Work History

Work History
May 2009 - Aug 2009

Internship

Beyond Imagination Marketing Strategies

I used research to create a targeted marketing campaign aimed at United States agricultural companies resulting in the generation of 65 potential clients. I cold called the generated prospect list to identify potential customer needs and sell the print marketing services of Beyond Imagination. I also assisted with the scheduling and production of print marketing services.

Nov 2009 - Apr 2009

Sales Associate

Estee Lauder

As an Estee Lauder sales associate I consistently achieved daily and monthly sales quotas utilizing excellent customer service skills; including following up with previous customers to market upcoming events.

Education

Education
Aug 2006 - May 2010

Bachelor of Science

Morningside College

Marketing Campaigns

Objective

To obtain a marketing position with a progressive company that allows me to leverage my education and experience

Summary

Through my coursework, I have been able to work with several local and national employers and have experience creating comprehensive campaigns. Recently I lead a team of my peers on creating an Advertising Campaign for Iowa Conservation Connect. In addition, I was selected to assist a professor in leading a Principles of Advertising class in the development of an anti-drunk driving campaign for Morningside College and the Siouxland area.These campaigns all required me to perform extensive primary and secondary research, SWOT analysis, and make recommendations on how to increase awareness of a product/service or reach a target market.

I have experience interacting with people from all backgrounds and circumstances, and am able to relate well with others.While at Morningside, I was a member in the college concert choir and the track and field team. These activities provided me the opportunity to travel extensively throughout the United States, and take an overseas trip to China.I believe these experiences allow me to see things from a unique and innovative perspective.

Marketing/Advertising Experience

Advertising Campaigns, Morningside CollegeJanuary-May 2010

  • Elected to serve as Account Executive by fellow team members to lead in the development of an advertising campaign for a client (Iowa Conservation Connect). Created project plan and assigned tasks to team members to create research, prepare and pitch professional ad campaign to clients.

Preceptor, Morningside CollegeJanuary-May 2010

  • Assisted professor in leading 23 students in Principles of Advertising course. Educated students on the basics of marketing by guiding them through the development of an anti-drunk driving campaign. Responsibility for establishing corporate partners, advising students and leading class discussions.

Advertising Team/Independent Study, Morningside CollegeFall 2008-Spring 2009

  • Served as team lead in creating an advertising campaign for a local client (Dr. Keith Johnson) promoting his DVD for stroke rehabilitation. Researched, organized, and pitched advertising campaign.
  • Selected by professor to continue project by leveraging market research to integrate six individual marketing plans into one Integrated Marketing Communication Plan.

Strengths

  • Extensive experience in sales and customer service.
  • Technically savvy, proficient in Microsoft Office, Adobe Illustrator, Photoshop, and Dreamweaver
  • Competitive personality, with the ability to reach goals and achieve results through attention to detail and excellent time management skills.
  • Experience with project management and strategy aspects of taking a marketing campaign from idea generation to execution in tight time frame.
  • Strong and experienced presenter and public speaker

Campus & Community Involvement

Recipient of the Outstanding Advertising Student Award; Morningside CollegeMay 2010

Scholarship member of the Morningside College Concert ChoirAugust 2006-May 2010

Scholarship athlete and member of the Morningside College track teamAugust 2006-December 2007

America Reads Program, Sioux City, IowaFebruary-May 2010

Service Learning Project,Leadership and EthicsOctober-December 2009

  • Assisted Business Department Head with special project gathering and verifying population data from surrounding counties to establishing a local statistical abstract.

Service Learning Project,Discover EntrepreneurshipDecember 2006

  • Taught workplace relevant concepts of business and economics to elementary students as part of the Junior Achievement program.