Volunteer

2009-2011 Washington Youth Summit on the Environment, George Mason University (Pro-Bono Consultant)

2009-2010 Woodburn Elementary School PTA Fundraising Committee, Community Partnerships

2009-2010 Fairfax County School Board, Career and Technical Education Advisory Committee.

Summary

Proven communications leader who has delivered double digit growth in brand awareness, media impressions, fundraising and online membership for two international organizations with operations on multiple continents. Led institutional rebranding efforts and designed and executed communications strategies and integrated marketing campaigns with Fortune 500 companies, public relations firms and cross-divisional teams. Served as media spokesperson and led crisis communications efforts. Provided guidance to senior executives, board members and top donors. Managed staff and budgets, sat on leadership teams and served as partner liaison.

Work History

Work History

Producer/Associate Producer/Production Assistant

CNN

Coordinated daily news broadcasts, special events and breaking news with team of producers, writers and hosts.  Directed Atlanta control room operations during live broadcasts.  Supervised team of editors, associate producers and production assistants.

2009 - 2011

Senior Director, Communications Strategy & Campaigns

Conservation International

Developed and implemented global communications strategies and integrated campaigns for branding, fundraising, policy change, online membership growth and partnership development.  Supervised media, communications strategy and internal communications teams. Ensured consistency of campaigns and branding internationally through oversight of field communicators.  Wrote institutional crisis communications manual.

  • Designed and launched institutional communications, marketing and branding strategy with SVP to align with organization’s new mission, vision and operations.  
  • Developed and project managed communications campaigns which resulted in increasing CI’s membership by 40 percent, international environmental policy changes and new partnerships.
  • Presented strategic initiatives to board of directors, institutional executive team and top donors.
  • Led crisis response team and provided guidance to senior executives during sensitive situations including the BP oil spill, corporate greenwashing accusations and field office closures.
2004 - 2009

Director, Communications & Marketing, Corporate Partnerships Division

Conservation International

Managed communications & marketing team for CI’s Center for Environmental Leadership in Business, during which time corporate partner revenue grew by 77 percent.  Project managed all cause marketing and corporate social responsibility campaigns. Oversaw media engagement, online messaging, print collateral and co-branding.  Worked directly with senior executives to develop partnerships with Fortune 500 companies.

  • Project managed campaigns with partners including Starbucks, McDonald’s, DreamWorks and Disney generating millions of dollars in revenue, hundreds of millions of brand impressions, a 400 percent increase in unaided brand awareness and a 30 percent membership jump. 
  • Led $2 million effort to build and launch “Team Earth,” a consumer education and advocacy campaign, with SC Johnson, Dell, Harrah’s, Wrigley, Starbucks and eBay. Teamearth.org saw nearly 90,000 visitors and a 95 percent subscriber conversion rate during launch phase.
  • Developed communications strategy guiding high-risk engagement with Wal-Mart as their first environmental partner and placed story featuring partnership on cover of Fortune Magazine.  
  • Overhauled corporate communications and marketing approach, enhancing CI’s work with the private sector as a core institutional brand attribute.
2001 - 2004

Media Manager, Corporate Partnerships Division

Conservation International

Developed and implemented international media strategy launching CI’s new corporate partnerships division - The Center for Environmental Leadership in Business.   Served as media spokesperson and was responsible for all press releases, media pitching, op-eds, newsletter copy and media training.  Raised the profile of CI’s work with the private sector among corporate decision makers, foundations, governments, consumers and staff.

  • Secured millions of earned media impressions across multiple top-tier print, television, online and radio outlets. Results included a 15 percent increase in corporate partner revenue, international recognition of CI’s corporate engagement work and a solid pipeline of partnerships and funding.
  • Launched new business unit with stories on the front page of The New York Times business section, A-section of The Washington Post and the Associated Press.
  • Wrote, produced and distributed first institutional brand building campaign featuring Harrison Ford with media director.  Secured over $500,000 of free video and print placements.  Worked with United Airlines to feature video onboard all flights and run a full page ad in Hemispheres magazine.
  • Wrote first institutional document guiding best practices for communications with corporate partners.  Served on cross-divisional team producing institutional corporate engagement policy.
1998 - 2001

Producer, Political Unit

CNN

Served on core editorial team producing flagship political talk shows, Late Edition with Wolf Blitzer and Evans, Novak, Hunt & Shields.  Conducted topic and guest research, wrote interview questions and anchor copy and laid out editorial calendar. Liaison to offices on Capitol Hill. Supervised team of editors, associate producers and production assistants.

  • Elevated Late Edition to top rated news program covering key stories including the Monica Lewinsky scandal and impeachment of President Bill Clinton; the historic 2000 presidential election and five-week Supreme Court battle; the bombing of the USS Cole; and the Elián González immigration struggle.
1995 - 1998

Producer, Business News

CNN

Produced top rated business shows, World Business Today and Moneyline with international team.  Conducted topic and guest research and wrote anchor copy.  Supervised production assistants to coordinate all live shots, video and graphics. Directed live control room operations for World Business Today and oversaw post-production of World Business This Week.

  • Team was key part of CNN’s emerging business news division, CNNfn, leading coverage during longest uninterrupted run of economic growth in U.S. History.

Team Earth Campaign

Lost There, Felt Here Campaign

Brochures & Print Collateral

Harrison Ford-CI PSA Campaign

Media Exposure

Education

Education
1991 - 1992

California State University, Dominguez Hills
Sep 1987 - May 1991

BA

Claremont McKenna College

Skills

Skills

Crisis Communications

Corporate Social Responsibility & Green Marketing

Media Relations & Spokesperson

Communications Strategy & Integrated Marketing Campaigns

Apple iWork suite (Pages, Numbers, Keynote)

Social Media

Using multiple social media channels to: 1. Increase brand visibility 2. Activate and build membership and fundraising 3. Build relationships with strategic stakeholders 4. Respond to crisis situations 6. Multiply the effects of traditional public relations and marketing