Copywriter with the rare and unique ability to write in English and Tamil. Skilled at conceiving ideas, creating and implementing communication strategies that would integrate offline and online media. Crafts compelling script for TV & Radio. Worked/Working for several leading ad agencies in Bangalore, Chennai & Coimbatore. Excels at English to Tamil Translation. Working for several leading translation agencies in Coimbatore, Chennai, Delhi & Bangalore. Now exploring the power of Social Media and persuading clients to include social media strategy in their marketing mix.
Advertising & Marketing, Social Media, Advaita
1999 - 2002
The first ad agency I worked for. Gained knowledge about the field. Coordinated with various language translators and understood the nuances of languages. Began to try my hand at copy writing and stared with small Tamil translations and copy writing jobs. And the rest, as they say, is history!
Dec 1984 - 1999
Copy Editor/Proof Reader
The first company I worked for after my graduation. Gained knowledge in editing and proofing. Copy edited several scientific and technical books and journals published by leading publishers worldwide.
Jun 1982 - Apr 1984
Studies in Govt. Arts College, Coimbatore. Exposed myself to literary circles. Spent much time reading books other than text books :-) More than classical literature, I was very much interested in modern literature. But, ironically I failed in that subject! Wanted to become a lecturer. If that fails, a writer with the secret ambition of winning a nobel prize. Mercifully the world of academics and literature escaped unhurt.
Ad promoting Apollo Hospital Heartcare helpline. Language: Tamil. Agency: Alaknanda, Madurai
Dealer Wanted Ad for ASM Milk. Language: Tamil Client: Sree Maruthi Printers
MBA Admission Ad created for GRG School of Management Studies, Coimbatore. Agency: AdSync
Ad promoting a new business centre in Coimbatore
Flyer for Avva Institute of Hotel Management
Newspaper ad for Veegaland. Language: Tamil. Agency: Maitri
Trade Magazine Ad for Sodaltech Paper Conversion Machinery manufacturer. Agency: AdSync
Flyer for Reliance Broadband. Agency: Maitri
Flier created for Reliance Mobile. Language: Tamil. Agency: Maitri
Press Release for Black Thunder, Theme Park
A Press Release for Suzlon