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Work experience

Sep 2007Present


JB & Associates

Owner and President, Independent Consultant

Engage with clients to improve in the areas of Leadership, Operations, and Execution. Leverage years of experience in several world class high technology companies in various industries to uniquely implement initiatives to develop, grow and improve businesses.

·Provide conflict resolution, performance evaluation, and build productive relationships with clients and staff

·Coach organizations on excellent team development, conflict resolution and negotiation skills

·Evaluate management programs, isolate the cause (s) of human performance gaps or organizational needs

·Establish/redesign organizations, and influence/lead the work of individuals and groups in change initiatives

Jan 2005Jan 2008

Vice President

Advanced Micro Devices

Vice President, Corporate Wireless Strategy and Solutions

Directed the company’s overall wireless strategy and drove initiatives across the company to achieve aggressive objectives. Leveraged the wireless system advantages using AMD products and core technology for IP based Telecom Infrastructure, Mobile Compute platforms, HD media solutions for handheld wireless platforms and visual display systems. Identified and strengthened wireless synergies between product and business organizations to enhance AMD solutions.

·Increased AMD’s position in the wireless broadband market by 100% through design and strategic partner led solutions.

·Increased mobile solution business growth rate by integrating multiple wireless technologies into AMD platforms to deliver better choices for their customers.

·Communicated AMD wireless strategy internally and to customers frequently, raising awareness of AMD capabilities

Vice President and General Manager, Embedded Computing Solutions Division

Led all worldwide business related activities for AMD’s $200M Embedded computing solutions businesses. Managed this global business unit comprised of both 32 and 64 bit embedded product solutions based on x86 and MIPS architectures. Championed all P&L related activities for the division. Instituted actions in the business to return from an investment to a profitable business with the company.

·Grew sales and revenue for direct and distribution channel customers on a global basis by 25% within a year by realigning go to market efforts focusing on strategic customers to increase and sustain sales volumes

·Optimized multi-site engineering organization to include rigorous program management and development process metrics and to improve product delivery predictability

·Replaced key personnel to improve depth of skills and capabilities within the organization

·Recommended and successfully executed the divestiture and sale of a non-strategic business unit without service interruption to any customers

Jan 2002Jan 2005

Vice President

Hewlett Packard

Vice President, Mobility and Wireless Architecture

Led the strategy and architecture definition for HP’s Mobility solutions as part of the Office of Corporate Strategy and Technology. Using market segment analysis and customer focus, developed strategic Mobility initiatives. Influenced the various product groups to align and leverage common development directions to deliver HP’s Mobility Experience while meeting business and financial goals for the HP sectors.

·        Defined and led enterprise wide cross functional mobility strategic initiative enabling HP to bring solutions to market.Architected strategy and plan to bring all HP efforts in Mobility together to leverage core strengths, identified $3B in incremental revenue, and presented the grand strategy to the HP Executive Committee and HP’s business customers.

·        Developed HP’s Mobility Architecture generally in use today.

Vice President and General Manager, Connectivity Products and Services Division

Led R&D and business teams delivering WLAN hardware and software for commercial and consumer use. Developed software enabling businesses and consumers to be always-connected in a service-centric world. Created solutions using internal IP and partner products to provide a persistent connectivity for users of personal computing appliances.

·        Administered the overall business with a $75M P&L with $6M budget.

·        Supervised development and launch of HP branded commercial and consumer services for wireless connectivity across public access services (WLAN and WWAN) and attracted over 5000 subscribers in 3 months.

·        Managed 3 businesses in diverse geographic locations with 75 engineering and marketing personnel including one general manager and 3 directors (engineering and marketing).

·        Successfully closed down the business unit after a corporate strategy change with minimal impact to customers.

Sep 1997Jan 2002



Director of Technical Solutions

Delivered end to end solutions to customers’ (wireless carriers) needs by defining the roadmaps to align the efforts of all operating groups within the Worldwide Wireless Messaging business. Worked directly with wireless carriers’ technical and business teams and implemented solutions using smart handheld products with operating systems scaled for portable products. Optimized energy consumption due to the small power cells implemented in many of these devices. Developed secure communications solutions leading to e-commerce deployment on many of these smart handheld products.

·Led service provider certification of $1B in wireless data products on many global paging and cellular data networks.

·Employed focused processes to reduce the number of operator approval cycles for all products by 50%.

·Managed a group of 3 directors and 28 systems engineers with $3M in budget responsibility.

Aug 1996Aug 1997


Lucent Technologies

Director of Product Development

Led several teams of design engineers in all disciplines in the development of dual band, dual mode handsets operating in compliance with the IS-136 specification. Managed engineers developing cellular (850 and 1900 MHz) handheld terminals for both analog (AMPS) and digital (TDMA) functionality. Presented solutions to cellular service providers worldwide.

·Instituted development processes enabling team to deliver programs on time to plan of record.

·Completed development of dual band dual mode handset prior to business being placed in to JV.

·Managed 3 departments of 75 engineers, including 3 engineering managers, with a $6M budget.

Jan 1980Jul 1996



Director of Business Operations

Managed the distribution and market support for all Paging Infrastructure products to wireless service providers in the Latin America region. Directed the next generation Simulcast Paging Control Systems and Paging Base Stations businesses. Led several teams of engineering personnel in the design and development of high volume Paging Subscriber products.

·Operationally directed all paging infrastructure deployments in Latin America.

·Managed 22 sales and systems engineering personnel supporting a direct sales model and a $25M P&L with $7M budget.

·Increased regional direct sales revenues by 43% year over year ($25M to $36M).

·Increased revenues for the Global Paging Transmitter business from $75M to >$100M in 2 years.

·Supervised 6 departments of 120 people (engineering and marketing) and $8M budget.


Jan 1981Jun 1987


Sep 1976Dec 1979



Strategy and Execution
Led corporate strategic initiatives, defined and implemented strategies, developed tactics and measurable goals to support these strategies, and managed programs which implemented these strategic efforts.
P&L management
Managed businesses in excess of $200M
Multi-site Management
Led organizations with teams located across the globe
Executive Leadership
Accomplished business and technology leader.


General Radio Telephone License

Federal Communications Commission

Executive Education

Completed the Leadership Development Course at The Center for Creative Leadership

Completed the Global Organization Leadership Development Program at Motorola University

LinkedIn Profile


Motorcycles, boating, and golf


Senior Management Executive with considerable technology and business skills gained through experience from four Fortune 500 companies. Strategic thinker who is comfortable working at the highest levels of a company or organization. Quickly grasps the more difficult technology or business issues and relates ideas for resolving those to all members of the team. Demonstrated track record of success as a senior leader for domestic and worldwide businesses in several roles, growing business results at rates exceeding expectations. Conversational abilities in Spanish. Key strengths include:

·Significant strategic and tactical business planning skills.

·Comfortable balancing customers’ needs with resources applied while setting and meeting 

      aggressive commitments.

·In-depth understanding of and substantial experience with wireless technologies.

·Considerable expertise in product, systems, and solution development and realization.

·Knowledgeable in personal and embedded computing solutions.

·Active and highly participative leader of high performance organizations.

·Well versed in Quality and Reliability as well as Total Life Cycle Management.