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I'm a seasoned executive with a diverse background across marketing, sales, business development, product, commerce and content. I built the largest video network for alternative GEN Z females (2M+ subscribers), restructured the largest pet channel on the internet leading to over 12M subscribers, had the good fortune of celebrating two exits and I had the even better fortune of founding a company that didn't make it. The insights and humility I have gained as a multidisciplinary executive in both emerging and established companies have helped me find my passion for pairing creativity with data to solve problems. More importantly, I have discovered the joy of building and working with teams that are inspired by each other and the unity that comes with a clear mission. Currently, I'm seeking an entrepreneurial challenge with a tech and/or media company that has a product/market fit and a positive, team-centric culture.

Work experience

2019present
Real Vision

Head of Product

  • Lead team to restructure RealVision.com to drive consumer growth across multiple channels including SVOD, AVOD and TVOD
  • Restructured payment and subscription management infrastructure to meet both consumer and business goals
  • Merged offering of multiple products into a unified consumer experience
  • Lead integration of AI/recommendation engine to increase customer engagement
  • Create user journeys to align with company-wide growth goals including doubling site traffic
  • Oversee distribution across all OTT partners
  • Reconfigure mobile experience to align with .com
  • Identify and manage paid marketing funnels across the suite of products
  • Lead all ideation and strategy around Real Vision's distributed strategy www.realvision.com/portal allowing 3rd party publishers to embed Real Vision content while extending their analytics and adding a new revenue stream (i.e. affiliate, pre-roll and services)
20152019
Ripple Entertainment

Chief Strategy Officer & Co-Founder

  • Created business plan and financial model that led to close of eight figure capital raise
  • Led creative development and programming of 3 unique media brands from concept to over 2M subscribers/followers and over 1/2 Billion video views
  • Developed and implemented performance-based, influencer, experiential and branding marketing strategies and managed associated seven-figure budgets
  • Created all analytics dashboards to track consumer behavior across platforms to inform content. product and advertiser opportunities
  • Built and managed sales team
  • Led all business development initiatives with brands, platforms and strategic partners
  • Grew company to 22 employees & oversaw corporate P&L
20142015
Fremantle Media

VP, Digital Partnerships & Cross-Platform Strategy

  • Oversaw development and management of owned and operated digital networks including:

    • Restructured The Pet Collective (the largest pet channel on the internet) resulting in a dramatic decrease in cost and corresponding increase in channel growth and revenue.
    • The successful restructuring resulted in a pivotal JV with Jukin Media in July 2015 leading to over 11 Million followers and over 1 Billion video views
    • Managed the development and deployment of the award-winning Buzzr (the leading game show channel on YouTube) including development of programming slate and audience development strategy
    • Buzzr was part of the YouTube residency program and the first YouTube channel to release updated versions of classic games (i.e. Password, Family Feud, Beat The Clock and Body Language) using popular YouTube talent as hosts and contestants
    • Managed sales team
20122014
Big Frame (acquired by DreamworksSKG)

Head of Community & Monetization

  • Core member of one of the first MCNs funded in partnership with YouTube
  • Oversaw creation, development, deployment, monetization and marketing of digital media brands on and off YouTube generating over 500M video views each month
20092012
Levity Entertainment Group (acquired by AMC)

VP, Interactive & Partnerships

  • Built full-service digital agency inside the Levity Entertainment Group focusing on custom Facebook and YouTube strategies for brands and personalities
  • Led complete refresh of the IMPROV comedy brand online including total digital footprint and ticketing solution
20062009
Tagworld/FLUX (acquired by Viacom)

Sr. Director, Business Development

  • Led business development efforts for Flux partnerships between major media companies and long tail publishers including MTV, Wasserman Media, Comedy Central and Addicting Games
  • Managed user experience initiatives between partners, tech and product to guide platform development and partner integration
20052006
SONY Connect

Sr. Product Manager

  • Product Manager for Sony Connect mobile products generating eight figure annual revenue
  • Responsible for the development and deployment of Sony Music Box Connection (on-demand streaming audio & video) for the SPRINT media player
  • Developed and deployed Connect Mobile Games an online storefront for the Connect Mobile Games subscription service
  • Developed the Connect streaming radio java application featuring over 20 stations of originally programmed music
20042005
Hands-On Mobile

Producer

  • Managed the development and deployment of Billboard Mobile ((J2ME, BREW & WAP) the most comprehensive mobile music application of its time
  • Drove cross-carrier deployment featuring poly and master tone sales, All Music Guide integration, up to the minute news, complete tour database, gaming and an accompanying online storefront.
20012004
Ultimatum Music (JV with William Morris Agency)

Director of Tour Marketing & Artist Development

  • Created and executed comprehensive marketing plans for independent artists generating sales up to 500K
  • A&R rep for the band Buchanan (now Jay Buchanan of Rival Sons).
19992001
William Morris Endeavor

Agent Trainee

  • Worked on national tours with major and indie artists including Queens of the Stone Age, Stone Temple Pilots, Goo Goo Dolls and Godsmack
  • Liaison between management and national promoters  

Education

20172018
Center for Executive Coaching

ICF ACTP Certified Executive Coach

20172019
Touro University

MS, Marriage & Family Therapy