Jason Yeh

About Me

Jason Yeh is an Associate at FirstMark Capital, a $2bn venture capital firm based in New York City. As a graduate of the Huntsman Program in International Studies and Business at the University of Pennsylvania with concentrations in Finance and Entrepreneurial Management, he has combined his love and participation in the emerging media space with a career as an active investor in the space. At FirstMark, Jason focuses on seeking new investments and working with existing portfolio companies in the social media, onling gaming and online advertising areas.

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Work experience

Work experience
Oct 2007 - Present


FirstMark Capital
  • Find new investment opportunities in the emerging media and Internet space, specifically social media, online gaming and online advertising
  • Perform industry and company due diligence on investments made in online gaming companies Riot Games and Lumos Labs
  • Work with portfolio companies in a variety of business development and strategy rolls
  • Live Gamer: Identify potential distribution partners and strategic acquisition candidates; evaluate the financial implication of potential game publisher agreements
  • Lumos Labs: Aid in development of social media strategy; work with developer to build and optimize Lumosity Facebook application
Jul 2006 - Oct 2007


  • Major Grocery Chain pricing strategy - Worked with pricing team to develop new zone-based pricing scheme to be applied to all stores; built pricing tool that pricing analysts used on a daily basis to check and modify item pricing across all stores
  • Major Software Company product strategy - Worked with internal strategy team to design a survey and analyze survey data to determine video syndication strategy for consumer Internet business
  • Major Software Company product strategy - Worked with internal product team to analyze competitive landscape and develop internal strategy around online productivity tools and services
  • Major Cable Company - Collected and analyzed data around high speed data customer acquisition and churn and designed survey to understand how to optimize customer acquisition and retention through additional product offerings and product bundling
May 2004 - Sep 2004

Strategy & Planning analyst

  • Worked with strategy & planning team around determining integration strategy for eBay-EachNet after eBay acquired the leading Chinese online auction site EachNet
  • Member of the head creative team within Ogilvy & Mather Shanghai and worked as copywriter to develop ad creative storyboards for clients such as the Shanghai World Expo 2010, eBay, Dannon and Tsingtao Beer
  • Worked with Ogilvy Worldwide PR team to plan and coordinate events clients such asthe BAR (British American Racing) Honda F1 team and Vertu


Sep 2002 - May 2006


  • Student in the Huntsman Program in International Studies and Business, a dual-degree undergraduate program between the Wharton School of Business and the College of Arts and Sciences
  • Wharton concentrations in Finance and Entrepreneurial Management
  • College concentration in East Asian Studies and language concentration in Mandarin Chinese
  • Graduated Cum Laude
Aug 2004 - Jan 2005

Semester Abroad (part of Huntsman Program)

  • Direct enrollment in the School of International Relations at Peking University as part of the Huntsman Program curriculem
  • Took courses taught entirely in Mandarin Chinese with local students and faculty
  • Took courses in New Media in China, US-China Trade Relations, China-Taiwan Foreign Relations, History of China-Japan Relations and History of Chinese Art