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Qualifications

With over 20 years of Sales & Marketing experience,  I have developed outstanding project management skills while fostering long-term Sales, Marketing and Communication strategies. I have cultivating direct relationships with a variety of B2B and B2C audiences while being fiscally responsible for annual Budgeting and Reporting.  Throughout my career I have overseen sales & marketing programs incorporating both traditional and digital media targeting a local, national and international audience.

Relationship-based sales & marketing has always been my focus, believing the key to growing community and stakeholder visitation is through developing and cultivating quality partnerships.

Work History

Jul 2014Present

Owner

MilkBottle Marketing 

Marketing Services, Tourism Consultation & Project Management for Communities and Unique Destinations.


Recent Projects:

  • Tourism Medicine Hat, Alberta - contracted to provide stakeholder representation, and Visitor Servicing development. Advertising sales and content development for three annual publications: Visitors Experience Guide, Relocation Guide to Medicine Hat, Official City Map.
    • Result: Annual sales generated $76,000 +

  • Medicine Hat Mavericks Baseball Club - Official Sales Representative for corporate sponsorship and advertising sales for Game Day Programs. 
    • Result:  2016 Ad space sell out for all 24 Home Game Day Programs including 5 new clients and two new On-Field Corporate Sponsorship Programs 

  • Destination Osoyoos - Social Media Management and Engagement for official social media channels
Jul 2012Present

Business Development

The Hotkey Group / Uncommon Canada Travel Collection

Coaching and training for small business, DMO's and communities to help realize their tourism potential. Presentations, seminars and one-one-one services to plan pricing strategies, assist product in becoming "export ready", Trade Show representation, developing targeted sales materials and building strategies for working with the Travel Trade.

Uncommon Canada Travel Collection represents some of the most iconic Canadian experiences to the travel trade and meetings & incentive travel markets. www.uncommoncanada.com

Current & Recent Clients:

  • Destination Osoyoos, BC
  • Okanagan Fest of Ale, Penticton, BC
  • Cariboo Chilcotin Coast Tourism, BC
  • Tourism Nanaimo, BC
  • Sun Peaks Resort, BC
  • Frontiers North, Manitoba
  • Gold Rush Trail Society, BC
  • Destination Deline, NWT

Recent Projects:

  • Marketing review and development of 2016 Marketing/Communications Plan for Okanagan Fest of Ale Society, Penticton, BC
  • Social Media marketing campaign for Okanagan Fest of Ale Society
  • Assist with Meetings & Convention Sales for the City  of Nanaimo B.C.
  • Cariboo Chilcotin Coast Tourism Region/ Tourism British Columbia
    • Development of sales material and travel itineraries for a the international travel trade
  • Community of Norman Wells, NWT - Social Media Workshop
  • Community of Fort Simpson NWT - Brochure development, tour package creation
  • Community of Deline, NWT - Brand management, wholesale package development, social media encasement, sales representation, government funding  assistance
  • Northwest Territories Tourism AGM & Conference (2013) - Presentation: Making the Most of Social Media & Trip Advisor
Sep 2005Jun 2012

Sales Manager 

Tourism British Columbia - Vancouver, Coast & Mountains Region
  • Developed long term sales strategies for the annual marketing plan of not-for-profit regional marketing organization.
    • Created and delivered destination presentations to various client groups, audiences and key accounts.
    • Participated in industry trade shows and sales missions to key North American and overseas markets 
  • Provide ongoing advice and guidance to regional marketing partners, tourism operators and city destination marketing organizations on specific projects including participation in trade shows, travel promotions, and other issues relating to the achievement of increasing both visitor stay and tourism revenues.
  • Established and maintained cooperative working relationships with industry partners, potential clients, and other stakeholders to develop new markets, enhance existing markets, and create new product opportunities to increase visitation to the VCM Region and extend the visitor stay.

Education

19901991

Medicine Hat College

One year of transfer eligible courses

Boards & Directorships

  • Designated as a "Business Mentor" - Government of Northwest Territories - Industry, Tourism, Investment
  • Vancouver Attractions Group - Chair, Board of Directors (1999-2005)
  • Vancouver Coast & Mountains Tourism Region - Treasurer, Board of Directors (2003-2005)
  • Carol Ships Parade of Lights Festival Society - Board of Directors (1999-2002)