Vice President, Interactive Strategy & Services
Joined Mission Data, a Web solutions company based in Louisville, KY. and Washington D.C. in 2008, leading the transition to a digital strategy, marketing, social and mobile Web consulting services focus. Experiencing 25% growth during a recessionary economy by targeting growth start up and medium size businesses in several industries that require digital thoughtleadership in Web, social and mobile marketing strategies. My experience developing strategic client relationships and innovation in emerging media and digital marketing consulting services is significantly contributing to our revenue growth. Utilizing my operational expertise to increase efficiency, scaling business development, project management processes, and execution effectiveness with complex integrated client solutions. Creating measurable return on investment for clients by transitioning their traditional marketing budgets into effective and engaging digital consumer marketing initiatives. Through the application of emerging mobile and social Web technologies I develop innovative digital marketing and social interaction solutions to grow brand awareness and meet consumer engagement objectives. My digital marketing consulting process involves a comprehensive approach including competitive analysis, target audience research, development and alignment of key business drivers, analytical measurement and ongoing iterative optimization. During the last two years I have developed digital marketing, mobile and social interaction strategies for clients in diverse industries; health and wellness, pharmaceutical, financial services, manufacturing, fashion, real estate, non-profit, education, technology, government, transportation, communication, sports, media, advertising, entertainment, publishing and consumer products.