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An ambitious and driven Sales and Business Professional, with over twenty years managerial and client handling experience in the ICT & Fashion segment (wholesale & retail).                 A bilingual, effective communicator, who combines strong industry knowledge with excellent negotiation skills.  A proven track record of identifying and maximizing sales opportunities and delivering successful results in high-pressured, target-based environments. 

Work experience

K3 Retail B.V.

Sep 2014Present

Sales New Business -  Retail & Wholesale

K3 Retail – founded in 1985 – provides innovative store solutions to retailers in fashion, footwear, sports retail & department stores and is a leading Point-of-Sale supplier.

Responsible for:

  • Manage New Business
  • Retail & Wholesale
  • Northern Europe
  • Large Key-Accounts

INsty!e Fashion Group B.V.


Founder & Managing Director

INsty!e Fashion Group BV, a Dutch distributor with a passionate eye for fashion, was founded by Joost Balthazar Onderwaater in 2009.

Responsible for:

  • Manage International Agents & Distributors for wholesale           
  • Marketing & Sales: key accounts retail/international Fashion Fairs: Modefabriek A'dam, Panorma Berlin & Moda Birmingham 
  • Trend Analyses: Shape/Fabric/Color/Trims/Labels
  • Design: Trousers & Shirts/Size Specs/BOM/Technical pack   
  • Supplier Sourcing: Turkey/Italy/Portugal/India
  • Production: Lab Dips/Planning/Samples/Quality Control
  • Branding: Labels/Hangtags/Packaging
  • Pricing: Target Profit Margin/landed Price/Wholesale Price/Incoterms    
  • Shipment & distribution: warehousing/transportation/insurance                                                                                                                                                                                        

Ultimo Software Solutions B.V.

Jan 2006Jan 2009

International Sales Manager

Ultimo Software Solutions is a supplier of flexible software for effective maintenance and facility management.

Responsible for:

  • New Business Sales Northern Europe
  • Managing Sales Team
  • New Office Belgium                                                                                                                                                

Datastream Systems B.V./Infor

Jan 1997Jan 2006

Sr. Key Account Manager

Infor EAM (Enterprise Asset Management) enables manufacturers, distributors, and services organizations to save time and money by optimizing maintenance resources, improving equipment and staff productivity, increasing inventory efficiency, and strengthening their ability to collect on warranty-related claims.

Responsible for:

  • Sales New Business Benelux


HES Rotterdam


Bachelor of Commerce (B Comm)

Midveld College




Sales & Marketing

Excellence sales & marketing skills

IT & Fashion Retail Network

Proven IT &  Fashion Retail network


Effective use of communication and understanding client’s needs & expectations


NAV - Dynamics CRM - LS Retail- LS One -  Pebbelstone Fashion 365 - Power BI- AX is Fashion - RetailVision Enterprise - POSFlow - OrderWriter - DDD POS - AFAS - Apple/Windows - MS-Office - Photoshop & Illustrator - Shopmaster - FACTIF - 


Fluent speaking and writing


Fluent speaking and writing


Basic speaking and writing


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