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Work experience

Jun 2013Sep 2015


Contract Advertising

Brands Handled: NIIT, Asian Paints, HSBC, Godrej Vending,GPI


  • Been on the revenue churner brand ILS, led the brand revamp exercise along with expansions across category
  • Been an active contributor to NIIT’s growth story with every successful campaign launch
  • IEB Nigeria Scholarship registered a growth of 17% - a first in the last 3 years. Key markets like Liberia and Ivory Coast contributed hugely to lead generation
  • Actively collaborating on the new cigarette brand launch for GPI
  • Brand Revitalisation exercise on Royale Play
  • Digital Marketing Campaign on Royale Play Wall Fashion
  • New product development on Asian Paints, meant to elevate brand’s stature and presence in the décor space
  • Led seasonal customer acquisition campaigns on HSBC which brought results. Entailed innovations which worked in getting numbers for campaigns like LAP, Wealth Management .Active involvement with JWT network across APAC and London
  • Brand Management and active client advisor for Godrej Vending, on both the direct and channel operations
Dec 2011May 2013



Brands Handled: Johnson’s & Johnson’s Baby, BlackBerry, Racold and Nicorette


  • Led Share the Language of Love Campaign which got BBDO an Effie award in 2013 and recognition in in-house awards to J&J
  • Extensive research on Nicorette and J&J for new product development
  • Worked on BlackBerry’s biggest integrated local campaign ‘Action starts here’ – the first locally created work to go global. Was launched across APAC and became a huge hit
  • Won a successful pitch with Racold coming on-board and rebranded the brand for the category
  • Active interaction with partners like Wolf Ollins on new business
May 2010Dec 2011


Ogilvy and Mather Advertising

Brands Handled: Vodafone, Ponds


  • Won a Goafest metal for the acclaimed ‘Celebrate Bandra’ Campaign for Vodafone
  • Created localized communication in MP basis local art – a first for the zoozoo loving Vodafone
  • Contributed to brand research exercise to launch the concept of retail beauty advisors for Ponds


PGDM in Advertising and Marketing

Xavier's Institute of Advertisisng

B.A Hons Journalism

Kalindi College, DU


Marketing Management

Integrated Campaign Management

Digital Marketing

Competitive Landscape Mapping

Market Research and Analysis

New Product Development

Brand Positioning