselling, Strategic & Tactical Sales Planning, Driving Customer/Client Loyalty, Sales Analysis, Business Development, Account Management, Sales, Continuous Process Improvement, Product & Personnel Training, Revenue Growth, International Business, Product Management. Water, Watewater, Environmental, Aggregates, Agriculture, Industrial Goods, Capital Goods & Commercial Goods.

My Strengths Finder 2.0

Learner-drawn to the process of gaining knowledge and skills.

Achiever-have a great deal of stamina and work hard.Take great satisfaction from being busy and productive.

Responsibility-take ownership of what they say they will do.Committed to stable values such as honesty and loyalty.

Command-set out to be the very best and take control of situations and make decisions.

Focus-can take direction, follow through and make the corrections necessary to stay on track.Prioritize, then act.

What Makes Me Tick (Interests)

Professional Interests:

Strategic & Tactical Planning, Product Management, Product Life Cycle Management, Market Segmentation & Penetration, SWOT Analysis, Project Management, Brand Awareness, Market Evaluation, Product Placement, Product Pricing, Competitive Analysis, Data Analysis, Business Development, Account Management, Sales, Continuous Process Improvement, Kaizen, Product & Personnel Training, Revenue Growth, Public Relations, International Business.

Personal Interests:

Product and Process Improvement, Product Management, International Business, World Travel, Reading, Martial Arts, Hiking, Sailing, Continuous Learning, Architecture, Building and Construction, the Ocean, deep sea fishing, Ancient Maps, Alternative Energy, Museums, Exploration.

Volunteer Work:

I volunteer in the following areas: Leukemia Awareness, Susan G. Komen Foundation, Society for a Sustainable Future (Founder) and the Martial Arts.


International Travel, Hiking, Diving, Reading & Writing, Architecture, Green Building and Construction, Nature, Adventure Expeditions and Family & Friends.

Professional References

 “I have worked with John for 4 years now and am continually amazed at the knowledge he possesses.He consistently provides detailed solutions and foresight to complex situations in a format that’s easy to understand.John also has the intrinsic ability to create successful and profitable product portfolios while driving business with tact I haven’t seen in a long time.I’m grateful to have worked with him professionally.”

Owner, J&L Enterprises September 16, 2009

“John is a very detail oriented person. He was extremely successful managing our sales territory in the southern part of the state. I found him to have an excellent rapport with our customers and employees. He learned the technical aspect of the job very quickly and strived for continuous improvement. He has a very positive can-do attitude.” September 10, 2009

Donald Penepent, Assistant Manager Concrete Division, Tilcon Connecticut Incmanaged John D. at Tilcon Connecticut Inc.

“I had the great pleasure of working with John at Tilcon while I was the Director of Marketing and was always impressed with the excellence he brought to every task and his desire to make positive changes. He was always eager to help, a team player, results-oriented, creative with his ideas, and truly cared about customer service and the company's success. I highly recommend John for any business development or marketing position with an organization because of his knowledge, skills, and, above all, his outstanding character. John will make a significant contribution to any organization's growth and success.” July 29, 2009

Stacey Porto, Director of Marketing, Tilcon Connecticut Inc.worked directly with John D. at Tilcon Connecticut Inc.

Please visit my LinkedIn profile for additional references with further professional references available upon request.

J&L Enterprises

Tilcon Connecticut

The Quikrete Companies

Rexel (fka Blazer Electric)