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Work experience

Jan 2011Present

Loyalty, Mobile & Marketing Solutions

Independent Consultant
  • Strategy consultant to the loyalty, mobile and financial industry, advising solutions, technology and service providers.
  • Loyalty and marketing solutions designer and provider, to the insurance, telecom and financial industry, designing and developing concepts and solutions as well as negotiating and forging strategic partnerships among programme sponsors, technology providers and participating merchants.
Sep 2007Dec 2010

Director Latam Business Development

FideliSoft - Loyalty & BI Solutions
  • Responsible for achievement of revenue goals for all the territory in Latin America.
  • Developing and maintaining strong business relationships with Regional Telecom Operators, Mayor Retailers, Banks and Credit Card Issuer clients and prospects.
  • Responsible for the development of strategic opportunities and the elaboration of the annual business plan.
  • Responsible for the development of strategic regional alliances with top brands and companies, to collaborate in both the Go To Market as well as in the execution of contracts.
  • Provide leadership through hiring, managing and retaining an extremely effective group of collaborators as well as through forging strategic regional alliances.
  • Participates in successful negotiations of major contracts.
Jul 2003Aug 2007

Manager Sales & Marketing

ICubeX - Digital Media Control
  • Developed strategic business plan for new venture into wireless digitizers and sensing devices and its application on utilities, home appliances, and intelligent environments.
  • Analyze industry trend and competitive landscape; oversee opportunity identification and evaluation; construct business cases; formulate new offers and promotions.
  • Identify marketing initiatives through customer research; develop targeting and segmentation plans.
  • Specific marketing research and analysis, for the I-CubeX product line, in the Music and Entertainment Industry.
  • Pricing strategy, advertising strategy, financial planning as well as researching funding sources.
Apr 2000Jun 2003

Country Strategist & Research Analyst

  • Strategic high level commenting and reporting on economics and politics with specific reference to the equity market coordinating with senior analysts that hold the regional asset allocation.
  • Strategic lower level commenting on sector attractiveness of investment opportunities in an Argentine market context, especially cattle industry.
  • Create a regular monthly product (in the form of reports) that puts a face on Eco Trading research in Argentina.
  • Marketing the above and also dealing with clients as a central point of contact on all the investments in that country.
  • Being the single point of contact presenting the Eco Trading view of the Argentinean market and local investments to institutional investors, representing investors and thus helping to facilitate client visits to that country.
  • Provide a broader research perspective (e.g. on equity strategy/key market issues regionally and possibly globally) that goes beyond Argentina, specifically to institutional investors.
Oct 1998Dec 1999


  • Responsible for market and feasibility studies. Conducted study and analysis of new businesses, including the design of new concepts, assessment of turnaround projects, and market feasibility studies.
  • Prospecting for new customers and selling them on the products and services, support and company benefits using a consultative sales approach.
  • Responsible for property management, performing the duties of interim operations manager.



Expectations Generator
Great capacity to generate expectations, interest, enthusiasm and elicit positive response and collaboration from prospects, clients and partners.
Bilingual Business Presentations


18 years of practical experience in Management, Sales and Marketing. Proficient in wide array of languages.Results oriented self-starter with comprehensive experience directing sales, marketing and business development concerns. Great business acumen, strong analytical skills, very good understanding of markets behaviour and finance concepts, great adaptability to different environments and an extensive international experience. Proven success identifying and capturing market opportunities through effective consultative selling and top-producing Go To Market campaigns. I combine general and P&L management experience with core competencies in new product launch, project management, problem solving, and account/relationship management. Strong leadership, team-building, and interpersonal skills. Passionate about music, sports and Social Media.I hold an MBA from HEC University of Montreal, a leading Canadian Business School, and speak fluently English, Spanish, and French.


Worked with Accenture and Movistar (Telefonica) in a project to revamp and relaunch Club Movistar Loyalty Programme.

Client Interface: Pablo De Cara, CMO Movistar (Telefonica)

Currently participating in RFP for the implementation and management of McDonald's Online Promotion Solution in Latam, with pilot in Chile

Client Interface: Raul Mandia, CMO Arcos Dorados Latam

Currently participating with Accenture, VISA, Telefonica and Google, in RFP for the outsourcing of YPF's Serviclub Benefits Coalition Programme

Got selected by Santander Bank in Argentina to enhance their Credit Cards Benefits Programme (SuperClub) by implementing added value redemption at the point of sale solution

Client Interface: Pio Rueda, Director Cards Division, Santander