Exceptional results-producing management career including five years with Xerox and six years with a $9 million start-up.Experiences include:

·A long and successful history of selling and supporting innovative technologies to companies of all sizes and most industries with emphasis on embedded solutions

·General management of sales, marketing, customer support and systems engineering

·Full P & L responsibility with compensation based on bottom line contribution

·Systems software development experience

·Management of direct and indirect; local, national and international sales organizations

·Extensive telecommunications knowledge


A senior line management position for a high technology sales, distribution or manufacturing, start-up organization strategically positioned in a rapidly growing technology company.

Work History

Work History
Jul 2006 - Present


Tucan Holdings

Tucan Holdings is a small real estate development company specializing in custom homes.I have been serving as the General Contractor.

Jul 1999 - Present

Director of Sales

SiRF Technology

SiRF was a start-up, fabless, semiconductor firm, in the GPS (Global Positioning System) industry.I was one of the first 30 employees

·Established and managed distribution strategy and network for Europe, Middle East, Australia, and Eastern half of U.S. as well as direct sales for selected major OEM accounts.

·Recruited and developed third party VAM (value added manufacturers) in the US and Europe, to produce and market sub-systems based on our chipset.

·Successful in IP sales to Ericsson and Motorola

·Successful in winning numerous large, embedded, designs in Europe including Raytheon Marine, Ericsson, Nokia, Motorola, and Philips

Jan 2000 - Jan 2004

Director of Business Development

Parthusceva Tech. Inc

ParthusCeva was a semiconductor intellectual property company focused on the wireless environment.I was salaried and bonused based on GPS revenues and a variety of MBO’s.My focus was creating demand and generating revenues for our GPS business with wireless carriers, telematics suppliers, device manufacturer’s and semiconductor manufacturers in the US and Japan.Most sales made at the “C” level.Pricing per license is approximately $2,000,000.

May 1996 - Jul 1997

VP Sales

An international, fabless semiconductor company specializing in PCMCIA controllers and microprocessors for laptops, hand-held computers and other embedded applications for the OEM/ODM market.

·Reduced sales expenses from 27% of sales to 17%

·Successfully refocused sales strategies in Asia and Europe, and the US resulting in dramatic increases in new designs from major OEM’s and ODM’s, in the embedded market

·Designed and implemented new sales compensation plan

·Implemented formal sales management processes

Jan 1994 - May 1996

VP Sales and Marketing

An international manufacturer of wireless telecommunication products-MMDI_ (RF components) and Gallium Arsenide semiconductors

·Grew Revenues from $12 million to $42 million by expanding sales channels internationally and developing extensive third party partnership relationships

·Responsibilities included FAE organization

·Responsible for both direct and indirect sales

·Shared responsibility for development of new product strategy

Aug 1987 - Dec 1983



Start up of a wholly owned subsidiary of VMX, Inc. (later Lucent), responsible for sales, design and support of sophisticated multi-functional telephony platforms.All sales were to “C” level decision makers.Annual Sales: $9 Million

·Grew revenues 40% during recession while containing expenses, and producing highest gross margins in the distribution channel

·Developed world class engineering and customer support organization

··Acquired two smaller competitors

·In one quarter of 1991, profits exceeded those of parent company




San Diego State University - College of Professional Studies & Fine Arts - College of Arts & Letters