SALES AND MARKETING DIRECTOR | Kind of Blue Pte Ltd
Forever Flawless Singapore
Kind of Blue Pte Ltd is a skincare company that was established in 2009. In a span of 6 years, Kind of Blue has grown to compete with other leading companies and expanded from retail kiosks to luxury boutiques, currently having 7 strategic locations in Singapore.
- Initiated Marketing Communications efforts by collaborating with local events and magazines to increase brand's visibility, achieving 2 major events sponsorship and 4 publication partners in 2015.
- Improved customer loyalty by launching a CRM software, new product promotions and e-commerce website, thus, increasing the number of returning customers.
- Generated 200 - 300 leads monthly from social media campaigns, website traffic and various external promotions and advertisements.