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PERSONAL STATEMENT

As a highly-motivated, energetic and results driven person, I have a proven track record of providing commendable work performance towards digital marketing transactions and branding impression. I have also established strong interpersonal relationships through various inter-departmental marketing activities and campaigns.

WORK EXPERIENCE

Oct 2015Apr 2018

Digital Marketing Executive

Sands China Limited
  • In charge of eDM database management and be responsible for the performance of day-to-day retainer and ad hoc campaigns including but not limited to distribute ads, promotions, and newsletters to the target audiences to drive room nights, increase awareness of segmentation, and share the insights with other stakeholders.

  • Owning the grand opening experiences of Parisian Macao in September 2016, the official website traffics driven by eDM increased by 33%, and hotel awareness and hotel room booking increased by 42% and 76% respectively.

  • Specialize in online marketing to work with eDM agents, promote hotel room through effective marketing strategies including eDM content create, distribution plan, eDM template design, and free show tickets give away to drive hotel room revenue and raise brand awareness for 4 hotels with over 8,000 rooms in per year Spring Sale, May Sale, Autumn Sale and Double 11 Sale.

  • Responsible for membership acquisitions creation including recruitments, activation, engagement, retention, and promotion based on database segmentation, and optimize product information according to Google Analytics data to increase conversion rate.

  • By leveraging the insights of Google Analytics, eDM traffics in total had been boosted by 42% in terms of user data grouping optimization, domain server migration, and layout redesign. Conversion rates perspective, Sale campaign include Spring Sale, May Sale, Autumn Sale, etc,. had risen by 60% and Double11 campaign by 30%.

  • Co-work with Sales, Destination Marketing, Retail Marketing, and Brand Advertising departments to complete 450+ requirements to develop marketing campaigns aiming to provide the prospective customers the valuable information to make an informed decision.

Apr 2015Oct 2015

Customer Management

Gree Electric Appliances, INC. (ZhuHai Headquarters)
  • Establish Gree Online Shopping Mall membership rewards, including membership segments, membership points and membership privileges, etc.

  • Acquire the members and achieve the target goals, as well as to support membership retention.

  • Be of assistances on the rewards program customer services, for instance, promoting the products and services, answering the questions, picking up the daily phone calls, and offering the instructions to members.

  • Online order data analysis as well as be responsible for both Online requirement documents and competing products report.

Jul 2013Apr 2015

Salesman/Vehicle Coordinator

Zhuhai GingShine Petroleum Chemical co,.LTD

Salesman

  • Develop new customers, and be responsible for the project communication, contract signup, payment collection, and post-sales service, etc.

Vehicle Coordinator

  • Assist new customers and improve transportation efficient to build up the transportation system.

  • Prompt react to abnormal situation such as damages, shortages of inventory and non-conformance to specifications, report abnormal incidents and generate possible resolution.

Feb 2012May 2013

Business Assistant

  • Arrange business related activities, such as product exhibition, product demonstrations, sales promotion, after sales, etc.

  • To draft and prepare dealer business contract, share service with other business department.

EDUCATION

Sep 2007Jun 2011

Bachelor of Electronic-Commerce

Taiyuan University of Science and Technology
  • Awarded as best student of the year in 2008
  • Received academic scholarship once and four times academic scholarship during four years academic education
  • Scored 6.0 in LELTS examination

SKILLS

Digital Marketing
Event Management
Marketing Communications
Marketing Strategy
Requirements Analysis