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Profile

In the past twenty years I have explored every area of sales. This applies to the various branches - from software to food, fashion and services. For the company Datastream I.'ve worked in close contact with American colleagues and I was responsible for sales . For both Datastream and Ultimo Software Solutions, I set up the Belgian office and was responsible for sales & marketing.  Later, I successfully introduced Americans to syrup waffles with my company Windmill Bakeries Inc. Among my clients, I included Starbucks, Walmart, 7-Eleven, The Fresh Market and Dean & DeLuca. For the menswear label Deserious, which I set up myself, I was mainly responsible for production in Turkey, distribution in Russia and I worked in close contact with agencies in Belgium, Germany, Austria, United Kingdom, Ireland and Italy. I adapt effortlessly and I can handle all cultures, people and habits well.. I believe that the success of my business projects is due to the fact that I ask the right questions and I am sincere with people and their stories.

Work experience

C.V. Paperclip Retail Solutions
2017Present

Founder

Retailers should embrace technology to drive success. In a world where more and more shopping is conducted not only online, but on mobile and apps, it's important to get exactly what you need. There are many developments that you as a retailer want to quickly respond to. The diversity and maintenance of systems requires a lot from the IT department, which means there is often little room for innovation. With Paperclip Retail Solutions we offer a software and hardware total solution that fits your needs perfectly.

Responsible for:

  • Sales & Marketing
  • Consultancy
K3 Retail B.V.
20142017

Sales New Business - Retail & Wholesale

K3 Retail – founded in 1985 – provides innovative store solutions to retailers in fashion, footwear, sports retail & department stores and is a leading Point-of-Sale supplier.

Responsible for:

  • Manage New Business Sales Nothern Europe
  • Retail & Wholesale
  • Large Key-Accounts
INsty!e Fashion Group B.V.
20092014

Founder & Managing Director

INsty!e Fashion Group BV, a Dutch distributor with a passionate eye for fashion, was founded by Joost Balthazar Onderwaater in 2009.

Responsible for:

  • Manage International Agents & Distributors for wholesale           
  • Marketing & Sales: key accounts retail/international Fashion Fairs: 
  • Branding: Labels/Hangtags/Packaging
  • Pricing: Target Profit Margin/landed Price/Wholesale Price/Incoterms    
  • Shipment & distribution: warehousing/transportation/insurance                                                                                       
Ultimo Software Solutions B.V.
2006 2009

International Sales Manager

Ultimo Software Solutions is a supplier of flexible software for effective maintenance and facility management.

Responsible for:

  • New Business Sales Northern Europe
  • Managing Sales Team
  • New Office Belgium                                                                                                                                                
Windmill Bakeries Inc.
20062008

Founder & Managing Director

We export the best known and most delicious biscuits to every corner of the world. 

The Syrup Waffle is a biscuit that is rapidly gaining popularity, both in the Netherlands and abroad, resulting in an ever-growing demand by international customers for this typical Dutch treat. 

Windmill Bakeries Inc. has been supplying Syrup Waffles to large retailers, distributors and wholesalers . Due to rising demand from abroad, we now also operate internationally. Thousands of customers from all over the world now enjoy our Syrup Waffles every day. 

Responsible for:

  • Operations
  • Production & Export

Datastream Systems B.V./Infor
19972006

Sr. Key Account Manager

Infor EAM (Enterprise Asset Management) enables manufacturers, distributors, and services organizations to save time and money by optimizing maintenance resources, improving equipment and staff productivity, increasing inventory efficiency, and strengthening their ability to collect on warranty-related claims.

Responsible for:

  • Sales New Business Benelux
  • New Office Belgium   

Skills

Sales & Marketing
Excellence sales & marketing skills
IT & Fashion Retail Network

Proven IT &  Fashion Retail network

Communication
Effective use of communication and understanding client’s needs & expectations
Negotiating

Able to negotiate skillfully: knows how and when to make compromises

Software

Microsoft 365  Business: Word, Excel, PowerPoint, OneDrive, OneNote, SharePoint,  Outlook - NAV - Dynamics CRM - LS Retail- LS One -  Pebbelstone Fashion 365 - Power BI- AX is Fashion - RetailVision Enterprise - POSFlow - OrderWriter - DDD POS - AFAS - Apple/Windows -  Photoshop & Illustrator  - Shopmaster - WordPress - WIX - OnePOS - ShopIT -

Dutch
Fluent speaking and writing
English
Fluent speaking and writing

Education

HES Rotterdam
19921996

Bachelor of Commerce & Marketing (B Comm)

Midveld College
19881992

HAVO- pre-university education

Certifications

Leenheer full service consultancy
20182018

Internal training inspector extinguishing and cooling water systems

Internal training inspector extinguishing and cooling water systems VGB Safe use of extinguishing and cooling water systems VCA VOL (Safety for operational managers)  Logpoint ITO Tool

YEARTH Academy
20142014

BUSINESS COACHING

Business Coaching  specifically intended for entrepreneurs and freelancers.

Dutch school for Photography
20062007

Vocational training Photography

DOOR Training & Coaching
19992004

Sales Training

Customer oriented sales | Commercial negotiation | Account Management                     
Paul R. Wineman (USA)
19981998

Sales Training

Negotiation training | Solution selling

Hobbies

  • Photography
  • Running Marathons
  • Mountainbiking