Summary

Up and coming, meticulous, and intuitive account professional with experience in shaping brand and corporate profiles. Highly skilled at leveraging the power of social media to maximize brand awareness, customer acquisition and retention, and ultimately return on investment.

Work History

Work History
May 2011 - Aug 2012

Investor Relations Account Executive

KCSA Strategic Communication
  • Managed social media content for a yearlong national non-profit advocacy tour, helping to achieve its goal of gaining 100,000 supporter pledges.
  • Increased brand awareness and customer acquisition by managing daily posting and engagement on LinkedIn, Twitter, Facebook, and YouTube.
  • Identified and facilitated outreach to target audience, increasing social following by 500%.
  • Served as catalyst for client in refreshing social media marketing plans to sustain user retention. 
  • Scheduled investor road shows to facilitate the conveying of clients' unique value and market position to potential investors; increased attendance by 20% from previous year.
  • Created quarterly earnings reports, conference call scrips, press releases and investor presentations.
  • Responsible for analyzing clients' financial results and business practices and assembling pertinent data into a comprehensive script for management use during earnings calls.
Jun 2010 - Aug 2010

Assistant Account Executive

Pierce Mattie Public Relations

  • Created media lists and news releases for clients: Company Kids, The Company Store, Equmen, and Paola's Choice Skin Care Line
  • Assisted with coordinating and planning events for special promotions: Joico k-pak introduction, The Company Kids Moby Goby Clothing Line and others
  • Created media clips from magazines, websites and newspapers to support proof of placements
Feb 2010 - May 2010

Corporate Intern

Nexus Public Relations
  • Helped manage various food accounts including Britt Lion Eggs and Weetablx: researched potential PR possibilities
  • Formed and edited contact/media lists for various events and new client opportunities
  • Established and organized presentations to display the placements most beneficial to clients
May 2008 - Aug 2008

Operations/Treasury Intern

Wexford Capital LP

  • Assisted the operations and cash management teams of $7 billion investment advisory firm in clearing and settling trading positions
  • Processed corporate actions and dividends, valued total return and credit default swaps
  • Prepared reconciliations, investigated/resolved trade discrepancies and settlement issues

Education

Education
Aug 2007 - May 2011

Bachelor of Arts in Public Communication and a Minor in Marketing, Kogod School of Business

American University

Skills

Skills

Social Networking

Facebook, Twitter, YouTube, Flickr, LinkedIn, Instagrm, Pinterest, Hootsuite, Google + 

Microsoft Word, Excel, and Powerpoint

Bloomberg

Media Databases (Vocus, CisionPoint, and ThomsonOne)

Adobe Photoshop 7

Adobe InDesign CS5