Owned Media and Sky Magazine Strategy
Delta Air Lines, Inc.
Manage airport owned media which deliver 160M monthly impressions and Sky magazine with 5.9M monthly readers.
- Developed the strategy and governance process for airport owned media to effectively prioritize and implement campaigns.
- Led a cross functional team in developing a data based approach to campaign prioritization; leveraged the info to create a content calendar to drive company initiatives.
- Developed advertising campaign for JD Power and airport owned media channels.
- Created the cover and content strategy for Sky magazine, resulting in a readership increase of 16%; identified new opportunities to enhance storytelling, leverage innovation, and distribute content through owned media.
- Managed branding strategy for long-term airport assets and campus messages to ensure consistency across markets.
- Supervised full time contractor for Sky magazine and managed the agency relationship.