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Work experience

Aug 2009Present

Researcher - Syndicated Services (India)

Synovate Healthcare China
(1)Successfully executed daily responsibilities by effectively leading cross-functional teams in Manila, Bangalore, Mumbai, and Singapore (2)Improved consistency in deliverables for regional clients by collaborating with researchers in Seoul, Shanghai, Taipei, and Sydney offices. (3)Saved cost by taking initiatives to introduce higher documentation standards in fieldwork and data process teams (4)Accelerated the work process by closely monitoring outsourced operations in Mumbai (5)Enhanced quality of data by identifying and rectifying errors in daily-used materials (6)Developed capabilities of four staff in AP teams by offering training sessions on syndicated research methodology and cancer treatment (7)Strengthened productivity of Korea team by making manuals customized to its client-base
Jan 2009Jul 2009

Researcher - Oncology monitor (Korea)

Synovate Healthcare China
(1)Aided oncology divisions of major pharmaceutical companies in making strategic marketing decisions by creating syndicated reports (2)Accurately updated reports about treatment patterns of anti-cancer drugs and testing-rates of biomarkers (3)Gave a presentation to internal clients about integration between pharma industry and customer centric marketing approach by innovatively analyze and synthesize resources
Jan 2008May 2008

Marketing Research Intern

Madison County Employment & Training Department (MCETD)
(1) Persuaded Madison County Transit (bus) to display MCETD’s brochure in four bus stations (2) Regularly reported economic situations in Madison County by tracking newspapers (3) Helped develop marketing strategies by reviewing secondary literature (4) Updated brochures to increase the awareness of the organization and its services
Sep 2006Dec 2007

Marketing Research Intern - St. Louis office

AT & T
(1) Created and presented analytical reports on communication expenditure, satisfaction, advertising budget, and preference for AT&T (2) Proofread numerical customer satisfaction index data
May 2007Aug 2007

Independent Consultant

Community & Catholic Credit Union (Belleville, IL)
(1) Implemented an individual marketing research project on service awareness and assessment by using online survey, SPSS, and multi-variate analysis (2) Interviewed 2 clients to fully incorporate needs of the clients into the research design (3) Provided a 40-page research proposal and a 60-page final report in PowerPoint (4) Professionally delivered findings and recommendations in a 30-minute presentation
May 2005Aug 2005

Fieldwork and Project Maangement Assitant (part time)

AC Nielsen Korea
(1) Thoroughly identified and corrected non-logical answers in completed questionnaires to improve the quality of the survey data (2) Independently controlled the distribution of questionnaires and incentives (3) Conducted telephone surveys on a brand awareness test (4) Screened eligible participants for focus group sessions and questionnaire surveys (5) Served clients including Gillette, Glade, SK telecom, and Kotex




Southern Illinois University, Edwardsville


University of Seoul