With over 20 years of Sales & Marketing experience,  I have developed outstanding project management skills while fostering long-term Sales, Marketing and Communication strategies. I have cultivating direct relationships with a variety of B2B and B2C audiences while being fiscally responsible for annual Budgeting and Reporting.  Throughout my career I have overseen sales & marketing programs incorporating both traditional and digital media targeting a local, national and international audience.

I have successfully utilized database management, trade & consumer shows, networking, one-on-one training/presentations and the latest statistics and market intelligence to be proactive with a variety of audiences, from CEO's to front line staff.

Relationship-based sales & marketing has always been my focus, believing the key to success is through developing and cultivating quality partnerships.

Work History

Work History
Jul 2014 - Present


MilkBottle Marketing 

Marketing Services, Tourism Consultation & Project Management for Small Businesses and Unique Destinations.

Current Clients:

  • Medicine Hat DMO (Tourism Medicine Hat)
  • Medicine Hat Mavericks Baseball Club

Recent Projects:

  • Medicine Hat DMO, Alberta - contracted to provide sales & marketing representation, trade & consumer show representation, visitor servicing development, Press Releases and funding document assistance 
  • Medicine Hat Mavericks Baseball Club - Official Sales Representative for corporate sponsorship and advertising sales
Jul 2012 - Present

Business Development

The Hotkey Group / Uncommon Canada Travel Collection: Tourism Solutions for Small Business, Resorts, Communities and DMO's 

Coaching and training for small business, DMO's and communities to realize their tourism potential. Presentations, seminars and one-one-one services to plan pricing strategies, assist product in becoming "export ready", Trade Show representation, developing targeted sales materials and building strategies for working with the Travel Trade. Uncommon Canada Travel Collection represents some of the most iconic Canadian experiences to the travel trade and meetings & incentive travel markets. www.uncommoncanada.com

Current & Recent Clients:

  • Okanagan Fest of Ale, Penticton, BC
  • Cariboo Chilcotin Coast Tourism Region, BC
  • Tourism Nanaimo, BC
  • Northwest Territories Tourism, NWT
  • Gold Rush Trail Society, BC
  • Destination Deline, NWT

Recent Projects:

  • Marketing review and development of 2016 Marketing/Communications Plan for Okanagan Fest of Ale Society, Penticton, BC
  • Social Media marketing campaign for Okanagan Fest of Ale Society
  • Assist with Meetings & Convention Sales for the City  of Nanaimo B.C.
  • Cariboo Chilcotin Coast Tourism Region/ Tourism British Columbia
    • Development of sales material and travel itineraries for a the international travel trade
  • Community of Norman Wells, NWT - Social Media Workshop
  • Community of Fort Simpson NWT - Brochure development, tour package creation
  • Community of Deline, NWT - Brand management, wholesale package development, social media encasement, sales representation, government funding  assistance
  • Northwest Territories Tourism AGM & Conference (2013) - Presentation: Making the Most of Social Media & Trip Advisor
Sep 2005 - Jun 2012

Sales Manager 

Tourism British Columbia - Vancouver, Coast & Mountains Region
  • Developed long term sales strategies for the annual marketing plan of not-for-profit regional marketing organization.
    • Created and delivered destination presentations to various client groups, audiences and key accounts.
    • Participated in industry trade shows and sales missions to key North American and overseas markets 
  • Provide ongoing advice and guidance to regional marketing partners, tourism operators and city destination marketing organizations on specific projects including participation in trade shows, travel promotions, and other issues relating to the achievement of increasing both visitor stay and tourism revenues.
  • Established and maintained cooperative working relationships with industry partners, potential clients, and other stakeholders to develop new markets, enhance existing markets, and create new product opportunities to increase visitation to the VCM Region and extend the visitor stay.
Jan 2002 - Sep 2005

Sales Manager

Grouse Mountain Resorts Ltd. (North Vancouver, BC)
  • Responsible for generating new Group Travel business while increasing revenue from current clients for Vancouver’s top year-round visitor attraction.
  • Developed and implement yearly sales plan, identifying priorities and setting key objectives.
  • Responsible for creating and setting annual sales budget and fiscal/visitation targets.
  • Provided monthly reporting and analysis of financial results vs. target and prior years, progress of key accounts and market share vs. industry.
  • Negotiated yearly pricing structures with clients.
  • Utilized detailed research from internal data gathering and industry information to analyze and report on market trends in support of the annual sales plan.
  • Primary representative to the local, national and international tourism industry, attending trade shows and other strategic networking events.


    1990 - 1991

    Medicine Hat College

    One year of transfer eligible courses

    Boards & Directorships

    • Designated as a "Business Mentor" - Government of Northwest Territories - Industry, Tourism, Investment (2014)
    • Vancouver Attractions Group - Chair, Board of Directors (1999-2005)
    • Vancouver Coast & Mountains Tourism Region - Treasurer, Board of Directors (2003-2005)
    • Carol Ships Parade of Lights Festival Society - Board of Directors (1999-2002)