After working in the Wellington Hospitality industry for over 15 years, I have spent the last 18 months gaining an understanding of sales and marketing in the liquor industry. With a goal of gaining a better understanding of the wine and beverage business, last year I set about working in the winery for Rod McDonald. This role has developed into a sales role throughout the Hawkes Bay region and expanding into Wellington and wider territory's. I have gained a great understanding of the liquor industry, from the other side of the fence and have dealt with all sectors of the industry including grocery and traditional liquor.
My hospitality career saw me working primarily on the creation and development of high quality sites with an emphasis on growing profitability. Practical experience in this highly competitive area has enabled me to develop a strong skill set and broad industry knowledge. It has also allowed me to develop a unique perspective on brand management - in particular, the success and failure of brands through distribution approach, brand presence and strategic alliance selection.
While I have seen many trends come and go in the liquor industry, my focus areas have remained steady throughout my career:
·creative and effective marketing & sales strategy
·relationship building and nurturing
It is my passion and experience, which will allow me to make a transition to many different fields including management, sales and marketing, project management and development. I am excited about the prospect of using my creative approach to generate fresh ideas in any venture I am involved with.
I am driven by the opportunity to create initiatives and achieve goals, I feel my management experience and skills lend themselves to many sectors of industry, including but not limited to the wine and beverage industry.
I am originally from the Manawatu and my wife Anna is from Hawkes Bay.We have two boys Reed (14) and Hugo (11). In 2012 we settled into the Hawkes Bay and enjoy our new home town.