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J.C. Bouvier

Managing Editor - Online at the International Fund for Animal Welfare

Work experience

Apr 2013Present

Managing Editor, Online

International Fund for Animal Welfare

In piloting this new role for the organization, I'm responsible for the setting of content strategy to better engage the growing IFAW online audience of nearly 6 million page visitors globally (3m+ unique visitors, up 50+% from 2012, content I help generate representing ~20+% of overall traffic).

functions including but not limited to: • Chair, interdepartmental Editorial Board - responsible for management of website editorial calendar • Daily article/post/blog conception, generation, and refinement (now over 500 posts per year) - responsible for creation of editorial voice for new campaign content culled from an array of international authorship (numbering more than 100) including campaign experts and field program staff • Creation and execution of the online content promotional strategy through social marketing; including management of Facebook & Twitter ad budget spends; ad creation, deployment and tactical analysis • Content partner relationship prospecting, development and management • Development and management of Social Marketing internship program in support of the above, with recurring seasonal classes each with multiple participants

Feb 2009May 2013

Social Marketing Lead

International Fund for Animal Welfare
In this new role for IFAW, I served as the lead global strategic adviser and tactician for all things within the International Fund for Animal Welfare's marketing digital or interact in digital environments. E.g. web sites, social networks, online video. Part of my responsibility was the education of the executive management team on the use of these technologies, and to help contribute to special organizational projects as required. Daily responsibilities included: • Content management, lead editorial and strategy • Facebook Page base building - now 350,000 fans strong • Facebook advertising management - campaign and institutional budgets • Twitter channel management - multiple regional accounts • Photo editorial for post content • Competitive channel review • Industry trend monitoring/review • Metric analysis - Google Analytics, Quantcast Dashboard, SproutSocial, Facebook Insights, YouTube Insights
Nov 2006Feb 2009

Creative Content Manager / Online Community Coordinator

The International Fund for Animal Welfare
Creative Content Manager In both of these new IFAW roles, I managed online creative strategy, planning and tactics with a focus on ensuring each deliverable supported both planned outcomes and institutional key messages. Additionally, working with our Webby Award winning web team, I supported several special project initiatives through integrated departmental research and external vendor efforts. Online Community Coordinator As the first hire in this role, I helped the International Fund for Animal Welfare (IFAW) expand its range of potential influence using a blend of virtual, social networking and real-world marketing strategy and tactics.
Aug 2001Sep 2007

Managing Director

The Woods Hole Film Festival
In this role I served as "expeditor-in-chief" for tasks and strategy related the myriad of hats both I and the Executive Director wore over the course of each year long effort. The role required constant diligence and management of teams, resources, community and time. In my final year...We reached a new level of event, and I believe (and other objective observers agree) my tenure helped set the stage.


Jan 1991Dec 1996


Fitchburg State University
Dean's list Sundance Institute Intern - January 1996 Edward Tufte - Information Analysis and Design Seminar The Development Center - Boston - Grant Writing Strategy


Social Media
Non-profit Administration
Marketing Copy
Online Marketing
Email Marketing
Web Site Production
Blogging Software
Business Development
Event Management
Digital Photography
Online Advertising
Video Production
Wikipedia Listing Management
Board Relations
Non-profit Communications
Non-profit Experience
Non-profit Consulting
Non-linear Editing
Non-profit Marketing
Mobile Applications
Graphic Design
Web Content Management
blog author management
Web Design
Apple Macintosh
Blog management
Facebook Ad management
Facebook Page mangement
Wordpres Mangement
Event management
Marketing Consultant
Non-profit administration
Web site production
Video scripts
Business development
Email marketing
Social marketing
Online marketing
Website copy
Video production
Digital photography