Jan 2009 - Present
VP of Strategic Development
Lactalis American Group
Responsible for strategic development for the Americas including acquisition, joint ventures, individual operating company strategies and all cross operating company projects.
·Renovated and championed Project Oxygen:cross functional, cross operating division projects to increase cash flow via increased efficiencies, savings or strategic initiatives.Projects created to overcome corporate silos and speed growth, innovation and strategic decision making.
·Oxygen efforts are on track to deliver $1+ million and $6.2 million incremental cash flow in 2009 and 2010 respectively.
·Developed three year acquisition strategy, process and targets including white space and competitive analysis.
Jan 2008 - Present
Executive Committee Member
Lactalis American Group
Lactalis American Group governing board comprised of top executives from the Americas.
·Review and monitor corporate strategic direction, values, plans, performance, issues and challenges.
·Formulate and provide oversight of corporate policies and procedures.
Jan 2008 - Jan 2009
Top company executive responsible for full P&L performance and all activities including go-to market strategy, sales, marketing, finance, logistics, customer service, planning and HR departments.
·Engineered turn around returning MFI to profitability by eliminating legacy programs, aggressively prioritizing sales opportunities, correcting quality issues in manufacturing, reducing operating costs, rationalizing skus and optimizing product pricing strategies.
·Assumed leadership of failed integration program, redesigned program and restarted integration plan resulting in over $2 million savings annually.
·Revamped integration occurred on time, on budget and without any disruptions to customer service, ordering or fulfillment.
2006 - 2008
Senior executive responsible for all company operations including manufacturing, sales, marketing, customer service, logistics and finance.Managed over 275 employees including all department heads while reporting directly to the President/CEO.
·Initiated and launched five new products delivering over $38 million sales in 2006 - 2008
·Created and implemented formal systems for raw material management and increased dry storage resulting in over $250,000 annual savings.
·Developed and managed a company-wide annual planning process that applied corporate strategies on proposed activities resulting in more accurate budgeting, better control of profit planning, improved strategic decision making and better overall communication.
·Partnered with Vice Chairman of the Board and investment bank to co-author the Mozzarella Fresca strategy “book,” used to attract prospective acquirers.
2006 - 2005
Vice President of Marketing
Recruited to professionalize executive team, provide strategic leadership and prepare company for sale.Responsible for corporate strategy, marketing and customer service activities. Efforts included product development, regional expansion strategies/planning, competitive response and investor/consumer communication.
·Grew revenue over 20% while increasing profits by executing national expansion strategy and new product initiatives that grew product line, sales and opened new national markets.
·Created consistent graphic and communication branding across all marketing activities including new packaging, website redesign, public relations campaign, consumer and trade advertising.
2003 - 2005
Sr. Marketing Manager
E&J Gallo Winery
Led business teams responsible for Gallo $120+ million Premium Italian and French wine portfolio.Managed corporate relationship with multiple Advertising and PR Agencies including control of $25+ million marketing budget.
·Red Bicyclette:Developed the first Gallo French Brand including name, packaging, pricing, and architecture.Work included deep consumer segmentation, testing and wine style development via qualitative and quantitative research.Efforts required close partnership with French Winery/supplier, French Embassy and ranking French Trade ministers.Red Bicyclette delivered 106% of launch plan and became the #2 Premium French wine within twelve months.
·Pont d’Avignon:Created and launched the first Gallo French AOC Brand including consumer segmentation, positioning, architecture, label development and taste profile.Brand delivered 130% of year one objective.
·Ecco Domani:Assumed management of Winery’s biggest and highest profit Premium Brand.Improved margin while revitalizing marketing efforts resulting in very strong 2003 (+19%) and 2004 (+17%) growth.Efforts were recognized by the Industry with consecutive Impact Hot Brand awards in 2003, 2004 & 2005.
·Maso Canali:Restaged Ultra-Premium Italian brand behind new label, package and positioning while maintaining on-premise focus.Eliminated wasteful legacy programs and focused marketing dollars/materials on new strategy.Brand delivered best ever results in 2003 (+98%) & 2004 (+37%) despite a 15% lower marketing budget.
·Completed coursework and testing to become a Certified Specialist of Wine.
2002 - 2003
Group Brand Manager
E&J Gallow Winery
Led marketing teams responsible for all marketing strategies, tactics, activities, budget and P&L performance for Gallo base Italian portfolio.Responsible for $85+ million revenue and $15 million marketing budget.
·Bella Sera:Evolved overall architecture, strategy and marketing tactics based upon Brand lifecycle. Extended #1 share position of the Italian Category in both 2002 & 2003 by significantly outperforming the market.
·DaVinci:Created new Premium/Ultra Premium Italian brand including brand name, architecture, packaging and taste profile.Developed National rollout plan with sales management including allocations, incentives and key account calls.Brand delivered 165% of launch objective and was the fastest growing Chianti in America despite a significant ($2-3) price premium vs. competition.
2001 - 2001
E&J Gallo Winery
Responsible for the development and National launch of Gallo’s first popular priced Import Brand.Led internal and external teams to create two break-through Television commercials and three radio ads that became the Gallo advertising standard.Brand delivered 121% of launch plan and became the #1 popular Italian wine in the US.
2000 - 2001
Responsible for development and management of professional marketing program delivering >50% of new Franchise consumers.Total strategy overhaul focused on key leverage points, communication strategy, and spending levels.
·Developed new Consumer advertising & media strategy via new market segmentation and target consumer research resulting in a novel communication (advertising, media, PR) strategy that increased media delivery to high leverage consumers at a 15% dollar savings.
·Responsible for global development including technology coordination, overall launch strategy (consumer, professional & trade), ideal form development, success criteria, and project financials for two upstream initiatives.Initiatives resulted in estimated annual sales of > $300+ million globally.
1997 - 2000
Procter & Gamble co
·Led global development of a new segment of floor cleaning products resulting in new $350+ million sales annual business.
·Patents Issued:5,962,388; 6,479,446; 6,627,590