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Summary

I am a seasoned advertising professional with over 25 years experience in advertising and marketing in the US Hispanic market. My objective is to use my experience to develop creative targeted ideas and promote business growth. I have worked with global advertising agencies on campaigns for clients such as Ford Motor Company, Procter & Gamble (various brands), Burger King, Western Union, Coca-Cola, Texaco, Univision Online and others.

Work experience

May 2004January 2017

Multicultural VP ACD

GTB, Ft. Lauderdale, FL

Conceptualize and create advertising campaigns for the Ford Motor Company Tier II level for the Hispanic market. Present concepts, address marketing issues, work directly and support creatively for Ford Funding (branding) campaigns, plus Ford FDAF groups (retail) and their regions, like: Chicago, Philadelphia, South Florida, Tri-State, North Carolina, Seattle, Arizona and others.

•  Key Project: Hispanic department growth, from just a couple of regions to working for 16 different regions.

May 2000May 2004

Creative Manager

Univision Online, Doral, FL

Wrote and developed promotional spots for Univision.com. These creative promotional TV spots ranged from specific Internet tools to various sections of the site including: news, entertainment, sports, community, shopping, chats, searches, instant messenger, e-mail, etc. Also responsible for infomercials and tie-in promotions with other clients, like Gateway and others.

•  Developed creative campaign site launch (July 2000), which in the first 3 months, became the #1 Hispanic Internet site. A consistent creative promotional campaign developed an average of 7 million hits per day.

Feb 1999May 2000

Freelance Creative

McCann-Erickson, Miami, FL

Provided freelance services for the creation, development and execution of advertising campaigns and promotional materials for the Latin American market.  Clients included: MasterCard, Zona Financiera.com, Hewlett-Packard, Motorola, Goodyear, PSN, Nextel and Telefónica España-Terra.com.

Jan 1995Jan 1999

ACD

Bromley, Aguilar & Associates, San Antonio, TX

Developed US Hispanic advertising campaigns based on specific strategies for national and international clients. Managed creative team (copywriter & art director). Clients included: Procter & Gamble - Folgers, Bounty, Sunny Delight, Always, Dawn, Pepto-Bismol / Western Union – Latin America / Burger King / Coca-Cola - Sprite, Coke, Citra / Disney - Home Videos

•    Folgers - TV production with $500K budget, obtaining best overall qualification results. 

•    Sunny Delight - TV production increased sales in first 3 months.

Jun 1994Feb 1995

Copywriter

Noble & Asociados

Responsible to develop strategic copy for radio and television; translations and adaptations.Clients: Procter & Gamble - Folgers, Bounty, Sunny Delight, Dawn, Pampers / Disney - Home Videos.

•    Folgers - TV production targeted for the first time to teenagers, high mark responses (limited markets).

Education

Aug 1979May 1983

Bachelor of Art

Universidad de Puerto Rico

School of Public Communications and Advertising     

TV Spots

Radio Spots

Print

Digital & Other

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