Interest

Advertising & Marketing, Social Media, Advaita

Summary

Copywriter with the rare and unique ability to write in English and Tamil. Skilled at conceiving ideas, creating and implementing communication strategies that would integrate offline and online media. Crafts compelling script for TV & Radio. Worked/Working  for several leading ad agencies in Bangalore, Chennai & Coimbatore. Excels at English to Tamil Translation. Working for several leading translation agencies in Coimbatore, Chennai, Delhi & Bangalore. Now exploring the power of Social Media and persuading clients to include social media strategy in their marketing mix.

Work History

Work History

Senior Copywriter

Alaknanda Advertising

Senior Copywriter

Manipal Advertising

Senior Copywriter

Sasi Advertising
1999 - 2002

Copy Coordinator

MAA Communications

The first ad agency I worked for. Gained knowledge about the field. Coordinated with various language translators and understood the nuances of languages. Began to try my hand at copy writing and stared with small Tamil translations and copy writing jobs. And the rest, as they say, is history!

Dec 1984 - 1999

Copy Editor/Proof Reader

MacMillan India

The first company I worked for after my graduation. Gained knowledge in editing and proofing. Copy edited several scientific and technical books and journals published by leading publishers worldwide.

Education

Education
Jun 1982 - Apr 1984

M.A.

Bharathiyar University

Studies in Govt. Arts College, Coimbatore. Exposed myself to literary circles. Spent much time reading books other than text books :-) More than classical literature, I was very much interested in modern literature. But, ironically I failed in that subject! Wanted to become a lecturer. If that fails, a writer with the secret ambition of winning a nobel prize. Mercifully the world of academics and literature escaped unhurt.

Portfolio

Portfolio

Skills

Skills

Tamil Copywriting/Translation