Daniel Collins

Daniel Collins

Summary

  • Was instrumental in providing product and support for Rochester Institute of Technology high definition broadcast trailer
  • Successfully implemented market segmentation program to include companies such as:
  • MBits, AVI-SPL, and Diversified Systems (System Contractor News' Top 50 Systems Integrators)
  • Developed revenue growth strategies
  • Direct marketing plan to 20,000 trade show attendees
  • Successful branding of Clark products including Clark's ModBox and Custom Select

Objective

Accomplished management professional with over 12 years of experience in sales and marketing. Developed a record of success in developing marketing campaigns, strategic planning, and implementing solutions that increased gross profit by 55% in 2011.

Education

Education

Bachelor of Arts

Columbia College

Work History

Work History

Design/Sales Engineer

Tri-Electronics (Formally Bridgewater Custom Sound)
  • Project manager for initial Buckingham Fountain audio system design in Chicago
  • Interacted with end users across multiple industries to asses and meet client needs
  • Provided technical support and training for churches, nightclubs restaurants, etc.
  • Strengthened company business by training employees on industry related computer design software
Jan 2000 - Present

Director of Marketing

Clark Wire & Cable
  • Initiated customer relationship marketing campaign that increased customer retention rates by 18%
  • An aggressive marketing plan aimed at market expansion in the system contractor and global market places can be attributed to an increase in sales of 42%.
  • Successful implementation of integrated marketing communication (IMC) plans
  • Increased market share in the system integration market: 52% increase in new custom acquisitions
  • Increased overall sales in 2011 by 42%
  • Increased gross profit in 2011 by 55%