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profile

Award-winning multimedia professional offering superior written, verbal, and visual communication skills.

Wide-ranging marketing agency experience that often exceeded client expectations with astute writing, video production and direction.

Comprehensive communications service for dynamic PR and marketing firms, a Fortune 500 energy industry leader as well as various television, radio and multimedia news organizations.

Hands-on experience in staff mentoring and resource allocation.

Known for grace under pressure that delivers top quality results in all elements of communication including video multimedia production, copywriting, media training, public speaking, professional voice over, executive speech writing, website content and university-level instruction.

Proven ability to deliver excellent results in the face of unforgiving deadlines.

professional history

ITG Brands
2012Present

Communications Specialist/Video Producer/Chief Internal Communications Writer

Consistently develop, execute and deliver effective multimedia content for internal company audiences on various platforms that provided stability during ITG Brands transition from Lorillard, LLC after major corporate merger.

Create daily articles and independently produced video material for ITG Brands' internal employee informational website, Insight.

Collaborate with appropriate business units to produce targeted video training material for each segment of the business; Operations, Sales and Marketing, Human Resources.

Research, produce and execute ITG Brands' annual United Way campaign video.

Produce and assist present video content for ITG Brands' semi-annual offsite national Leadership Conference.

The Bloom Agency
20102012

Contracted Communication Strategist/Video Producer/Copywriter

Strategically evaluated, recommend and execute marketing communications tactics created specifically for discrete target audiences according to client needs.

Wrote, produced, directed, and narrated online/broadcast video products for various clients that have ultimately met sales goals, generated positive press, and a contributed to a successful client Initial Public Offering.

Acted as media relations and media training professional.

Developed marketing concepts and managed account for new client leadership training programs resulting in full enrollment and program expansion.

Created and launched public relations plan prior to a client’s successful IPO.

Called upon for public speaking, voice over narration and public education outreach.

RMA Public Relations
20082010

Senior Media Specialist

Aggressively assessed and met external and internal communications needs of a wide range of profit and non-profit clients.

Crafted and executed crisis communications and training programs for client media spokespeople and executives.

Lecturer/Adjunct Instructor in Journalism and Communication for the University of North Carolina, Greensboro and High Point University.
WFMY-TV
20032008

Anchor/Reporter

Team leader and staff mentor hired to provide stability to the station's on-air staff following a period of rapid change and turnover at this Gannett Inc. station.

Succeeded in unifying the morning news team and leading it to top ratings in the majority of all ratings periods from November 2003 – August 2008. Co-produced and executed daily three-hour live news broadcasts: “The Good Morning Show”, and WFMY News 2 at Noon.

Chosen as a company spokesman for various community, educational, and charity events.

WPNT Communications
20022003

Associate Media Trainer

Assessed internal and external communications needs of a wide range of confidential public and private clients ranging from major utilities to government entities.

Prepared media crisis action plans specifically tailored to meet client needs and vulnerabilities.

Provided extensive client training in media relations strategies and crisis management.

Crafted and executed crisis communications training programs designed to offer client spokespeople turnkey packages of strategies and skills dedicated to successful outcomes in multiple media environments.

Williams Energy
20002002

Director of News / Special Projects Mgr

Responsible for a full array of corporate communication functions, including media relations, speech writing, internal communications and acted as PR agency liaison.

Co-developed and anchored EnergyNewsLive.com; a daily series of nine streaming video energy industry newscasts. 

Dramatically exceeded the five-year goal of 5,000 registered ENL users by achieving 40,000 new users in only two years.

Advised and protected Williams executives in news conferences, presentations, and public appearances.

Recognized as a trusted public speaker and executive coach.

Moderated the energy industry Clean Cities Forum, Oklahoma City, OK; 2001.     

KJRH-TV
19932000

Anchor/Reporter

Co-wrote, planned, produced and anchored all primetime weekday newscasts, including live interviews and remote live reports for this Scripps Inc. station.

Achieved consecutive Best Newscast awards from the Associated Press in 1997 and 1998.

Received the RTNDA's Best Feature award in 1994; also Honorable Mention for Best Documentary from the Associated Press in 1998.

Named as one of Ten Outstanding Young Tulsans by the Tulsa Jaycees in 1997.

Selected as host/featured speaker at fundraisers and special events for a variety of non-profits and educational organizations.

Provided classroom instruction as Adjunct Professor at Rogers State University, Claremore, OK; 1997-1998.
KTUL-TV
19861990

Anchor/Reporter

Received the Best Feature award from the Associated Press.

Portfolio

Portfolio

Portfolio

Education

Oklahoma State University
19791983

BS

Radio Television Film/News and Public Affairs

Gonzaga University
20062008

MA

Communication and Leadership Studies