Jose Colon

Jose Colon


Over 17 years experience in advertising, the last 14 years in the United States working for the Hispanic market. My objective is to use my experience to develop creative targeted ideas and promote business growth. I have worked with major clients such as Ford Motor Company, Procter & Gamble (various brands), Burger King, Western Union, Coca-Cola, Texaco, Univision Online and others.

Work History

Work History
May 2004 - Present

Multicultural VP ACD

JWT/Team Retail First

Conceptualize and create advertising campaigns for the Ford Motor Company Tier II level for the Hispanic market. Present concepts and resolves marketing issues for Ford dealers and regions. Work directly and support creatively all JWT Hispanic regions, like: Chicago, San Francisco, Arizona, Atlanta, Las Vegas, New England and Texas.

•    Key Project: Hispanic advertising spending growth of 67% (throughout the regions) in 1 year.

May 2000 - May 2004

Creative Manager

Responsible to write and develop promotional spots for These creative promotional TV spots range from specific Internet tools to various sections at the site including: news, entertainment, sports, community, shopping, chats, searches, instant messenger, e-mail, etc. Also responsible for infomercials and tie-in promotions with other clients, like Gateway and others.

•    Develop creative campaign for launching of the site on Internet (July 2000), and in the first 3months, became the #1 Hispanic Internet site. A consistent creative promotional campaign developed an average of 7 million hits per day.

Feb 1999 - May 2000

Freelance Creative

Provided freelance services for the creation, development and execution of advertising campaigns and promotional materials for the Latin American market.  Clients included: MasterCard, Zona, Hewlett-Packard, Motorola, Goodyear, PSN, Nextel and Telefónica Españ

Jan 1995 - Jan 1999


Developed US Hispanic advertising campaigns based on specific strategies for national and international clients. Managed creative team (copywriter & art director). Clients included: Procter & Gamble - Folgers, Bounty, Sunny Delight, Always, Dawn, Pepto-Bismol / Western Union – Latin America / Burger King / Coca-Cola - Sprite, Coke, Citra / Disney - Home Videos

•    Folgers - TV production with $500K budget, obtaining best overall qualification results.  •    Sunny Delight - TV production increased sales in first 3 months.

Jun 1994 - Feb 1995


Noble & Asociados

Responsible to develop strategic copy for radio and television; translations and adaptations.Clients: Procter & Gamble - Folgers, Bounty, Sunny Delight, Dawn, Pampers / Disney - Home Videos.

•    Folgers - TV production targeted for the first time to teenagers, high mark responses (limited markets).


Aug 1979 - May 1983

Universidad de Puerto Rico

Bachelor of Arts -University of Puerto Rico, School of Public Communications and Advertising     

TV Spots


Digital & Other