Work experience

Work experience
Oct 2008 - Present

Copywriter/Direct Marketing Consultant


Grow new business through strategic planning, development and management of client promotions.

• Create copy/concepts to increase sales for Really Good Stuff through web, catalog and direct mail promotions

• Creative Director for all B2B marketing at Good Directions

• Copywriter of Taunton Press magazines monthly B2B emails and online media kits

• Launched Windsor Marketing Group’s MarketSURE program to grocery trade • Developed advertising campaign to introduce Sandvik Interactive Publishing to U.S. market • Write/edit/proofread for LEGO online, catalog and retail businesses

Jan 1989 - Oct 2008

Promotion Manager/Print and Interactive Copy

Scholastic Inc., Danbury, CT

Created copy and concepts to promote Disney, Dr. Seuss, Nick Jr., Baby Einstein, Build-A-Bear, Phonics and other continuity programs through banners, emails, websites, direct mail, brochures, space ads and inserts.

• Customer retention email stream redesign increased click rate 300+%.• Successful re-launch of Baby's First Book Club increased profits 128%.• Go Fish game package featured as success story in Inside Direct Mail.• Sample book mailing increased response 350%.

2000 - 2008

Promotion Manager/Copy

Scholastic Inc.
Apr 1987 - Jan 1989

Editor/Communications Associate

Tetra Pak

• Created targeted publications, news/product releases and other marketing communications to introduce aseptic

  packaging technology to the food industry, sales force and consumers.

• Managed a staff of 10 freelance writers.

Jul 1984 - Apr 1987

Marketing Writer

E.F. Hutton

• Created AE/client publications, brochures, direct mail, phone scripts and prospecting letters.

Sep 1982 - Jul 1984

Direct Investment Group Copywriter

Prudential-Bache Securities

•Commended by company president for development of editorial content created to support/educate the sales



1975 - 1980

University of Florida

M.A. in English

B.A. in Art

Volunteer Work

DSABC Mentoring Program, Danbury, CT

Student Mentor

•Work with struggling student led to significantly improved attitude and scholastic performance.

Merry Hill Child Care Center, Newtown, CT

Treasurer, Board of Directors

•Created/implemented $400k annual budget.

•Led Search Committee in hiring of new Director.

•Spearheaded purchase of property from the State.

CT Gator Club, Officer


Multi-channel conceptual copywriter 

with a track record of increasing response, sales, and profits through

innovative web and direct marketing concepts for a variety of industries, including:

• Home & Garden

•  Publishing 

•  Financial Services

•  Food Packaging

•  Educational Materials

•  Collectibles

•  Retailing


• Potpourri

• Pan Kú

• Fritz

• The Advocate

• The New Press Literary Quarterly (1st Prize)

• Glimmer Train