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With over 20 years of Sales & Marketing experience,  I have developed outstanding project management skills while fostering long-term Sales, Marketing and Communication strategies. I have cultivating direct relationships with a variety of B2B and B2C audiences while being fiscally responsible for annual Budgeting and Reporting.  Throughout my career I have overseen sales & marketing programs incorporating both traditional and digital media targeting a local, national and international audience.

Relationship-based sales & marketing has always been my focus, believing the key to growing community and stakeholder visitation is through developing and cultivating quality stakeholder partnerships.

Work experience

Jul 2014Present


MilkBottle Marketing  "Community Marketing Services"

Marketing Services, Tourism Consultation & Project Management for Unique Destinations

Current & Recent Projects:

  • Destination Osoyoos, BC - Social Media Management and Engagement for official Osoyoos social media channels
  • #3rdThursday, Medicine Hat, AB - Development, promotion and coordination for new downtown Medicine Hat event "Third Thursday". Working with downtown businesses to promote an extended hour shopping night, every Thursday each month. 
  • Tourism Medicine Hat, Alberta - contracted to provide stakeholder representation, Visitor Servicing development, co-op marketing opportunities, Advertising Sales and content development for three annual publications: Visitors Experience Guide, Relocation Guide to Medicine Hat, Official City Map.
    • Result: Annual sales generated $76,000 +
  • Medicine Hat Mavericks Baseball Club - 2016 Official Sales Representative for corporate sponsorship and advertising sales for Game Day Programs 
    • Result:  2016 Ad space sell out for all 24 Home Game Day Programs including 5 new clients and two new On-Field Corporate Sponsorship Programs
Jul 2012Present

Business Development

The Hotkey Group / Uncommon Canada Travel Collection

Coaching and training for small business, DMO's and communities to help realize their tourism potential. Presentations, seminars and one-one-one services to plan pricing strategies, assist product in becoming "export ready", Trade Show representation, developing targeted sales materials and building strategies for working with the Travel Trade.

Current & Recent Clients:

  • Destination Osoyoos, BC
  • Okanagan Fest of Ale, Penticton, BC
  • Cariboo Chilcotin Coast Tourism, BC
  • Tourism Nanaimo, BC
  • Sun Peaks Resort, BC
  • Frontiers North, Manitoba
  • Gold Rush Trail Society, BC
  • Destination Deline, NWT

Recent Projects:

  • Marketing plan for Shakat Tun Adventures, Yukon
  • Marketing review and development of 2016 Marketing/Communications Plan for Okanagan Fest of Ale Society, Penticton, BC
  • Social Media marketing campaign for Okanagan Fest of Ale Society
  • Assist with Meetings & Convention Sales for the City  of Nanaimo B.C.
  • Community of Norman Wells, NWT - Social Media Workshop
  • Community of Fort Simpson NWT - Brochure development, tour package creation
  • Community of Deline, NWT - Brand management, wholesale package development, social media encasement, sales representation, government funding  assistance
  • Northwest Territories Tourism AGM & Conference (2013) - Presentation: Making the Most of Social Media & Trip Advisor
Sep 2005Jun 2012

Sales Manager 

Tourism British Columbia - Vancouver, Coast & Mountains Region
  • Developed long term sales strategies for the annual marketing plan of not-for-profit regional marketing organization.
    • Created and delivered destination presentations to various client groups, audiences and key accounts.
    • Participated in industry trade shows and sales missions to key North American and overseas markets 
  • Provide ongoing advice and guidance to regional marketing partners, tourism operators and city destination marketing organizations on specific projects including participation in trade shows, travel promotions, and other issues relating to the achievement of increasing both visitor stay and tourism revenues.
  • Established and maintained cooperative working relationships with industry partners, potential clients, and other stakeholders to develop new markets, enhance existing markets, and create new product opportunities to increase visitation to the VCM Region and extend the visitor stay.



Medicine Hat College

Boards & Directorships

  • Designated as a "Business Mentor" - Government of Northwest Territories - Industry, Tourism, Investment
  • Vancouver Attractions Group - Chair, Board of Directors (1999-2005)
  • Vancouver Coast & Mountains Tourism Region - Treasurer, Board of Directors (2003-2005)
  • Carol Ships Parade of Lights Festival Society - Board of Directors (1999-2002)