Jocelyn Merisca

Jocelyn Merisca

brand marketer

Work History

Work History
Sep 2011 - Jun 2013

Senior Associate Brand Manager - AVEENO® Body

Johnson & Johnson Family of Consumer Companies, Inc.

Managed P&L of $250MM and the day to day activity including budgeting, forecasting, and new product launches for the Body Care segment. Developed and led implementation of the Hispanic marketing and website strategies for the entire AVEENO portfolio.

  • Based on an in depth analysis, developed an integrated 2013 business plan to deliver 5% sales growth; presented and aligned senior management to the business plan.
  • Envisioned and created the first Hispanic strategy for the total AVEENO portfolio identifying a $24MM sales opportunity; increased dedicated Hispanic trade activity by 90%; managed the Hispanic media plan and asset development including TV, print, and digital; served as key contact for strategic partnerships with Telemundo & People en Español.
  • Led agency development of the Aveeno.com website redesign; provided agencies with clear, actionable, value-added feedback to assist in executing strong ideas; developed and aligned senior management to KPIs to establish baseline performance.
  • Managed new product development for 4 complex projects (8 SKUS) ensuring financial feasibility, claims validation, consumer testing plans, and timely delivery.
  • Served as mentor and daily contact for Body Care summer intern who subsequently received an offer and advisor to junior ABMs; member of the Diversity Marketing Leadership Council.
Feb 2009 - Sep 2011

Associate Brand Manager – AVEENO® Baby and Sun

Johnson & Johnson Family of Consumer Companies, Inc.

Managed all aspects of the Baby and Sun Care segments including forecasting, budgeting, new product development, trade promotions, consumer promotions, and media.

  • Developed and executed strategic marketing and business plans that exceeded revenue targets by 9%; managed brand budget of $8MM within target.
  • Led a large cross functional team to launch the Eczema Therapy platform and Baby large size strategy; managed global product upgrade (20+ SKUs) and identified new product opportunities for Dec 2011 launch to increase brand sales by 7%.
  • Forecasted sales for two sub-brands; developed and presented monthly business analysis on category, competition, and market share to identify key drivers of performance and potential risks; reduced seasonal sun care inventory liability by 33%.
  • Managed the brand’s strategic partnerships with the American Cancer Association and Baby Buggy, a national nonprofit organization for families in need.
Jun 2008 - Aug 2008

Assistant Product Director Intern – STAYFREE®

Johnson & Johnson Family of Consumer Companies, Inc.

Identified a new consumer target and growth opportunities for the brand.

  • Analyzed market segmentation data and made recommendations for new target opportunities; developed a marketing strategy and tactical plan with the potential to increase sales by 2.5%.
  • Led a cross-functional team and external agency in developing online advertising for multiple consumer segments; developed a copy strategy that resulted in CTR 10% higher than average.
  • Recommended and gained alignment on new claims for package redesign based on conjoint study and consumer insights; projected an increase in purchase intent by an average of 14 points.
Nov 2007 - May 2008

Part-time Marketing and Communications Associate

RSM McGladrey (now known as McGladrey)
  • Developed a regional marketing and communications plan to leverage the national PGA partnership.
  • Managed the regional corporate intranet and site content; designed and implemented a new interface for the regional corporate monthly newsletter; authored, edited and published intranet articles from interviews conducted with senior leadership.
  • Served as media contact; pitched stories to local and national media, including online services; wrote press releases; and developed media materials such as fact sheets and press kits.
Jan 2006 - Jan 2007

Senior Associate - Recruiting and Tax

SB & Company, LLC
  • Managed and streamlined firm procedures for tax preparation and production; prepared and reviewed tax returns.
  • Increased brand awareness by planning and executing firm campus recruiting strategy; developed promotional items and recruiting collateral; recruitment yield rate of interns increased to 100% and staff to 33%.
Feb 2004 - Oct 2005

Senior Associate – Tax Services

BDO Seidman LLP
  • Provided consulting services tailored to client needs, including analyzing financial data for special projects, reviewing financial statements to create effective forecasting plans, and tax return preparation.
  • Assisted human resources with recruitment efforts, including the establishment of a corporate partnership with the National Association of Black Accountants to advance the firm’s diversity initiative.
Aug 2001 - Feb 2004

Associate – Industry Service Group

PricewaterhouseCoopers LLP
  • Assisted senior management with quarterly and year-end FAS 109 calculations, preparation of 10-K footnotes, transaction based consulting projects, year-end tax projections and tax return preparation for various clients.
  • Identified and presented management with recommendations on tax savings opportunities by researching domestic and international income tax issues.

Education

Education
Dec 2008

Master of Business Administration

Robert H. Smith School of Business, University of Maryland, College Park, MD

May 2001

Bachelor of Science in Accounting

Hampton University, Hampton, VA

Hampton University Presidential Scholar and Hampton University Honors College

Portfolio