PRESIDENT AND CEO
AVG (Beijing) Internet Security Technology
As part of the senior management team of the Europe-based AVG Technologies, a leading anti-virus and Internet security software company with 110 million users worldwide, from ground up, built, drove and executed its overall business in China.
Conducted extensive market research and competitive analysis, and developed a unique product positioning in the highly complex and competitive China market. Developed market-entry and business plans with measurable objectives for multiple scenarios to support different investment strategies. Leveraging his networks and government relationships, he completed the product regulatory certifications and approval, and developed an innovative business model with the viral power of free software and revenue model from value-added-services. In three months, he established strategic partnerships with key leaders in the marketplace, such as Tencent, the largest Internet company in China, for co-marketing to their 600+M user base, and Founders, HP, Acers, Asus, et al. for bundled pre-installation on 23M new PC/laptops for year one, to quickly develop account penetration and VAS revenue generation. Upon the launch of our service with Tencent, the traffic increased by 1700 times over the previous month.
Provided the visionary leadership for the company and quickly built a high performance team with top talents, and established a network infrastructure support for eCommerce and online payment in the first 3 months. Developed a high-integrity high-image co-branded national marketing campaign with a government agency to position the company and to market product effectively with a minimum cost. Customized negotiations and maintained communications and engagements with key stakeholders within and outside the global organization. Staged a multi-tier eMarketing plan with an internal team, outside agencies and leading download sites for brand building, word-of-mouth, user & fans communities, distribution, and corporate & product messaging.