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Sales and Marketing executive with more than 6 years of accomplished career history; the key element in branding of an international luxury brand franchise within a highly competitive retail market in Singapore. Dedicated and reliable leader with strong multi-cultural and cross-functional leadership skills. Greatly contributed in increasing company’s sales and improving business development, human resources and customer loyalty. A highly effective sales trainer and committed brand manager. 

employment History

20132016

SALES AND MARKETING DIRECTOR | Kind of Blue Pte Ltd

Forever Flawless Singapore

Kind of Blue Pte Ltd is a skincare company that was established in 2009. In a span of 6 years, Kind of Blue has grown to compete with other leading companies and expanded from retail kiosks to luxury boutiques, currently having 7 strategic locations in Singapore. 

  • Initiated Marketing Communications efforts by collaborating with local events and magazines to increase brand's visibility, achieving 2 major events sponsorship and 4 publication partners in 2015.
  • Improved customer loyalty by launching a CRM software, new product promotions and e-commerce website, thus, increasing the number of returning customers.
  • Generated 200 - 300 leads monthly from social media campaigns, website traffic and various external promotions and advertisements.
20112013

SALES AND TRAINING MANAGER | Kind of Blue Pte Ltd

Seacret Spa LLC Singapore 

Seacret - Minerals from the Dead Sea is the pioneer franchise of Kind of Blue Pte Ltd that was launched in Singapore in 2009. 

Accomplishments as Sales and Training Manager:

  • Managed 3 retail store locations on a daily basis, which include Daily sales total, equal distribution of working employees, product Inventory and Individual employee sales target.
  • Headed the whole sales training process including training schedule, distribution of training materials, improving of sales speech, and compilation of new and previous training materials.
20092011

SENIOR SALES CONSULTANT | Kind of Blue Pte Ltd

Seacret Spa LLC Singapore 
  • Appointed as Senior Sales Consultant on the first year as a result of good performance, 10-15% increase of monthly individual sales goal and leadership abilities. 

Education

20042008

Bachelor of Arts in Communication

De La Salle University Philippines

        

expertise

B2C Sales and Marketing

Social Media Marketing
Retail Management

Digital Marketing
Search Engine Optimization

Search Engine Marketing
Content Marketing

Customer Relationship Management
Lead Generation

Content Management Systems
Brand Management

E-Commerce


essentials

Client Relations  Staff Training and Development
Cross-Functional Leadership Multi-Cultural Management
Planning and Execution Market Research

languages

High Proficiency English | Filipino
Mid Proficiency Spanish | Chinese
Low Proficiency Japanese | Hebrew