Download PDF

Work experience

Oct 2008Present

Copywriter/Direct Marketing Consultant

JPromotions

Grow new business through strategic planning, development and management of client promotions.

• Create copy/concepts to increase sales for Really Good Stuff through web, catalog and direct mail promotions

• Creative Director for all B2B marketing at Good Directions

• Copywriter of Taunton Press magazines monthly B2B emails and online media kits

• Launched Windsor Marketing Group’s MarketSURE program to grocery trade • Developed advertising campaign to introduce Sandvik Interactive Publishing to U.S. market • Write/edit/proofread for LEGO online, catalog and retail businesses

Jan 1989Oct 2008

Promotion Manager/Print and Interactive Copy

Scholastic Inc., Danbury, CT

Created copy and concepts to promote Disney, Dr. Seuss, Nick Jr., Baby Einstein, Build-A-Bear, Phonics and other continuity programs through banners, emails, websites, direct mail, brochures, space ads and inserts.

• Customer retention email stream redesign increased click rate 300+%.• Successful re-launch of Baby's First Book Club increased profits 128%.• Go Fish game package featured as success story in Inside Direct Mail.• Sample book mailing increased response 350%.

20002008

Promotion Manager/Copy

Scholastic Inc.
Apr 1987Jan 1989

Editor/Communications Associate

Tetra Pak

• Created targeted publications, news/product releases and other marketing communications to introduce aseptic

  packaging technology to the food industry, sales force and consumers.

• Managed a staff of 10 freelance writers.

Jul 1984Apr 1987

Marketing Writer

E.F. Hutton

• Created AE/client publications, brochures, direct mail, phone scripts and prospecting letters.

Sep 1982Jul 1984

Direct Investment Group Copywriter

Prudential-Bache Securities

•Commended by company president for development of editorial content created to support/educate the sales

   force. 

Education

19751980

University of Florida

M.A. in English

B.A. in Art

References

Glenn Peters

“Joan was a copywriter and manager in my creative department for 15 years. She has a broad knowledge of business principles and a deep understanding of copywriting strategies. The copy she writes is always smart, always on target. A professional in every sense of the word.”

Tom McDade

"I have known Joan Pollak for 18 years. For 5 years, I was a part of a writing workshop she organized and led at her residence. Our gatherings were well structured, orderly and professional. Joan assured that all participant offerings whether poems, fiction or essays received adequate attention and fair evaluation. When a rare dispute developed, she was able to arbitrate in a tactful and reasonable manner. Her comments were consistently on target and her suggestions welcomed and valued. The quality of her own writing as well as her prolific reading background placed her views and opinions in high regard. Moreover, her enthusiasm did not ebb after each weekly meeting. Joan was always willing to listen thoughtfully to a phone call brimming with creative developments and epiphanies a workshop member felt compelled to share. I did not lose touch with Joan after I left the group. She remains a loyal and reliable friend. I'm happy to provide further information if required.” 

Barbara Tedesco

“I have had the pleasure of working with Joan for over 15 years during my time at Grolier/Scholastic. She is extremely creative always delivering fresh and targeted copy under tight deadlines and high volume. If you are looking for a top-notch multi-channel copywriter, you can't go wrong with Joan.”

Portfolio

Volunteer Work

DSABC Mentoring Program, Danbury, CT

Student Mentor

•Work with struggling student led to significantly improved attitude and scholastic performance.

Merry Hill Child Care Center, Newtown, CT

Treasurer, Board of Directors

•Created/implemented $400k annual budget.

•Led Search Committee in hiring of new Director.

•Spearheaded purchase of property from the State.

CT Gator Club, Officer

Summary

Multi-channel conceptual copywriter 

with a track record of increasing response, sales, and profits through

innovative web and direct marketing concepts for a variety of industries, including:

• Home & Garden

•  Publishing 

•  Financial Services

•  Food Packaging

•  Educational Materials

•  Collectibles

•  Retailing

Publications

• Potpourri

• Pan Kú

• Fritz

• The Advocate

• The New Press Literary Quarterly (1st Prize)

• Glimmer Train