Work History

Work History
Sep 2008 - Present

Founder & CEO


Jay has built Proudcloud from the ground up to become one of the leading Ruby on Rails development firms in the Philippines.

Under Jay's leadership, Proudcloud has attracted the country's best developers that share the company's vision of nurturing an environment of innovation, collaboration, and purposeful work.

Proudcloud is an agile Ruby on Rails and iOS engineering firm with a relentless passion for innovation. We strive to share this passion with our clients to create a mutual desire to build great things.

We're building a better web in a fearless and heroic way.

That's our mantra, and our purpose.

Apr 2002 - Jan 2008

Founder and CEO

Airborne Access Corporation

As founder and CEO, Fajardo established the country’s first Wi-Fi hotspot operator which today is the largest and most popular Wi-Fi network in the Philippines with over 600 hotspots throughout the country. While leading and growing the company from a management perspective, Fajardo also played the lead role in developing the product and brand as well as the technology architecture. 

As CEO, Fajardo’s role was to define the company’s vision, act as chief strategist, and bear P&L responsibilities.

Fajardo has fully divested his equity in the company which is now 100% owned by PLDT/SMART Communications, the Philippines’ largest telecommunications fixed line and wireless carrier.

Jul 2000 - Apr 2002

Managing Director

Pacific Sun (Asia), Ltd.

As Managing Director of Pacific Sun, Fajardo was in charge of building the company’s wholesale Voice-over-IP network with points-of-presence in Manila, Thailand, and Vietnam. Fajardo designed and implemented the company’s VOIP network operations that included redundant high speed IP links and fault tolerant data centers in Bangkok, Manila, and other remote sites throughout Asia. Fajardo also developed and executed the company’s business processes which included marketing strategies, billing and collection systems, QOS, and network operations.

At Pacific Sun, Fajardo also established strategic relationships with wholesale long distance carriers and telcos in the Philippines, Japan, and the United States. During his stint at Pacific Sun, the company’s VOIP network supported millions of long distance minutes per month.

Jun 1998 - Jul 2000

Chief Operating Officer

Global Direct Access Corporation

At GDA, Fajardo designed and implemented the company’s VOIP network, data center, and business processes. The company’s VOIP network supported an average of 3 million minutes of long distance minutes into Vietnam.

Aug 1996 - Jun 1998

Technology Director

Businessworld Online, Inc.

At BusinessWorld, the Philippines’ leading business daily, Fajardo played a key role in developing and launching what was to be the country’s first newspaper to establish a presence on the web.

Aside from forming the technology foundation of the new media company, Fajardo developed various web based applications that would be integrated into the core web site, including a search engine of the newspaper archives and the user interactive features using Java and Javascript.

Fajardo also led the orientation and implementation team for the Press Foundation of Asia’s NETCENTER project, an internet based network of press organizations throughout Asia. He conducted on-site training, orientation, and execution at the various member press institutes in Malaysia, Thailand, Nepal, India, and Bangladesh while linking them to the NETCENTER network.

Jul 1992 - Aug 1996

Founder and President

Synthesys, Inc.

As president and lead software engineer at Synthesys, Fajardo and his team served the bespoke IT applications requirements of various companies in the Philippines which included, Compania de Filipinas (TABACALERA), and Unilever.

Jun 1991 - Jul 1992

Founder and Systems Analyst

Igue Systems, Inc.

At Igue Systems, Fajardo was part of a team that developed a Basic Interpreter for the SHARP’s pocket computer platform.

Feb 1990 - Jun 1991

Systems Analysts and Programmer

Atlas Mining and Development Corp.

As a member of the company’s IT group, Fajardo migrated the group’s entire software development and database environment from legacy Cobol to the xBase platform. His systems development work included applications to support the company’s General Ledger, Accounts Payable, and Accounts Receivable processing.

Fajardo also headed a team that implemented an early wireless data communications network using Single Side Band frequencies connecting the company’s offices in Makati, Masbate, and Cebu.   



Jay is a passionate practitioner of agile methodologies, Web 2.0 best practices, social computing, and the lean startup mentality.

Jay has vast experience in technology startups in the fields of Wi-Fi, VOIP, Telecommunications, Internet Media, and Software Engineering. The combination of his management capabilities and hands-on technology experience has given Fajardo a unique edge in founding and steering innovation driven companies from a Senior Executive level.

Other Affiliations and Certifications

  • NAUI Open Water Certified Scuba Diver since 1994
  • Center Half-back, Left Half, Forward for Atletico Nacional de Manila 2nd Division Soccer Club
  • Tau Gamma Phi Grand Fraternity, De La Salle University since 1986


Football (soccer), Wine, Reading, Vintage Watches, World History, Archeology, and Technology.


In addition to having expert proficiency in written and spoken English, Jay possesses varying levels of proficiency in other languages which he continues to study and improve on such as;

  • an advanced proficiency in written and spoken Filipino (Tagalog),
  • intermediate proficiency in written and spoken Spanish, and
  • basic proficiency in spoken Thai.

Development Proficiencies

Jay is proficient in development platforms that include:

  • Linux, MySQL, Apache, PHP (LAMP), CodeIgniter
  • Ruby on Rails, Merb
  • CMS platforms including Joomla, Wordpress, and Drupal
  • Social Networking platforms such as ELGG, and Dolphin 
  • Facebook API
  • Perl, Shell, and Javascript
  • XCode 3 and the Apple SDK
  • C++
  • Database Design and Development
  • Legacy languages such as Pascal, Fortran, and Cobol


Jun 1998 - Mar 1991

BS. Commerce Major in Management

De La Salle University