Objective

To deliver business marketing strategies that improve company's competitive edge while expanding their customer base through increased referrals, saving them time and money which reduces marketing costs.

Summary

EXECUTIVE BIO Jeff Beale is passionate about Internet marketing and the different techniques involved in bringing customers and businesses together through interactive and informative means. As founder and CMO of Jazar Dezign, Jeff puts his MBA from AIU as well as his 12 years of marketing experience to work. Jeff began his career as a web designer for the United States Air Force providing them with a registration portal for their annual symposium thus saving them over $35K in the first year alone. He then migrated to the corporate sector working for a small digital agency providing web design, search engine optimization and rich media marketing for them and their clients. With ability for strategic planning and capacity to generate results, he developed great part of his career in the digital marketing space earning him a position as a SEO Manager with 360i, an award-winning digital agency that helps Fortune 500 marketers reach their target audiences. This providing him the opportunity to work with major retailers such as Saks, The Children’s Place and Audible as well as major firms in the financial space such as E*TRADE and TrustedID. SUMMARY OF QUALIFICATIONS Successful mastery of Internet marketing in the areas of interactive web site development, SEO, PPC / SEM and strong relationship building with social media marketing. With over 12 years of web marketing & online branding experience, I am able to help achieve online business goals by identifying market niches, improving ranking and increasing traffic. Internet marketing demands successful lead generation methods combined with a process of lead capture and a measurable analytic to identify new opportunities.

Work History

Work History
Mar 2008 - Present

SEO Manager

360i
Working as a SEO Manager for 360i, an award-winning digital agency, focused on assisting Fortune 500 marketers in reaching their target audiences through interactive marketing. • Provide optimization strategies in line with Internet standards which have increased major digital audio retail client's ranking by 25% and traffic by 59% within an 8 months time. Reported by Omniture. • Provide site assessment and optimization strategies which increased major financial holding firm ranking by 23% and traffic by 13% without major site overhaul. • Provided technical recommendations for optimization and usability to major clothing retailer during their redesign. Traffic increased to 116% over baseline as reported by Coremetrics. Worked on SEO and PPC / SEM for this client. • Trained and manage a team of SEO coordinators and technicians to provide site assessment, recommendation documentation and reports on an ongoing bases.
Mar 2008 - Present

Media Coordinator

360i
Certified as a Google Adwords Professional with SEM (paid and organic search) and Media (banner/display, e-mail marketing, co-registration) experience. Work experience in Google Adwords, Yahoo Search Marketing and MSN Ad Center platforms. • Research, implementation, optimization media campaigns for 360i clients in the retail industry. • Execute key client paid search media strategies and plans • Write creative copy for paid search media campaign ads • Analyze media plans and provide reporting for media campaigns • Monitor campaign performance and make optimization recommendations
Jun 2001 - Present

Internet Marketing Specialist / Web Operational Manager

Jazar Dezign
Provide Internet marketing consultation, online advertising, website promotion, and website design services to companies in need of enhancing their online presence. • Conduct online marketing research and competitive research • Drive completion of key high visibility project with very aggressive deadlines • Provide leadership and direction to project teams by understanding business processes, gathering requirements, identifying potential usability issues & managing scope • Obtained first page positioning organically in the search engine for several clients using best possible key terms saving them thousands of advertisement dollars. • Develop and implement corporate web site operations. Manage projects and design staff in developing clients' web sites according to scope.
Nov 2001 - Feb 2006

Marketing Director

ShoutrStream Technology
• Reshape the company overall E-marketing strategies • Promote their services through multiple online channels of marketing • Carrying out their SEO campaigns obtaining top organic search engine position for several company web sites. Maintained position for over 24 months. • Obtained and managed over 70 mid sized to Fortune sized clients providing them rich media marketing platforms • Generated over $400,000 in annual sales over a 12 month period. • Helping them out to improvised their CMS solution • Reshaped company brand to promote consistency and deliver new message • Development, Design and Delivery in the areas of Marketing Assessments • Developed email marketing campaigns • Prepared and analyzed online tracking reports • Reviewed corporate web page, recommended revisions, and completed all necessary updates
Feb 1997 - May 2001

Strategic Internet Marketing Manager

Headquarters Air Command (United States Air Force)
• Manage implementation and upgrade of corporate level computer system. • Included project management, multi-system design and programming, administration of system policies and procedures, training, and troubleshooting. • Developed worldwide symposium website in-house averaging 4000 hits daily. • Responsible for all aspects of internet information, saving organization over $40,000 in contract costs and increased productivity by automating nearly 40% of processes. • Designed all graphics and page layouts to include the cover of the Symposium's 700-page proceedings book utilizing Photoshop and Fireworks. • Operate in Top Secret an Secret Environment with Security Clearance.

Education

Education
2005 - 2006

MBA

American Intercontinental University
2004 - 2005

BA

American Intercontinental University
2003 - 2004

AA

American Intercontinental University
1998 - 2001

Network Administrator

Tidewater Technical Institute
1989 - 1991

AA

Hampton University

Skills

Skills

Search Engine Marketing (Media / PPC)

Web Design

Search Engine Optimization

Certifications

Certifications

Google Certified

Google

References

References

Jansen Drake

Jeff Beale is the most result oriented professional I know in the Search Engine Optimization field.

Kate Thomas

Jeff is always extremely helpful and a pleasure to work with. He is truly passionate about Search Engine Optimization and works tirelessly to maximise the client's potential.

Jeremiah Smith

Jeff focuses on the most important aspects of our profession that really move the needle both for the client and for the agency. In this way, there is far less friction and wasted energy performing less effective tasks. Jeff is also very good at delegating a work load to decrease the burden on each person he manages.