J.C. Bouvier

J.C. Bouvier

Work History

Work History
Apr 2013 - Present

Managing Editor, Online

International Fund for Animal Welfare

In piloting this new role for the organization, I'm responsible for the setting of content strategy to better engage the growing IFAW online audience of nearly 6 million page visitors globally (3m+ unique visitors, up 50+% from 2012, content I help generate representing ~20+% of overall traffic).

functions including but not limited to: • Chair, interdepartmental Editorial Board - responsible for management of website editorial calendar • Daily article/post/blog conception, generation, and refinement (now over 500 posts per year) - responsible for creation of editorial voice for new campaign content culled from an array of international authorship (numbering more than 100) including campaign experts and field program staff • Creation and execution of the online content promotional strategy through social marketing; including management of Facebook & Twitter ad budget spends; ad creation, deployment and tactical analysis • Content partner relationship prospecting, development and management • Development and management of Social Marketing internship program in support of the above, with recurring seasonal classes each with multiple participants

Feb 2009 - May 2013

Social Marketing Lead

International Fund for Animal Welfare
In this new role for IFAW, I served as the lead global strategic adviser and tactician for all things within the International Fund for Animal Welfare's marketing digital or interact in digital environments. E.g. web sites, social networks, online video. Part of my responsibility was the education of the executive management team on the use of these technologies, and to help contribute to special organizational projects as required. Daily responsibilities included: • Content management, lead editorial and strategy • Facebook Page base building - now 350,000 fans strong • Facebook advertising management - campaign and institutional budgets • Twitter channel management - multiple regional accounts • Photo editorial for post content • Competitive channel review • Industry trend monitoring/review • Metric analysis - Google Analytics, Quantcast Dashboard, SproutSocial, Facebook Insights, YouTube Insights
Nov 2006 - Feb 2009

Creative Content Manager / Online Community Coordinator

The International Fund for Animal Welfare
Creative Content Manager In both of these new IFAW roles, I managed online creative strategy, planning and tactics with a focus on ensuring each deliverable supported both planned outcomes and institutional key messages. Additionally, working with our Webby Award winning web team, I supported several special project initiatives through integrated departmental research and external vendor efforts. Online Community Coordinator As the first hire in this role, I helped the International Fund for Animal Welfare (IFAW) expand its range of potential influence using a blend of virtual, social networking and real-world marketing strategy and tactics.
Aug 2001 - Sep 2007

Managing Director

The Woods Hole Film Festival
In this role I served as "expeditor-in-chief" for tasks and strategy related the myriad of hats both I and the Executive Director wore over the course of each year long effort. The role required constant diligence and management of teams, resources, community and time. In my final year...We reached a new level of event, and I believe (and other objective observers agree) my tenure helped set the stage.

Education

Education
Jan 1991 - Dec 1996

B.S.

Fitchburg State University
Dean's list Sundance Institute Intern - January 1996 Edward Tufte - Information Analysis and Design Seminar The Development Center - Boston - Grant Writing Strategy

Skills

Skills

Social Media

Non-profit Administration

Marketing Copy

Facebook

Marketing

Online Marketing

Copywriting

Video

Email Marketing

Non-profits

Wikipedia

Web Site Production

Blogging Software

Advertising

Business Development

Event Management

Digital Photography

Online Advertising

Video Production

Management

Drupal

Wikipedia Listing Management

Board Relations

Non-profit Communications

Non-profit Experience

Non-profit Consulting

Non-linear Editing

Non-profit Marketing

Mobile Applications

Graphic Design

Web Content Management

blog author management

Web Design

Apple Macintosh

Blog management

Facebook Ad management

Facebook Page mangement

Wordpres Mangement

Event management

Marketing Consultant

Non-profit administration

Web site production

Video scripts

Business development

Email marketing

Social marketing

Online marketing

Website copy

Video production

Digital photography