Multicultural VP ACD
GTB, Ft. Lauderdale, FL
Conceptualize and create advertising campaigns for the Ford Motor Company Tier II level for the Hispanic market. Present concepts, address marketing issues, work directly and support creatively for Ford Funding (branding) campaigns, plus Ford FDAF groups (retail) and their regions, like: Chicago, Philadelphia, South Florida, Tri-State, North Carolina, Seattle, Arizona and others.
• Key Project: Hispanic department growth, from just a couple of regions to working for 16 different regions.