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Work experience

May 2012Present

Mobile product development lead

Scout App
  • Assessing mobile customer needs for the hosted server monitoring service.
  • Interview customer base + analyze current product use.
  • Testing specific features for mobile use and adoption.
May 2010May 2012

Product Manager, Mobile

Hotwire, Inc.

The mobile product business lead for Hotwire's mobile site, iOS + Android apps development:

  • Led and managed complete development lifecycle that included outside vendor plus internal resources with numerous competing priorities.
  • Developed Hotwire mobile roadmap plan and managed feature parity with the full online site.
  • Released and managed the top performing mobile site for hotel reservations within the Expedia family.
  • Focused on speed and functionality to support high frequency hotel customers and grew the mobile hotel revenue by over 300%.
  • Awarded "Best Mobile Travel site 2012",
Apr 2009May 2010

Public Bikes, Inc. & Carbon Label Now

Web Development Consultant

PUBLIC’s mission is to encourage all of us to be more conscious of, and intelligent about the way we get around in our daily lives. We are passionate about product design for mobility and will be introducing a unique line of urban bicycles and gear to make life a little more efficient and elegant for city dwellers.

I served in a leadership role by defining the web presence and launch of this business. In the end, we realized the merchandise offer was very limited and no longer warranted a sophisticated web approach and instead supported a simpler print catalog/brochure for launch. Leading up to this decision, I was able to complete the following:

  • Developed the new website RFP & budget for hiring design, development and hosting
  • Created the website requirements
  • Tested and determined the ecommerce platform
  • Created the overall site (IA) information architecture and detailed checkout path IA
  • Developed overall launch plan; created site content and management plan
  • Established AOV goals to align with annual financial targets

With Carbon Label Now, I partnered and established a local non-profit with the mission to stop the greenhouse emissions that threaten our planet’s environment. Our goal is to lift consumer awareness about their role in seeking out products with carbon labels and ultimately influence the company supply chains to reduce global greenhouse gas emissions.

  • Confirmed the Articles of Incorporation within the state of California
  • Partnered with officers on our strategic communication plan
  • Developed the requirements for our website presence and managed development
2007Apr 2009

Director, ecommerce product development

Directed the online feature development and planning for that continuously exceeded site performance objectives and client success metrics. Led cross-functional planning and product management team to prioritize new development and deploy new releases along daily maintenance of the $200+M site.

  • Directed and drove the product roadmap for cross-functional planning and deployment.
  • Initiated and managed multiple vendor relationships to augment complete end-to-end user solutions.
  • Recruited and managed product (4 people) and production (20+) teams and our deployment processes during 35% team and site growth.
  • Initiated mobile site development planning.

Senior Program Manager

Managed the daily maintenance of and multiple new feature releases.

  • Developed and released a new project management delivery system to support the delivery of both production and new product deliveries. 

  • Managed the internal and external vendor support for a full redesign of the website for an increase in site conversion.


Program Manager

Modem Media (now Publicis Modem)

Managed the cross-functional development team and the delivery of the Sprint PCS email program and additional client website developments.

  • Budgeted, planned, directed design and delivered Sprint email campaign within the Responsys email delivery.
  • Managed multiple design and development releases on the Michelin USA client site.
  • Reviewed client partnership development on the Gift Registry program for

Technical Project Manager

AOL Time Warner

Led and drove large, cross-functional projects with on time and on budget project delivery based on RUP methodology. Focused on clear team communication to manage global team structure, multiple project dependencies and demanding time lines.

  • Re-branded and launched the Winamp player into the AOL client for international deployment.
  • Managed (12) bi-coastal, cross-competency teams, installing tight process guidelines, directing change management for project success and managing AOL partner relationships.

Project Manager

Icon Medialab (now LBI)

Directed the release of multiple client website deliveries and managed their client relationships. Studied and introduced the (RUP) Rational Unified Process methodology to our team and resulted in new client delivery process for all deliverables.



Michigan State University


eCommerce Platforms
ATG Magento Community & Enterprise
Information Architecture
Visio, GoMockingbird, Balsamiq Wireframing tools. Photoshop editing & HTML in Coda text editing tool.
Product Management tools
Omniture, CoreMetrics & Google site analytics tools.
Project Management Tools
 MS Project, MS Sharepoint, Basecamp and JIRA
Microsoft Office Tools
Word, Powerpoint, Excel, Outlook



Seeking challenging technical product or program management positions that will capitalize on my following core competencies:

  • Identify, design and manage the user experience to align with business objectives
  • Design and drive the product roadmap for cross-functional planning and deployment
  • Direct cross-functional teams to support the deployment of large-scale technical projects

About Me

Strategic product and program management lead with 12+ years of experience designing and driving innovative online + mobile solutions. Releases include -- mobile website, iOS and Android apps at,,, MoMA online store, Winamp media player and the media player localization effort for AOL.


  • Creative Good Council Executive Council-- customer experience & leadership council

  • Product Management Professional Member

  • Project Management Institute Member
  • Member: San Francisco Bike Coalition, SPUR, 18 Reasons
  • Block captain -- San Francisco's neighborhood SAFE program


  • Love to travel/explore -- backpacking, trains, planes and scuba diving

  • Spanish student -- beginner level

  • Survived Alcatraz Sharkfest Swim -- 7 times

  • "Waves to Wine" 150 mile cycling benefit -- cyclist for the National MS Society
  • Bikram Yoga -- daily practitioner
  • Cyclist & Scooter -- owner/enthusiast