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In the past twenty years I have explored every area of sales. This applies to the various branches - from software to food, fashion and services. For the company Datastream I.'ve worked in close contact with American colleagues and I was responsible for sales . For both Datastream and Ultimo Software Solutions, I set up the Belgian office and was responsible for sales & marketing.  Later, I successfully introduced Americans to syrup waffles with my company Windmill Bakeries Inc. Among my clients, I included Starbucks, Walmart, 7-Eleven, The Fresh Market and Dean & DeLuca. For the menswear label Deserious and The Art of Camouflage, which I set up myself, I was mainly responsible for production in Turkey, distribution in Russia and I worked in close contact with agencies in Belgium, Germany, Austria, United Kingdom, Ireland and Italy. I adapt effortlessly and I can handle all cultures, people and habits well. I believe that the success of my business projects is due to the fact that I ask the right questions and I am sincere with people and their business.

Work experience

C.V. Paperclip Retail Solutions


Retailers should embrace technology to drive success. In a world where more and more shopping is conducted not only online, but on mobile and apps, it's important to get exactly what you need. There are many developments that you as a retailer want to quickly respond to. The diversity and maintenance of systems requires a lot from the IT department, which means there is often little room for innovation. With Paperclip Retail Solutions we offer a software and hardware total solution that fits your needs perfectly.

Reseller for:

  • It's Perfect - Fashion ERP (Cloud based)
  • RetailTrust Fashion POS Systems (Shop-IT)
  • Factif - B2C & B2B webshops 

Responsible for:

  • Sales & Marketing
  • Consultancy (POS & ERP Selection)
LouLou Essentiels

IT Manager (It's Perfect Fashion ERP (B2B & B2C Shops)

K3 Retail B.V.

Sales New Business - Retail & Wholesale

K3 Retail – founded in 1985 – provides innovative store solutions to retailers in fashion, footwear, sports retail & department stores and is a leading Point-of-Sale supplier.

Responsible for:

  • Manage New Business Sales Benelux 
  • Wholesale - Pebblestone Fashion
  • Retail - POS Flow and RetailVision Enterprise
  • Large Key-Accounts
INsty!e Fashion Group B.V.

Founder & Managing Director

INsty!e Fashion Group BV, a Dutch distributor with a passionate eye for fashion, was founded by Joost Balthazar Onderwaater in 2009.


Deserious - wholesale - 500 stores/8 countries

The Art of Camouflage - retail - 6 stores /Netherlands

Responsible for:

  • Manage International Agents & Distributors for wholesale           
  • Marketing & Sales: key accounts retail/international Fashion Fairs: 
  • Branding: Labels/Hangtags/Packaging
  • Pricing: Target Profit Margin/landed Price/Wholesale Price/Incoterms    
  • Shipment & distribution: warehousing/transportation/insurance   
  • IT/POS Systems and Fashion ERP                                                                                   
Ultimo Software Solutions B.V.
2006 2009

International Sales Manager

Ultimo Software Solutions is a supplier of flexible software for effective maintenance and facility management.

Responsible for:

  • New Business Sales Northern Europe
  • Managing Sales Team
  • New Office Belgium                                                                                                                                                
Windmill Bakeries Inc.

Founder & Managing Director

We export the best known and most delicious biscuits to every corner of the world. 

The Syrup Waffle is a biscuit that is rapidly gaining popularity, both in the Netherlands and abroad, resulting in an ever-growing demand by international customers for this typical Dutch treat. 

Windmill Bakeries Inc. has been supplying Syrup Waffles to large retailers, distributors and wholesalers . Due to rising demand from abroad, we now also operate internationally. Thousands of customers from all over the world now enjoy our Syrup Waffles every day. 

Responsible for:

  • Operations
  • Production & Export

Datastream Systems B.V./Infor

Sr. Key Account Manager

Infor EAM (Enterprise Asset Management) enables manufacturers, distributors, and services organizations to save time and money by optimizing maintenance resources, improving equipment and staff productivity, increasing inventory efficiency, and strengthening their ability to collect on warranty-related claims.

Responsible for:

  • Sales New Business Benelux
  • New Office Belgium   


Sales & Marketing
Excellence sales & marketing skills
IT & Fashion Retail Network

Proven IT &  Fashion Retail network

Effective use of communication and understanding client’s needs & expectations

Able to negotiate skillfully: knows how and when to make compromises


Microsoft 365  Business: Word, Excel, PowerPoint, OneDrive, OneNote, SharePoint,  Outlook - NAV - Dynamics CRM - LS Retail- LS One -  Pebbelstone Fashion 365 - Power BI- RetailVision Enterprise - POSFlow - OrderWriter - AFAS - Apple/Windows -  Photoshop & Illustrator  - Shopmaster - WordPress - WIX - OnePOS - ShopIT - It's Perfect Fashion ERP - Magento

Fluent speaking and writing
Fluent speaking and writing


HES Rotterdam

Bachelor of Commerce & Marketing (B Comm)

Midveld College

HAVO- pre-university education


Leenheer full service consultancy

Internal training inspector extinguishing and cooling water systems

Internal training inspector extinguishing and cooling water systems VGB Safe use of extinguishing and cooling water systems VCA VOL (Safety for operational managers)  Logpoint ITO Tool

YEARTH Academy


Business Coaching  specifically intended for entrepreneurs and freelancers.

Dutch school for Photography

Vocational training Photography

DOOR Training & Coaching

Sales Training

Customer oriented sales | Commercial negotiation | Account Management                     
W. Fletchen Garcia & Associates

Solution Selling

Solution Selling 

W. Fletchen Garcia & Associates

Negotiation Training

Negotiation Training

Paul R. Wineman (USA) Garcia & Associates

Sales Training

Service Selling


  • Photography
  • Running Marathons
  • Mountainbiking
  • Traveling
  • Diving